(3.238.174.50) 您好!臺灣時間:2021/04/18 17:17
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:雷雅惠
研究生(外文):Ya-hui Lei
論文名稱:以互動式質性分析方法探討虛擬社群成員參與行為-以Facebook為例
論文名稱(外文):A study on the member engagement behavior in virtual communities by Interactive Qualitative Analysis - Based on the case of Facebook
指導教授:莊煥銘莊煥銘引用關係
指導教授(外文):Huan-ming Chuang
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:資訊管理系碩士班
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:94
中文關鍵詞:互動式質性分析方法刺激運作反應顧客參與行為
外文關鍵詞:Stimulus Organism ResponseInteractive Qualitative AnalysisConsumer Engagement
相關次數:
  • 被引用被引用:1
  • 點閱點閱:161
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
近年來虛擬社群的普及帶來了新的傳播媒介,虛擬社群提供資訊分享的過程,不論是在企業或個人應用的參與行為,使得人們願意使用虛擬社群,將企業或個人的資訊分享給予其他使用者,促進與其他使用者的互動關係。
於互動關係中,本研究將以個人為使用者的角度,探討使用者對於虛擬社群所提供的服務,使用者操作虛擬社群的參與過程及心智圖,透過質性的研究方式,深入了解使用者參與行為的關鍵因素,故以刺激運作反應理論交互作用對顧客參與行為所產生的影響,針對臉書使用者對於虛擬社群顧客參與行為研究過程,利用互動式質性分析方法研究出十四個概念關係,分別為知覺易用、知覺有用、知覺娛樂、知覺美學、知覺信任、目的性價值、自我探索、保持人際互動、社交增強、娛樂價值、順從、認同、內化與共同意圖。
因此,希冀本研究的研究結果,提供給予企業或各個虛擬社群網站,深入了解使用者的參與態度,以此為依據改善其互動關係及網站服務。
In recent years, the popularity of virtual community has been developed into a new medium. Virtual community provides a channel to share information. The engagement behaviors of enterprises or individual make people have more willingness to join virtual community. Sharing information from enterprises or individual can also improves the interactive relationship with other users.
In the interactive relationship, the purpose of this study is to explore personal users'' experiences in services provided by virtual community websites, and engagement process and mind map based on users’ operation on virtual community websites. This study adopts qualitative research to identify key factors in users'' engagement behaviors and further explore effects on users'' engagement behaviors generating from the interaction of stimulus organism response. According to users'' engagement behaviors on virtual community websites, this study concludes fourteen perspectives, including Perceived ease of use, Perceived usefulness, Perceived enjoyment, Perceived aesthetics, Perceived trust, Purposive value, Self-discovery, Maintaining interpersonal interconnectivity, Social enhancement, Entertainment value, Compliance, Identification, Internalization and We-Intentions.
Consequently, the writers hope that the research results of this study are able to assist enterprises and virtual community websites to realize users’ engagement behaviors and further improve the interactive relationship with users and website services.
摘要
ABSTRACT
誌謝
目錄
表目錄
圖目錄
第一章 緒論
1.1. 研究背景
1.2. 研究動機
1.3. 研究目的
1.4. 研究流程
第二章 文獻探討
2.1. 虛擬社群
2.1.1. 虛擬社群定義
2.1.2. 臉書簡介
2.1.3. 臉書發展現況
2.2. 顧客參與行為
2.3. 刺激運作反應
2.4. 刺激
2.4.1. 知覺易用
2.4.2. 知覺有用
2.4.3. 知覺娛樂
2.4.4. 知覺美學
2.4.5. 知覺信任
2.5. 運作
2.5.1. 使用與滿意理論
2.6. 反應
2.6.1. 心理依附
2.6.2. 共同意圖
第三章 研究方法
3.1. 研究對象與訪談大綱
3.1.1. 研究對象
3.1.2. 訪談大綱
3.2. 研究架構
3.3. 研究設計
3.4. 研究流程
3.5. 資料蒐集與分析方法
3.5.1. 資料蒐集與方法
3.5.2. 互動式質性分析方法
第四章 資料分析與探討
4.1. 概念形成
4.2. 概念關係表
4.3. 柏拉圖法則及Power 分析
4.4. 相互關係表
4.5. 決定成因與結果
4.6. 系統影響圖
第五章 結論與建議
5.1. 研究結論
5.2. 學術意涵與管理意涵
5.2.1. 學術意涵
5.2.2. 管理意涵
5.3. 研究限制與未來研究方向
參考文獻
英文文獻
中文文獻
附錄
英文文獻
Abrams, L. C., Cross, R., Lesser, E., &; Levin, D. Z. (2003). Nurturing interpersonal trust in knowledge-sharing networks. Academy of Management Executive, 17, 64–79.
Ahn, T., Ryu, S., &; Han, I. (2007). The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing. Information &; Management, 44, 263-275.
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
Alexa company (2012, November 11). Re: Alexa Top 500 Global Sites [Web message]. Retrieved from http://www.alexa.com/topsites/global
Alexa company (2012, November 11). Re: Alexa Top Sites in Taiwan [Web message]. Retrieved from http://www.alexa.com/topsites/countries/TW
Appelbaum, A. (2001). The constant consumer [Online forum comment]. Retrieved from http://businessjournal.gallup.com/content/745/Constant-Customer.aspx
Armstrong, A. G., &; Hagel III, J. (1997). Net gain: Expanding Markets Through Virtual Communities, BSN, Press.
Bagozzi, R. P., &; Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2-21.
Bernoff, J., &; Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business School Publishing.
Bickart, B., &; Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31–40.
Bowden, J. L. H. (2009). Customer engagement: a framework for assessing customer–brand relationships: the case of the restaurant industry. Journal of Hospitality Marketing and Management, 18(6), 574–96.
Boyd, J. (2003). The rhetorical construction of trust online. Communication Theory, 13(4), 392-410.
Brodie, R. J., Ilic, A., Juric, B., &; Hollebeek, L. (2011). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, doi:10.1016/j.jbusres.2011.07.029.
Chau, P. Y. K. (1996). An empirical investigation on factors affecting the acceptance of CASE by systems. Information &; Management, 30(6), 269-280.
Checkfacebook (2013, May 23). Re: Checkfacebook in Taiwan[Web message]. Retrieved from http://www.checkfacebook.com/
Cheung, C. M. K., &; Lee, M. K. O. (2009). Understanding the sustainability of a virtual community: Model development and empirical test. Journal of Information Science, 35(3), 279–298.
Cheung, C. M. K., Chiu, P. Y., &; Lee, M. K. O. (2011). Online social networks: Why do students use facebook?. Computers in Human Behavior, 27, 1337-1343.
Chow, W. S., &; Chan, L. S. (2008). Social network, social trust and shared goals in organizational knowledge sharing. Information &; Management, 45, 458-465.
Creswell, J. W. (1998). Qualitative inquiry and research design: choosing among 5 traditions. Thousand Oaks, CA: Sage Publications.
Csikszentmihalyi, M. (1975). Beyond boredom and anxiety the experience of play in work and games, San Francisco: Jossey-Bass.
Cyr, D., Head, Milena., &; Ivanov, A. (2006). Design aesthetics leading to m-loyalty in mobile commerce. Information &; Management, 43, 950-963.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.
Davis, F. D., Bagozzi, R. P., &; Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003.
Denzin, N. K. (1978). The Research Act, 2d ed. New York: McGraw-HI.
Dholakia, U. M., Bagozzi, R. P., &; Pearo, L. K. (2004). A social influence model of consumer participation in network-and small-group-based virtual communities. Intern. J. of Research in Marketing, 21, 241-263.
Dion, K., Bersheid, E., &; Walster, E. (1972). What is beautiful is good. Journal of Personality and Social Psychology, 24(3), 285-290.
Dirks, K. T. (1999). The effects of interpersonal trust on work group performance. Journal of Applied Psychology, 84, 445-455.
Dwyer, C., Hiltz S. R., &; Passerini, K. (2007, August). Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. Proceedings of the Thirteenth Americas Conference on Informtaion Systems, Keystone, Colorado.
Eighmey, J., &; McCord, L. (1998). Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web. Journal of Business Research, 41, 187-194.
Ellison, N. B., Steinfield, C., &; Lampe, C. (2007). The Benefits of Facebook “Friend:” Social Capital and College Students’ Use of Online Social Network Sites. Journal of Computer-Mediated Communication, 12, 1143-1168.
Eroglu, S. A., Machleit, K. A., &; Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology and Marketing, 20(2), 139-150.
Ethier, J., Hadaya, P., Talbot, J., &; Cadieux, J. (2006). B2C web site quality and emotion during online shopping episodes: An empirical study. Information &; Management, 43, 627-639.
Facebook(2012, November 11). Re: Facebook Mission [Web message]. Retrieved from https://www.facebook.com/facebook/info
Heijden, H. (2003). Factors influencing the usage of Websites: the case of generic portal in The Netherlands. Information &; Management, 40, 541-549.
Hennig-Thurau, T., Gwinner, K.P., Walsh, G., &; Gremler, D. D. (2004). Electronic word-of-mouth via consumer opinion platforms: what motivates consumers to articulate themselves on the Internet?. Journal of Interactive Marketing, 18(1), 38–52.
Hollebeek, L. D. (2011). Demystifying customer brand engagement: exploring the loyalty nexus. Journal of Marketing Management, 27(7/8), 785–807.
Hsu, M. H., Ju, T. L., Yen, C. H., &; Chang, C. M. (2007). Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations. International Journal of Human-Computer Studies, 65, 153-169.
Jacoby, J. (2002). Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior. Journal of Consumer Psychology, 12 (1), 51-57.
Jarvenpaa, S., &; Leidner, D. (1999). Communication and Trust in Global Virtual Teams. Organization Science, 10(6), 791-815.
Karvonen, K. (2000). The beauty of simplicity. ACM Proceedings on the Conference on Universal Usability, Virginia, USA.
Katz, E. (1959). Mass Communications Research and the Study of Popular Culture: An Editorial Note on a Possible Future for this Journal. Annenberg School for Communication, 2, 1-6.
Katz, E., Gurevitch, M., &; Hass, H. (1973). On the Use of Mass Media for Important Things. American Sociological Review, 38(2), 164-181.
Keller, K. L. (2003). Strategic brand management: building, measuring, and managing brand equity. Upper Saddle River, NJ: Pearson/Prentice Hall.
Kelman, H. C. (1958). Compliance, Identification, and Internalization Three Processes of Attitude Change. The Journal of Conflict Resolution, 2(1), 51-60.
Kuroso, M., &; Kashimura, K. (1995, May). Apparent usability vs. inherent usability: experimental analysis on the determinants of the apparent usability. CHI''95 Mosaic of Creativity, Colorado, USA.
Lederer, A., Maupin, D., Sena, M., &; Zhuang, Y. (2000). The technology acceptance model and the world wide web. Decision Support Systems, 29(3), 269–282.
Lee, S., Ha, S., &; Widdows, R. (2011).Consumer responses to high-technology products: Product attributes, cognition, and emotions. Journal of Business Research, 64, 1195–1200.
Lee, W., Xiong, L., &; Hu, C. (2012). The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model. International Journal of Hospitality Management, 31, 819-827.
Lerner, J. S., &; Keltner, D. (2000). Beyond valence: Toward a Model of Emotion-Specific influences on Judgement and Choice. Cognition and Emotion, 14(4), 473–493.
Longmore, M. A. (1998). Symbolic interactionism and the study of sexuality. Journal of Sex Research, 35(1), 44–58.
Mayer, R. C., Davis, J. H., &; Schoorman, F. D. (1995). An Integrative Model of Organizational Trust. The Academy of Management Review, 20(3), 709-734.
Mehrabian, A., &; Russell, J. A. (1974). An approach to environmental psychology. Cambridge, MA: The MIT Press.
Metzger, M. J. (2004). Privacy, Trust, and Disclosure: Exploring Barriers to Electronic Commerce. Journal of Computer-Mediated Communication, (9)4.
Moon, J. W., &; Kim, Y. G. (2001). Extending the TAM for a World-Wide-Web context. Information &; Management, 38, 217–230.
Mowday, R. T., Poter, L. W., &; Steers, R. M., (1982). Employee-organization linkages: The psychology of commitment, absenteeism, and turnover. NY: Academic Press.
Mu&;ntilde;iz, Jr. A. M., &; O''Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27 (4), 412–32.
Nasri, W., &; Charfeddine, L. (2012). An Exploration of Facebook. Com Adoption in Tunisia Using Technology Acceptance Model (TAM) and Theory of Resoned Action (TRA). Interdisciplinary Journal of Contemporary Research in Business, 4(5), 948-968.
Northcutt, N., &; McCoy, D. (2004). Interactive qualitative analysis: a systems method for qualitative research. Thousand Oaks, CR: Sage Publications.
Oaks, T. (2004). Interactive Qualitative Analysis. New Delhi, LON: SAGE Publications.
Orth, U. R., &; Malkewitz, K. (2008). Holistic Package Design and Consumer Brand Impressions. Journal of Marketing, 72, 64-81.
Park, N., Kee, K. F., &; Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. CyberPsychology &; Behavior, 12(6), 729-733.
Patterson, P., Yu, T., &; de Ruyter, K. (2006, December). Understanding customer engagement in services. Advancing theory, maintaining relevance, proceedings of ANZMAC 2006 conference, Brisbane, AU.
Patton, M. Q. (1990). Qualitative research and evaluation methods. Thousand Oaks, CA: Sage Publications.
Pfeil, U., Arjan, R., &; Zaphiris, P. (2009). Age differences in online social networking – A study of user profiles and the social capital divide among teenagers and older users in MySpace. Computers in Human Behavior, 25, 643-654.
Pi, S. M., Chou, C. H., &; Liao, H. L. (2013). A study of Facebook Groups members'' knowledge sharing. Computers in Human Behavior, 29, 1971-1979.
Piccoli, G., &; Ives, B. (2003). Trust and The Unintended Effects Of Behavior Control In Virtual Teams. MIS Quarterly, 27(3), 365-395.
Pontiggia, A., &; Virili, F. (2010). Network effects in technology acceptance: Laboratory experimental evidence. International Journal of Information Management, 30, 68-77.
Porter, L. W., Steers, R. M., Mowday, R. T., &; Boulian, P. V. (1974). Organization Commitment, Job Satisfaction, and Turnover among Psychiatric Technicians. Journal of Applied Psychology, 59, 603-609.
Postrel, V. (2003). The substance of style: how the rise of aesthetic value is remaking commerce, culture, and consciousness. NY: Perennial.
Raacke, J., &; Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites. CyberPsychology &; Behavior, 11, 170-174.
Rheingold, H.(1993). The Virtual Community. MA: Addison-Wesley.
Romm, C., Pliskin, N., &; Clarke, R. (1997). Virtual communities and society: Toward and Integrative three phase model. Interantional Journal of Information Management, 17(4), 261-270.
Rosen, P. A., &; Kluemper, D. H. (2008, August). The Impact of the Big Five Personality Traits on the Acceptance of Social Networking Website. Americas Conference on Information Systems. Toronto, CA.
Rubin, A. M. (1983). Television uses and gratifications: the interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37–51.
Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st Century. Mass Communication &; Society, 3(1), 3-37.
Sanchez-Franco, M. J., &; Roldan, J. L. (2010). Expressive aesthetics to ease perceived community support: Exploring personal innovativeness and routinised behaviour as moderators in Tuenti. Computers in Human Behavior, 26, 1445-1457.
Sheng, M. L., &; Teo, T. S. H. (2012). Product attributes and brand equity in the mobile domain: The mediating role of customer experience. International Journal of Information Management, 32, 139-146.
Shin, J., Park, M. S., &; Ju, Y. (2011, June). The Effect of Social Networking Integration Service of Online Retailer on Customer Responses. Seventh Annual APEA Conference, Pusan National University, Busan, KR.
Steers, R. (1977). Antecedents and Outcomes of Organizational Commitment. Administrative Science Quarterly, 22, 46-56.
Tesch, R. (1990). Qualitative research: analysis types and software tools. New York: Falmer Press.
Tuomela, R. (1995). The importance of us: A philosophy study of basic social notions. Stanford, CA: Stanford University Press.
Wasko, M.M., Faraj, S., 2000. It is what one does: why people participate and help others in electronic communities of practice. Journal of Strategic Information Systems, 9(2–3), 155–173.
Yen, D. C., Wu, C. S., Cheng, F. F., &; Huang, Y. W. (2010). Determinants of users’ intention to adopt wireless technology: An empirical study by integrating TTF with TAM. Computers in Human Behavior, 26, 906-915.

中文文獻
Facebook維基百科(民101年11月11日)。Facebook【線上論壇】。取自http://zh.wikipedia.org/wiki/Facebook
吳凱琳(民101年10月05日)。全球第3大國家!臉書使用者突破10億【新聞群組】。取自http://www.cw.com.tw/article/article.action?id=5043935&;page=1
林志共、王靜(民101)。Facebook 平台霸主。新北市:人類。
財團法人台灣網路資訊中心 (民101年07月09日)。台灣寬頻網路使用調查報告出爐-2012年使用行動上網人數較去年成長1倍【新聞群組】。取自http://www.twnic.net.tw/NEWS/1808.pdf
莊明貞、陳怡如(譯)(民95)。質性研究導論(原作者:C. Glesne)。台北市:高等教育文化事業有限公司。(原著出版年:1999)
創市際市場研究顧問(民101年07月)。2012年07月 虛擬社群篇【新聞群組】。取自http://www.insightxplorer.com/specialtopic/2012_07_09.htm
蕭仁志(譯)(民100)。讚的力量-Facebook這樣玩就對了(原作者:熊坂仁美)。新北市:遠足文化。(原著出版年:2011)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔