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研究生:蔡泓沂
研究生(外文):Hung-yi Tsai
論文名稱:董事會從眾行為及其影響因素之探討
論文名稱(外文):Herding Behavior Inside the Board and Its Related Factors
指導教授:李春安李春安引用關係
指導教授(外文):Chun-an Li
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:49
中文關鍵詞:公司治理從眾行為人格特質董事會
外文關鍵詞:psychological characteristicsboard of directorherding behaviorcorporate governance
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近年來各領域對於人的探討形成一股熱潮,從眾行為更是其中熱門議題。個體進行決策時常受心理因素影響,而傾向參考他人意見,當決策關乎利益時更容易產生從眾行為。董事會內部亦可能存在從眾行為之現象,在決議過程中影響公司重大決策。因此,本研究著重於董事會內部從眾行為之探討,探究個體人格特質是否影響其在董事會內部之行為表現。本研究依據Gonz&;aacute;lez所提出之模型修改進行從眾行為實驗,模擬受測者在董事會決議中同時擁有私人訊息及公開訊息時,會如何進行決策。以Rosenberg的自尊量表及Costa and McCrae五因素人格特質量表,衡量受測者心理特質。研究結果發現,當董事會成員進行決策時,因個人擁有資訊不完整,或外在環境狀況不明下,容易受人格特質影響而跟隨他人意見,此外,當個體所作決策關乎團體利益時,董事會內部容易產生從眾現象。
In recent years, academics in various fields has been a rush for "human" , "Herding Behavior" is among the hot topics. Decision-making individual is often affected by psychological factors, and tend to refer to views of others. More the decisions related to the interests, more the person prone to be herding. It''s possible that the phenomenon of herding behavior exist inside the board, and affect the company''s major decisions. This study focuses on the herding behavior within the board and whether individual personality traits affect their behaviors in the boardroom. In this study, according to Gonz&;aacute;lez ''s model of the proposed modifications herding experiment, subjects were simulated simultaneously in the board resolution with private messages and public messages, and how would they make decisions. By Rosenberg self-esteem scale, and Costa and McCrae NEO five-factor Inventory (NEO-FFI), psychological characteristics measured participants. The results show that due to the incomplete information, or unknown external environmental conditions , when the members of the board to make decisions, the influence of personality traits susceptible to follow the views of others. In addition, when individuals take decisions relating to group interests, the inside of the board prone to be herding phenomenon.
中 文 摘 要 i
ABSTRACT ii
誌 謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
一、 緒論 1
1.1 研究動機 1
1.2 研究目的 2
1.3 論文架構 2
二、 文獻回顧 4
2.1 從眾行為 4
2.1.1 從眾行為定義 4
2.1.2 從眾行為影響因素 5
2.1.3 從眾行為相關研究 8
2.2 人格特質 9
2.2.1五大人格特質 9
2.2.2 自尊 10
2.3 董事會 11
2.3.1 董事會概述 11
2.3.2 董事會相關研究 12
三、 研究方法 14
3.1實驗設計 14
3.2 人格特質問卷 16
3.2.1 自尊量表 16
3.2.2 人格特質量表 16
3.3 信度分析 16
四、 研究結果 18
4.1 從眾行為實驗結果 18
4.2 人格特質與從眾行為之關係 21
五、 結論與建議 29
5.1 研究結論 29
5.2 研究限制 30
5.3 研究建議 30
參考文獻 31
附錄一 35
附錄二 36
附錄三 39
附錄四 40
中文書目
1.王美娟,2002,公司監理、所有權結構與強制性財務預測誤差關係之研究,國立彰化師範大學,碩士論文。
2.王湘盈,2003,從眾行為之個人影響因素及其決策過程分析,國立東華大學,碩士論文。
3.王澄華,2001,人格特質與網路人際互動對網路成癮的影響,私立輔仁大學,碩士論文。
4.洪光遠、鄭慧玲,1998,人格心理學,桂冠圖書,台北。
5.李誠,2000,人力資源管理的十二堂課,天下遠見,台北。
6.邱厚銘,2004,公司治理對經營績效與購併行為影響之研究-以金融控股公司為例,國立中山大學,碩士論文。
7.許永熹,1982,從眾行為,輔導月刊,18卷,頁12-19。
8.郭敏華,2008,行為財務學-當財務學遇上心理學,智勝出版社。
9.彭獻慶,2003,公司治理機制、公司特徵對公司價值衡量、財務績效與高階管理更迭率之影響-以臺灣電子電機高科技公司為例,國立成功大學,碩士論文。
10.劉安彥,1988,社會心理學,三版,三民出版社,台北。
11.蕭筱筠,2003,中國人個性量表與工作績效之關聯性研究-以A公司研發人員為例,國立中央大學,碩士論文。

英文書目
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4.Anderson, L. R., 2001, "Payment Effects in Information Cascade Experiments," Economic Inquiry, 39(4), pp.609-615.
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10.Brockner, J., 1988, Self-esteem at Work: Research, Theory, and Practice, Lexington, MA: Lexington Books.
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12.Carron, A. V., 1982, "Cohesiveness in Sport Group: Interpretations and Considerations ," Journal of Sport Psychology, 4, pp.123-128.
13.Christie, W. G. and Huang, R. D., 1995, “Following the Pied Piper: Do Individual Returns Herd Around the Market?” Financial Analysts Journal, 51, pp.31-37.
14.Costa, P. T. Jr. and McCrae, R. R., 1992, Professional Manual for The NEO PI-R and NEO-FFI, Odessa, FL: Psychological Assessment Resources, Inc.
15.Crutchfield, R. A., 1955, “Conformity and Character,” American Psychologist, 10, pp.191-198.
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17.Eagly, A. H. and Carli, L. L., 1981, "Sex of Researchers and Sex-typed Communications as Determinants of Sex Differences in Influence-ability: A Meta-analysis of Social Influence Studies," Psychological Bulletin, 90, pp.1-20.
18.Fama, E. F. and Jensen, M. C., 1983, "Agency Problems and ResidualClaims", Journal of Law and Economics, 26, pp.327-49.
19.Gonzalez, M., Modernell, R., and Paris, E., 2006, "Herding Behaviour Inside the Board: An Experimental Approach," Corporate Governance, 14(5), pp.388-405.
20.Graziano, W. G., and Eisenberg, N., 1997, "Agreeableness: A Dimension of Personality," In Hogan, R., Briggs, S. and Johnson, J., Handbook of Personality Psychology, San Diego, CA: Academic Press.
21.Grinblatt, M., Titman, S., and Wermers, R., 1995, "Momentum Investment Strategies, Portfolio Performance, and Herding: A Study of Mutual Fund Behavior," The American Economic Reviews, 85, pp. 1088-1105.
22.Hogan, J. and Ones, D. S., 1997, "Conscientiousness and Integrity at Work," Handbook of personality psychology, San Diego, CA, Academic Press: pp.849-870.
23.Huertas, S. C. and Powell, L., 1986, "Effect of Appointed Leadership on Conformity," Psychological Reports, 59, pp.679-682.
24.Jensen, M. C., 1993, "The Modern Industrial Revolution, Exit, and the Failure of Internal Control Systems," The Journal of Finance, 48(3), pp.831-880.
25.John, O. and Srivastava, S., 1999, "The Big Five Trait Taxonomy: History, Measurement, and Theoretical Perspectives," In L.A. Pervin, and John, O. P., Handbook of personality, New York: Guilford Press: pp.102-138.
26.John, S. L. and Chyan Y., 2008, "Herding of Corporate Directors in Taiwan," Emerging Markets Finance &; Trade, 44(4), pp.109-123.
27.Kelman, H., 1958, "Compliance, Identification, and Internalization: Three Processes of Attitude Change," Journal of Conflict Resolution, 1, pp.51-60.
28.Keynes, J. M., 1936, The General Theory of Employment, Interest, and Money, New York: Harcourt, Brace, and Co.
29.Linde, T. F. and Patterson, C. H., 1964, "Influence of Orthopedic Disability on Conforming Behavior," Journal of Abnormal Social Psychology, 68, pp.115-118.
30.Lipton, M. and Lorsch, J., 1992, "A Modest Proposal Improved Corporate Governance," Business Lawyer, 48, pp.59-77.
31.Macinnis, H., 1997, Consumer Behavior, Boston, New York: Houghton Mifflin Company, pp.393-394.
32.McCrae, R. R. and Costa, P. T. Jr., 1992, "An Introduction of the Five-Factor Model and Its Applications," Journal of Personality, 60, pp.175-215.
33.Nofsinger, J. and Sias, R., 1999, "Herding and Feedback Trading by Institutional and Individual Investors," Journal of Finance, 54, pp.2263-2295.
34.Peasnell, K. V., Pope P. F. and Young. S., 2005, "Board Monitoring and Earnings Management: Do Outside Directors Influence Abnormal Accruals?" Journal of Business Finance and Accounting, 32, pp.1311-1345.
35.Rosenberg, M., 1965, Society and the Adolescent Self-image, Princeton, NJ: Princeton University Press.
36.Sherif, M., 1936, The Psychology of Social Norms, New York: Harper and Row.
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38.Wilkie, W. L., 1994, Consumer Behavior, 3rd ed., New York: John Wiley and Sons Inc.
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