中文文獻
1.李綵瀅,(2013)。獨特需求與流行意識調節下,品牌知名度與認知易逝性對知覺價值的影響─以ZARA為例,國立嘉義大學行銷與運籌研究所,碩士論文。2.吳基逞、汪秩仁與郭怡君(2010)。衝動性購買行為之購後情緒研究,中山管理評論,第十八卷第三期,647-6833.莊世杰 (2005),「消費者行為中衝動性購買的前因與後果之模型探討」,商管科技季刊,6(1),47~68。
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