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研究生:蕭伊君
研究生(外文):Yi-Chun Hsiao
論文名稱:TEDxYunTechU活動設計研究
論文名稱(外文):The Study of Event Design for TEDxYunTechU
指導教授:彭立勛彭立勛引用關係
指導教授(外文):Li-Hsun Peng
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:設計學研究所碩士班
學門:設計學門
學類:綜合設計學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:英文
論文頁數:259
中文關鍵詞:全球在地化活動設計TED/TEDx服務設計
外文關鍵詞:GlocalizationService DesignTED/TEDxEvent Design
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摘要

本研究者以完全參與者的身分,完全涉入「TEDxYunTechU」活動,為了跳脫其外,為了客觀地選擇TEDxTainan、TEDxCCU、TEDxYuanZeU和TEDxNSYSU四個國內的案例為主要研究對象。透過半結構性訪談之方式訪談TEDxTainan、TEDxCCU、TEDxYuanZeU和TEDxNSYSU這四位TEDx組織的策展人,從他們的個人經驗和專業,探討各個活動設計有何相同與相異處、如何成功辦一場具在地特色的TEDx活動以及其成功因素,整理歸納出一套適合TEDxYunTechU之活動設計模式後,依此於2013年5月舉辦活動驗證。此外,參與TEDxYunTechU多場活動的觀眾們,也將是本研究訪談的對象,藉此探討學生參與「TEDxYunTechU」的演講,對學生的學習與成長影響為何、是否有效貼近學生的需求。

以活動設計、服務設計和全球在地化來驗證TED/TEDx需要有懷抱改變世界的無比熱情,以在地的方式來討論世界知識和在地議題,唯有站在對自己生活的這片土地的愛護和認同的基礎上,才能與外來文化做對話,而不是被文化霸權侵佔了。本研究藉由紮根理論與比較研究法,比較TEDxTainan、TEDxCCU、TEDxYuanZeU和TEDxNSYSU四個國內的案例和TEDxYunTechU的同與異來勾勒出「TEDxYunTechU」獨有之特質,並期望從「TEDxYunTechU」發展過程中,瞭解其影響效應。

關鍵字:TED/TEDx、活動設計、全球在地化、服務設計
ABSTRACT
As a Complete participant, the researcher was fully involved in the “TEDxYunTechU” event. In order to getting out of the situation, the researcher objectively selects four domestic cases as the major study subjects, namely, TEDxTainan, TEDxCCU, TEDxYuanZeU and TEDxNSYSU. Through the semi-structured interviews with these four of TEDx organizations for their individual experience and profession. Researcher explores the similarity and difference between the event design, and discusses on how to hold a TEDx event with local features successfully and what the successful factors are. After sorting and summarizing an activity design model applicable to TEDxYunTechU, it held an event on May, 2013 for verification. Besides, the audiences attending multiple TEDxYunTechU events are also the respondents of this study. In this way, it is to explore the influence of the students participating into TEDxYunTechU event on their study and growing, and whether they are effectively close to the students’ demands.

By using the “Event Design”, “Service Design” and “Glocalization”, the research verifies the needs of TED/TEDx, in order to embrace the infinite passion of changing the world, and explores the world knowledge and local issues in a local way. Only based on the love and recognition towards the land you live could you communicate with the exotic cultures rather than be occupied by cultural hegemony. With “Grounded Theory” and “Comparative Research Method”, this study compares TEDxYunTechU with four domestic cases of TEDxTainan, TEDxCCU, TEDxYuanZeU and TEDxNSYSU, so as to figure out the unique features of TEDxYunTechU, and expect to understand the influencing effect of TEDxYunTechU during its development process.

Keywords: TED/TEDx,Event Design,Glocalization,Service Design
Table of Contents
中文摘要................................................................................. I
ABSTRACT................................................................................. II
誌 謝................................................................................. III
LIST OF TABLES................................................................................. VI
LIST OF FIGURES................................................................................. VII
I. INTRODUCTION................................................................................. 1
1.1 RESEARCH BACKGROUND AND MOTIVATION................................................................................. 1
1.1.1Research Background........................................................................................1
1.1.2Research Motivation..........................................................................................4
1.2 RESEARCH QUESTIONS................................................................................. 6
1.3 RESEARCH GOAL................................................................................. 6
1.4 RESEARCH SCOPE AND LIMITATION................................................................................. 6
1.5THE FRAMEWORK OF THE RESEARCH................................................................................. 7
II. LITERATURE REVIEW................................................................................. 8
2.1 SPECIAL FEATURES OF TED AND TEDx................................................................................. 9
2.2 OPENING TRANSLATION TO BREAK LANGUAGE BARRIERS................................................................................. 9
2.3 TEDxSALON................................................................................. 11
2.4 OVERSEAS TEDX ORGANIZATION CASES................................................................................. 11
2.5 DOMESTIC TEDX ORGANIZATION CASES................................................................................. 20
III. RESEARCH METHODS AND THEORIES................................................................................. 31
3.1RESEARCH METHODS................................................................................. 31
3.1.1 Interview Method.......................................................................................... 31
3.1.2Grounded Theory............................................................................................ 32
3.1.3Comparative method....................................................................................... 34
3.2RESEARCH THEORIES................................................................................. 34
3.2.1Event Design................................................................................................... 34
3.2.2Glocalization................................................................................................... 35
3.2.3Service Design................................................................................................ 36
IV. INVESTIGATION &; ANALYSIS OF DOMESTIC TEDX EVENTS................................................................................. 37
4.1 CASE BACKGROUND SUMMARY................................................................................. 37
4.1.1 TEDxTainan....................................................................................................37
4.1.2 TEDxNSYSU................................................................................................. 40
4.1.3 TEDxYuanZeU............................................................................................... 40
4.1.4 TEDxCCU...................................................................................................... 40
4.1.5 TEDxYunTechU............................................................................................. 41
4.2 OPERATION OF TEDX EVENT................................................................................. 42
4.2.1Motivation and Philosophy of Holding TEDx Event...................................... 42
4.2.2Mobilize Promotion........................................................................................ 43
4.2.3Fund Sources................................................................................................... 44
4.2.4Event Evaluation and Feedback...................................................................... 46
4.3 STRATEGY OF TEDX EVENT................................................................................. 48
4.3.1 Speakers......................................................................................................... 48
4.3.2Rules of Event Field........................................................................................ 49
4.3.3Comparison of Visual Design Implementation............................................... 50
4.3.4 Glocalization Promotion Strategy.................................................................. 51
4.4 2013 TEDXYUNTECHU EVENT VERIFICATION.................................................................. 51
4.4.1 Local Action with Global Vision................................................................... 51
4.4.2 Organizational Team...................................................................................... 52
4.4.3 Event Curation Procedure.............................................................................. 52
4.4.4 Program Planning and Event Process............................................................ 53
2013 TEDXYUNTECHUSALON- “I’M IN YUNLIN”................................................................................. 54
4.4.5 Subsequent feedbacks.................................................................................... 55
V. CONCLUSIONS AND SUGGESTIONS................................................................................. 58
5.1STUDY RESULTS................................................................................. 58
5.1.1 Operation of TEDx Event...............................................................................58
5.1.2 Strategy of TEDx Event................................................................................. 59
5.2SUGGESTIONS FOR FOLLOW-UP STUDIES................................................................................. 61
REFERENCES................................................................................. 62
APPENDIX. 中文論文................................................................................. 66
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