跳到主要內容

臺灣博碩士論文加值系統

(44.201.99.222) 您好!臺灣時間:2022/12/05 23:05
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:劉思廷
研究生(外文):Szu-Ting Liu
論文名稱:購物價值對於行動購物消費者行為意圖的影響
論文名稱(外文):The Influence of Shopping Values on Consumers’ Behavioral Intention on M-shopping
指導教授:陳文國陳文國引用關係徐碧霙徐碧霙引用關係
指導教授(外文):Wen-Kuo ChenPi-Ying Teresa Hsu
口試委員:陳建文
口試委員(外文):Chien-Wen Chen
口試日期:2014-06-27
學位類別:碩士
校院名稱:朝陽科技大學
系所名稱:應用英語系
學門:人文學門
學類:外國語文學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:110
中文關鍵詞:行動購物APP功利價值享樂價值
外文關鍵詞:mobile shopping APPutilitarian valueshedonic values
相關次數:
  • 被引用被引用:1
  • 點閱點閱:847
  • 評分評分:
  • 下載下載:42
  • 收藏至我的研究室書目清單書目收藏:1
隨著行動商務服務的成長,許多人開始依賴行動裝置,並且希望能透過行動裝置使購物過程變得更加輕鬆、更加愉快。另外,不同的購物管道會有不同的購物行為,不同的消費者族群會有不同的決策模式。因此,本研究透過享樂與功利價值來探討消費者對於行動購物APP的再購意圖,並結合了知覺有用性、知覺易用性、行動頁面品質﹝安全、下載延遲、視覺吸引力和適航性﹞、品牌意識、價格意識與個人喜好來瞭解產生購物價值的因素。此外,本研究還瞭解了行動購物使用者的個人特徵和使用行動購物APP的頻率。在問卷的發放中,共有302份有效問卷,而研究結果不僅為往後的研究帶來了一些建議,更為業者針對開發行動購物APP提供建議。
As the popularity of m-commerce services has grown, many people rely on mobile devices, and want to make the shopping experience easier and more pleasurable via using mobile devices. In addition, different channel has different shopping mode, and different consumer groups have different decision-making mode. Therefore, this study integrates perceived usefulness, perceived ease of use, mobile page quality (security, download delay, visual appeal, and navigability), consciousness (brand and price) and personal affinity via hedonic and utilitarian values to explore consumers’ repurchase intention of mobile shopping APPs. And this study attempts to understand user's personal characteristics and frequency of using mobile shopping APPs. 302 participants were recruited to conduct this study. Results bring out some suggestions for future research, and provide the attractive layout of mobile shopping APPs for the vendors.
TABLE OF CONTENTS

ABSTRACT .................................................... i
ACKNOWLEDGEMENTS ............................................ iii
TABLE OF CONTENTS............................................ iv
LIST OF TABLES .............................................. vii
LIST OF FIGURES ............................................. viii
CHAPTER ONE INTRODUCTION .................................... 1
Background................................................... 1
Motivation................................................... 5
Purposes of the Study................................ 11
Research Question............................................ 11
Statement of the Problem .................................... 11
CHAPTER TWO LITERATURE REVIEW................................ 14
Hedonic Value and Utilitarian Value ................. 14
Perceived Usefulness and Perceived Ease of Use....... 16
Mobile Page Quality ................................. 18
Price and Brand Consciousness ....................... 21
Personal Affinity ................................... 23
Summary and critique ................................ 24
CHAPTER THREE METHODOLOGY ................................... 26
Research Framework .................................. 26
Shopping Values and Repurchase Intention .................... 27
Perceived Usefulness, Perceived Ease of Use and Shopping Values 28
Mobile Page Quality and Shopping Values .................... 29
Price Consciousness and Shopping Values .................... 31
Brand consciousness and shopping values .................... 32
Personal affinity and repurchase intention ................. 33
Question Design............................................. 36
Hedonic and utilitarian values ............. 36
Perceived usefulness ....................... 37
Perceived ease of use ...................... 38
Mobile page quality ........................ 39
Price consciousness ........................ 41
Brand consciousness ........................ 42
Personal affinity .......................... 42
Repurchase intention ....................... 43
Research Design ............................................ 44
Participants ............................................... 44
Procedures ................................................. 45
Data Analysis .............................................. 46
CHPATER FOUR RESULTS ....................................... 47
Sample Profile ............................................ 48
Measurement Model ......................................... 54
Structural Model .......................................... 59
CHPATER FIVE DISCUSSION AND CONCLUSION...................... 63
Theoretical Implications ................................... 65
Practical Implications ..................................... 70
Limitations and Suggestions ................................ 74
Reference .................................................. 76
Appendix ................................................... 98


LIST OF TABLES
Table 1 The Collection of Research Hypotheses ............. 34
Table 2 The Item of Shopping Values ....................... 36
Table 3 The Item of Perceived Usefulness .................. 37
Table 4 The Item of Perceived Ease of Use ................. 38
Table 5 The Item of Mobile Page Quality ................... 39
Table 6 The Item of Price Consciousness ................... 41
Table 7 The Item of Brand Consciousness ................... 42
Table 8 The Item of Personal Affinity ..................... 43
Table 9 The Item of Repurchase Intention .................. 44
Table 10 Demographic Statistics of the Respondents ......... 48
Table 11 Frequency of M-Shopping APPs Adoption ............. 51
Table 12 Factor Loading .................................... 56
Table 13 Correlation Matrix ................................ 59
Table 14 Cross Loading ..................................... 60
Table 15 Test of Hypothesized relationships ................ 64



LIST OF FIGURES
Figure 1 Nielsen Smartphone User Survey .................... 4
Figure 2 Research Model .................................... 26
Figure 3 Research Hypotheses Model ......................... 33
Figure 4 Results of the Structural Model ................... 65

References
Ahn, T., Ryu, S., & Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-275.
Aldás-Manzano, J., Ruiz-Mafé, C., & Sanz-Blas, S. (2009). Exploring individual personality factors as drivers of M-shopping acceptance. Industrial Management & Data Systems, 109(6), 739-757.
Alford, B. L., & Biswas, A. (2002). The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention. Journal of Business research, 55(9), 775-783.
Al-Gahtani, S. (2001). The applicability of TAM outside North America: an empirical test in the United Kingdom. Information Resources Management Journal (IRMJ), 14(3), 37-46.
Anderson, J.C. and Gerbing, D.W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach, Psychological Bulletin, 103(3), 411-423.
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: a contingency framework. Psychology and Marketing, 20(2), 123-138.
Andreassen, T. W.,& Lindestad, B. (1998). Customer loyalty and complex services: the impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. International Journal of Service Industry Management, 9(1), 7-23.
Babin, B. J. & Darden, W. R. (1995). Consumer self-regulation in a retail environment. Journal of Retailing, 71(1), 47-70.
Babin, B.J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-657.
Babin, B. J., Gonzalez, C., & Watts, C. (2007). Does Santa have a great job? Gift shopping value and satisfaction. Psychology & Marketing, 24(10), 895-917.
Baek, T. H., & King, K. W. (2011). Exploring the consequences of brand credibility in services. Journal of Services Marketing, 25(4), 260-272.
Bigné, E., Ruiz, C., & Sanz, S. (2007). Key drivers of mobile commerce adoption: an exploratory study of Spanish mobile users. Journal of Theoretical and Applied Electronic Commerce Research, 2(2), 48-60.
Bloch, P. H., Ridgway, N. M., & Dawson, S. A. (1994). The shopping mall as consumer habitat. Journal of retailing, 70(1), 23-42.
Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: the online experience. Journal of Business Research, 61(4), 309-314.
Canabal, M. E. (2002). Decision Making Styles of Young South Indian Consumer: An Exploratory Study. College Student Journal, 36(1), 12-19.
Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion and effectiveness. Journal of Marketing, 64(4), 65-81.
Chang, E. C., & Tseng, Y. F. (2011). Research note: E-store image, perceived value and perceived risk. Journal of Business Research. 66(7), 864–870.
Chen, C., Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
Cheng, S. Y., Tsai, M. T., Cheng, N. C., & Chen, K. S. (2012). Predicting intention to purchase on group buying website in Taiwan: Virtual community, critical mass and risk. Online Information Review, 36(5), 698-712.
Cheng, V. (2013, July 5). MIC: 57.1% consumers using mobile devices for shopping in Taiwan. Retrieved from http://www.bnext.com.tw/article/view/id/28487
Cheung, C. M., & Lee, M. K. (2001). Trust in internet shopping: instrumental development and validation through classical and modern approaches. Journal of Global Information Management, 9(3), 25-41.
Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
Chin, W. W. (1998). The Partial Least Squares Approach to Structural Equation Modeling. In: Marcoulides, G. A. (Ed.). Modern Business for Research Methods. Mahwah, NJ: Lawrence Erlabaum Associates, 295-336.
Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information systems research, 14(2), 189-217.
Chiu, C. M., Chang, C. C., Cheng, H. L., & Fang, Y. H. (2009). Determinants of customer repurchase intention in online shopping. Online information review, 33(4), 761-784.
Chu, J., Arce-Urriza, M., Cebollada-Calvo, J. J., & Chintagunta, P. K. (2010). An empirical analysis of shopping behavior across online and offline channels for grocery products: the moderating effects of household and product characteristics. Journal of Interactive Marketing, 24(4), 251-268.
Cottet, P., Lichtlé, M. C., & Plichon, V. (2006). The role of value in services: a study in a retail environment. Journal of Consumer Marketing, 23(4), 219-227.
Cyr, D., & Trevor‐Smith, H. (2004). Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics. Journal of the American Society for Information Science and Technology, 55(13), 1199-1208.
D'Alessandro, S., Girardi, A., & Tiangsoongnern, L. (2012). Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry. Asia Pacific Journal of Marketing and Logistics, 24(3), 433-460.
Darden, W. R., & Babin, B. J. (1994). Exploring the affective quality of retail environments: Expanding the scope of retail personality. Journal of Business Research, 24, 101-109.
Davis, F.D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Degeratu, A. M., Rangaswamy, A., & Wu, J. (2000). Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. International Journal of Research in Marketing, 17(1), 55-78.
Du, P. (2012). Factors Influencing Consumers’ Acceptance of Mobile Marketing: An Empirical Study of the Chinese Youth Market. International Journal of China Marketing, 2(2), 24-37.
Eroglu, S. A., Machleit, K., & Barr, T. F. (2005). Perceived retail crowding and shopping satisfaction: the role of shopping values. Journal of Business Research, 58(8), 1146-1153.
Falk, R. F., & Miller, N.B. (1992). A Primer for Soft Modeling, University of Akron Press, Akron.
Fang, Y. H., Chiu, C. M., & Wang, T. G. (2011). Understanding customers' satisfaction and repurchase intentions: An integration of IS success model, trust, and justice. Internet Research, 21(4), 479-503.
Foreseeing Innovative New Digiservices . (2012). 2012 Mobile aAdvertising Market and Application Trends. Retrieved November 2012 from http://www.find.org.tw/find/home.aspx?page=many&id=336
Fornell, C., & Bookstein, F. L. (1982). Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. Journal of Marketing research, 19, 440-452.
Fornell, C., & Larcker, D.F. (1981). Evaluation Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18(1), 39-50.
Francis, J. E.,& White, L. (2004). Value across fulfillment-product categories of Internet shopping. Managing Service Quality, 14(2), 226 – 234.
Ganguly, B., Dash, S. B., & Cyr, D. (2009). Website Characteristics, Trust, and Purchase Intention in Online Stores: An Empirical Study in the Indian Context. Journal of Information Science and Technology, 6(2), 22-44.
Gao, T. T., Leichter, G., & Wei, Y. S. (2012). Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations. Industrial Marketing Management, 41(4), 659-668.
Hair, J.F., Anderson, R.E., Tatham, R.L., and Black, W.C. (1998). Multivariate Data Analysis, 5th ed. Upper Saddle River, New Jersey: Prentice-Hall, Inc.
Harridge-March, S. (2006). Can the building of trust overcome consumer perceived risk online?. Marketing Intelligence & Planning, 24(7), 746-761.
Harris, L. C., & Goode, M. (2010). Online servicescapes, trust, and purchase intentions. Journal of Services Marketing, 24(3), 230-243.
Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. The Journal of Marketing, 46, 92-101.
Holbrook, M. B. (1986). Emotion in the consumption experience: toward a new model of the human consumer. in Peterson, R.A., Hoyer, W.D., Wilson, W.R. (Eds),The Role of Affect in Consumer Behavior: Emerging Theories and Applications, DC Heath, Lexington, MA.
Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Tun. Journal of Consumer Research. 9, 132-140.
Homer, P. M. (2008). Perceived quality and image: when all is not rosy. Journal of Business Research, 61(7), 715-723.
Jamal, A., & Goode, M. (2001). Consumers' product evaluation: A study of the primary evaluative criteria in the precious jewellery market in the UK. Journal of Consumer Behaviour, 1(2), 140-155.
Jarvenpaa, S. L., & Todd, P. A. (1997). Consumer reactions to electronic shopping on the world wide web. International Journal of Electronic Commerce, 1(2), 59-88.
Jones, M. A., Reynolds, K. E., & Arnold, M.J. (2006). Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes. Journal of Business Research, 59(9), 974-981.
Juniper Research. (2012). Retrieved from https://www.juniperresearch.com/viewreports.php?category=2
Kan, M. (2012, March 13). Survey: Mobile shopping-Mobile website is more popular than APP. Retrieved from http://www.nownews.com/2012/03/13/91-2793884.htm
Kassim, N., & Abdullah, N. A. (2010). The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis. Asia Pacific Journal of Marketing and Logistics, 22(3), 351-371.
Kavkani, S. A. M., Seyedjavadain, S., & Saadeghvaziri, F. (2011). Decision-making styles of young Iranian consumers. Business Strategy Series, 12(5), 235-241.
Kesharwani, A., & Bisht, S. S. (2012). The impact of trust and perceived risk on internet banking adoption in India: An extension of technology acceptance model. International Journal of Bank Marketing, 30(4), 303-322.
Khare, A. (2013). Retail service quality in small retail sector: the Indian experience. Facilities, 31(5), 208- 222.
Kim, C., Galliers, R. D., Shin, N., Ryoo, J. H., & Kim, J. (2012). Factors influencing Internet shopping value and customer repurchase intention. Electronic Commerce Research and Applications, 11(4), 374-387.
Kim, C., Mirusmonov, M., & Lee, I. (2010). An empirical examination of factors influencing the intention to use mobile payment. Computers in Human Behavior, 26(3), 310-322.
Kim, D. J., & Hwang, Y. (2012). A study of mobile internet user’s service quality perceptions from a user’s utilitarian and hedonic value tendency perspectives. Information Systems Frontiers, 14(2), 409-421.
Kim, H. S. (2006). Using hedonic and utilitarian shopping motivations to profile inner city consumers. Journal of Shopping Center Research, 13(1), 58-79.
Kim, J., Ma, Y. J., & Park, J. (2009). Are US consumers ready to adopt mobile technology for fashion goods?: An integrated theoretical approach. Journal of fashion Marketing and Management, 13(2), 215-230.
Kim, Y. K. (2002). Consumer value: an application to mall and Internet shopping. International Journal of Retail & Distribution Management, 30(12), 595-602.
Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information systems research, 13(2), 205-223.
Kuan, H. H., Bock, G. W., & Vathanophas, V. (2008). Comparing the effects of website quality on customer initial purchase and continued purchase at e-commerce websites. Behaviour & Information Technology, 27(1), 3-16.
Kuo, Y. F., Wu, C. M., & Deng, W. J. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25(4), 887-896.
Lee, C. K., Yoon, Y. S., & Lee, S. K. (2007). Investigating the relationships among perceived value, satisfaction, and recommendations: the case of the Korean DMZ. Tourism Management, 28, 204-214.
Liao, J., & Wang, L. (2009). Face as a mediator of the relationship between material value and brand consciousness. Psychology & Marketing, 26(11), 987-1001.
Lichtenstein, D. R., Bloch, P. H., & Black, W. C. (1988). Correlates of price acceptability. Journal of consumer research, 15(2), 243-252.
Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price perceptions and consumer shopping behavior: a field study. Journal of Marketing Research, 30(2), 234-245.
Lim, H., & Dubinsky, A. J. (2004). Consumers' perceptions of e-shopping characteristics: an expectancy-value approach. Journal of Services Marketing, 18(7), 500-513.
Lin, C. H., Sher, P. J., & Shih, H. Y. (2005). Past progress and future directions in conceptualizing customer perceived value. International Journal of Service Industry Management, 16(4), 318-336.
Lin, G. T., & Sun, C. C. (2009). Factors influencing satisfaction and loyalty in online shopping: an integrated model. Online information review, 33(3), 458-475.
Lu, H. P., & Su, Y. J. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442 -458.
Lu, J., Liu, C., Yu, C. S., & Wang, K. (2008). Determinants of accepting wireless mobile data services in China. Information & Management, 45(1), 52-64.
Mafé, C. R., Blas, S. S., & Tavera-Mesías, J. F. (2010). A comparative study of mobile messaging services acceptance to participate in television programmes. Journal of service Management, 21(1), 69-102.
Magrath,V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management, 17(1), 115-134.
Mallat, N., Rossi, M., Tuunainen, V. K., & Öörni, A. (2009). The impact of use context on mobile services acceptance: The case of mobile ticketing. Information & Management, 46(3), 190-195.
Menon, S., & Kahn, B. (2002). Cross-category effects of induced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78(1), 31-40.
National Communications Commission . (2012). Retrieved from http://www.ncc.gov.tw/chinese/show_file.aspx?table_name=news&file_sn=21654
Neal, C. Quester, P. Hawkins, D. (2000). Consumer Behavior: Implications for Marketing Strategy. McGraw-Hill, Sydney.
Nielsen. (2012, March 12). A Store in Your Pocket: Retailer Mobile Websites Beat APPs among US Smartphone Owners. Retrieved from http://www.nielsen.com/
Nysveen, H., Pedersen, P. E., & Thorbjørnsen, H. (2005a). Explaining intention to use mobile chat services: moderating effects of gender. Journal of Consumer Marketing, 22(5), 247-256.
Nysveen, H., Pedersen, P. E., & Thorbjørnsen, H. (2005b). Intentions to use mobile services: antecedents and cross-service comparisons. Journal of the Academy of Marketing Science, 33(3), 330-346.
Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59(10), 1160-1166.
Palazón, M., & Delgado, E. (2009). The moderating role of price consciousness on the effectiveness of price discounts and premium promotions. Journal of Product & Brand Management, 18(4), 306-312.
Park, J., Snell, W., Ha, S., & Chung, T. L. (2011). Consumers’ post-adoption of M-services: Interest in future M-services based on consumer evaluations of current M-services. Journal of Electronic Commerce Research, 12(3), 165-175.
Perse, E. M. (1986). Soap opera viewing patterns of college students and cultivation. Journal of Broadcasting and Electronic Media, 30(2), 175-193.
Petrick, J. F. (2002). Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of Leisure Research, 34(2), 119-134.
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: an extension of the technology acceptance model. Internet research, 14(3), 224-235.
Rose, G., Khoo, H., & Straub, D. W. (1999). Current technological impediments to business-to-consumer electronic commerce. Communications of the AIS, 1(5es), 1.  
Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131-138.
Roy, A. (1994). Correlates of mall visit frequency. Journal of Retailing, 70(2), 139-161.
Rubin, A. M. (1981). An examination of television viewing motivations. Communication Research--An International Quarterly, 8(2), 141-165.
Ruiz, C., & Sanz, S. (2006). Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users. Internet research, 16(4), 380-397.
Ryu, K., Han, H., & Jang, S. S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), 416 – 432.
Schechter, L. (1984). A Normative Conception of Value. Progressive Grocer, executive report, 12-14.
Shang, R. A., Chen, Y. C., & Shen, L. (2005). Extrinsic versus intrinsic motivations for consumers to shop on-line. Information & Management, 42(3), 401-413.
Sheth, J. N. (1981). An integrative theory of patronage preference and behavior. College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign.
Shih, Y. Y., & Chen, C. Y. (2013). The study of behavioral intention for mobile commerce: via integrated model of TAM and TTF. Quality & Quantity, 47(2), 1009-1020.
Shneiderman, B. (1998). Designing the User Interface. Addison WesleyLongman, Inc., Reading, MA.
Sigala, M. (2006). Mass customization implementation models and customer value in mobile phones services. Managing Service Quality, 16(4), 395-420.
Snowden, S., Spafford, J., Michaelides, R., & Hopkins, J. (2006). Technology acceptance and m-commerce in an operational environment. Journal of Enterprise Information Management, 19(5), 525-539.
Sorce, P., Perotti, V., & Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail & Distribution Management, 33(2), 122-132.
Sproles, G. B., & Kendall, E. L. (1986). A Methodology for Profiling Consumers' Decision‐Making Styles. Journal of Consumer Affairs, 20(2), 267-279.
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: a study in a retail environment. Journal of retailing, 75(1), 77-105.
Tarafdar, M., & Zhang, J. (2005). Analyzing the influence of web site design parameters on web site usability. Information Resources Management Journal (IRMJ), 18(4), 62-80.
Teo, T. (2001). Demographic and motivation variables associated with internet usage activities. Internet Research, 11(2), 125-137.
Tse, A. C. B. (1999). Factors affecting consumer perceptions on product safety. European Journal of Marketing, 33(9/10), 911-925.
Vijayasarathy, L. R., & Jones, J. M. (2000). Print and Internet catalog shopping: assessing attitudes and intentions. Internet Research, 10(3), 191-202.
Vrechopoulos, A., & Atherinos, E. (2009). Web banking layout effects on consumer behavioural intentions. International Journal of Bank Marketing, 27(7), 524-546.
Wang, H. Y. (2011). Exploring the factors of gastronomy blogs influencing readers’ intention to taste. International Journal of Hospitality Management, 30(3), 503-514.
Wang, T. (2006). The Impact of the Internet Adoption on the Information Search for High and Low Involvement Products: An Empirical Study Based in Taiwan (Doctoral dissertation, University of Nottingham).
Wang, Y., Lo, H. P., & Yang, Y. (2004). An integrated framework for service quality, customer value, satisfaction: evidence from China's telecommunication industry. Information Systems Frontiers, 6(4), 325-340.
Ward, M. R., & Lee, M. J. (2000). Internet shopping, consumer search and product branding. Journal of Product & Brand Management, 9(1), 6-20.
Watchravesringkan, K., Hodges, N. N., & Kim, Y. H. (2010). Exploring consumers' adoption of highly technological fashion products: The role of extrinsic and intrinsic motivational factors. Journal of Fashion Marketing and Management, 14(2), 263-281.
Weinberg, B. D. (2000). Don’t keep your Internet customers waiting too long at the (virtual) front door. Journal of Interactive Marketing, 14(1), 30-39.
Wells, J. D., Valacich, J. S., & Hess, T. J. (2011). What Signals Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions. MIS Quarterly, 35(2), 373-396.
Wolfinbarger, M., & Gilly, M. C. (2001). Shopping online for freedom, control, and fun. California Management Review, 43(2), 34-55.
Yang, C. L. (2013, January 31). The survey of user’s consumptive behavior by using mobile APPs in Taiwan. Retrieved from Market Intelligence & Consulting Institute database.
Yang, K. (2010). Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services. Journal of Consumer Marketing, 27(3), 262-270.
Yang, K., & Kim, H. Y. (2012). Mobile shopping motivation: an application of multiple discriminant analysis. International Journal of Retail & Distribution Management, 40(10), 778-789.
Ye, L., Bose, M., & Pelton, L. (2012). Dispelling the collective myth of Chinese consumers: a new generation of brand-conscious individualists. Journal of Consumer Marketing, 29(3), 190-201.
Yeung, R. M., & Morris, J. (2006). An empirical study of the impact of consumer perceived risk on purchase likelihood: a modelling approach. International Journal of Consumer Studies, 30(3), 294-305.
Yun-Jhen (2013, November 7). M-commerce is implementing! Interview with 91mai. The techorange. Retrieved from: http://techorange.com/2013/11/07/interview-with-91mai/
Yurchisin, J., & Johnson, K. K. (2004). Compulsive Buying Behavior and Its Relationship to Perceived Social Status Associated with Buying, Materialism, Self‐Esteem, and Apparel‐Product Involvement. Family and Consumer Sciences Research Journal, 32(3), 291-314.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(July), 2-22.
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2000). Conceptual Framework for understanding e-service quality: Implications for future research and managerial practice.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊