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研究生:陳怡蒨
研究生(外文):Yi-chien Chen
論文名稱:北投區觀光產業發展之策略研究
論文名稱(外文):STUDY ON BEITOU DISTRICT TOURISM STRATEGY
指導教授:黃然黃然引用關係翁在龍翁在龍引用關係
指導教授(外文):Ran HuangTsai-Lung Weng
口試委員:黃然翁在龍
口試委員(外文):Ran HuangTsai-Lung Weng
口試日期:2013-07-29
學位類別:碩士
校院名稱:大同大學
系所名稱:工程管理碩士在職專班
學門:工程學門
學類:綜合工程學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:75
中文關鍵詞:城鄉風貌文化永續發展層級分析法
外文關鍵詞:Townscape RenaissanceCultural Sustainable developmentAnalytic Hierarchy Process
相關次數:
  • 被引用被引用:1
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  • 收藏至我的研究室書目清單書目收藏:1
本研究旨在探討台北市北投區觀光產業的未來發展評估方向,透過文獻蒐集的方式彙整文化永續經營與城鄉風貌之幾項特色,彙整北投區具歷史意義與當地特色之觀光景點與技藝,並運用層級分析法建立評估構面與評估準則,再透過專家問卷調查法找出各項評估準則之權重關係,藉此做為未來推行北投區觀光產業之決策評估依據。
本研究共分3層層級因素,第2層因素分別為『在地特色資源』、『在地文化』及『自然生態景觀』,並延伸出11項第三層因素,研究結果指出第三層因素之優先權重前三項分別為『提倡自然生態保育觀念』、『步道設施路線說明與規劃』與『設置友善設施(如廁所、詢問處或解說員等)』,顯見北投區地方人士期盼之觀光產業發展方向,藉此做為推動北投地區觀光產業規劃之優先決策依據。
This study is aim to recognize the further aspects of the Beitou District Tourism Strategy. First, it collected the literatures and research reports proposed by previous studies in order to obtain the hierarchic indices of cultural sustainability and townscape renaissance of the Beitou District in Taipei. Secord, it classified the major criteria by Analytic Hierarchy Process after collecting the questionnaire survey by engineering experts. The hierarchic structures included the evaluation of further tourism strategy as the goal in the first tier; three evaluation dimensions for the goal including the local culture industries, local cultures, and natural ecological landscapes as the second tiers; and 11 criteria for evaluation as the third tiers. The results indicated the top three criteria used for weight calculation are promote the concepts of the natural ecological environment, the explanation and plan of the footpath facilities and install the friendly facilities. The weight of every criteria and hierarchy indices could be calculated, which provided the government a reference to make a policy decision on promotion the further tourism strategy in Beitou District, Taipei.
誌謝 I
摘要 II
ABSTRACT III
目次 IV
表次 VI
圖次 VII
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究範圍 3
第三節 研究目的 4
第四節 研究流程與架構 5
第貳章 文獻回顧 6
第一節 永續發展的基本概念 6
第二節 城鄉風貌的概念與突破 10
第三節 國內觀光政策推動之進展 14
第四節 北投區觀光資源之概述 17
第參章 研究對象與方法 24
第一節 層級分析法 24
第二節 研究假設 32
第三節 研究架構 33
第四節 問卷設計  35
第肆章 分析與討論 37
第一節 層級分析法問卷設計與樣本回收 37
第二節 層級分析法權重計算 38
第三節 AHP 分析結果與討論 41
第伍章 北投區城鄉風貌改造與觀光行程之建議方案 52
第一節 北投區城鄉風貌改造之建議方案 52
第二節 北投區觀光行程之方案 54
第陸章 結論與建議 58
第一節 結論 58
第二節 建議 59
參考文獻 60
附錄一:層級分析法問卷 67
附錄二:AHP 問卷填表人員 75
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