跳到主要內容

臺灣博碩士論文加值系統

(34.204.169.230) 您好!臺灣時間:2024/03/05 09:50
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:黃鈺驊
論文名稱:使用者感知價值對於智慧型手機作業系統持續使用意圖之影響
論文名稱(外文):The Influence of User Perceived Value on the Continuance Intention of Smartphone Operating Systems
指導教授:仇介民仇介民引用關係
口試委員:施永裕黃禮林
口試日期:2014-06-18
學位類別:碩士
校院名稱:逢甲大學
系所名稱:科技管理研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:92
中文關鍵詞:資訊系統接受後持續使用模式科技接受模式
外文關鍵詞:A Post-Acceptance Model of Information System ContinuanceTechnology Acceptance Model
相關次數:
  • 被引用被引用:16
  • 點閱點閱:1049
  • 評分評分:
  • 下載下載:448
  • 收藏至我的研究室書目清單書目收藏:2
持續使用意圖不論是在資訊科技或是服務都是廠商獲利的關鍵,因此,本研究探討智慧型手機作業系統在使用者持續使用意圖中所影響之因素。本研究以資訊系統接受後持續使用模式結合科技接受模式為研究基礎,並納入確認後的娛樂性、便利性、資訊品質以及介面品質為影響因子,針對使用者持續使用之意圖進行研究。透過問卷調查法進行各構念之間的路徑分析,以驗證各構念之間的關係結果與假說是否成立。並且以學生與職業族群來探討這兩個族群是否為持續使用的控制變數關係。本研究結果發現資訊品質、知覺有用性及知覺易用性為主要影響滿意度之因素,而影響持續使用意圖之主要因素為知覺有用性及滿意度。根據研究結果,提出理論與實務的建議,以增進了解使用者持續使用智慧型手機作業系統意圖之關鍵因素,並歸納出解決的因應策略。
第一章緒論 8
第一節研究背景 8
第二節研究動機 9
第三節研究目的 14
第四節論文架構 15
第二章文獻探討 18
第一節智慧型手機作業系統 18
第二節資訊系統接受後持續使用模式 19
第三節感知價值變數探討 31
第四節小結 45
第三章研究方法 48
第一節研究架構 48
第二節研究假設 49
第三節研究設計 51
第四節資料分析方法 54
第四章資料分析 58
第一節敘述性統計 58
第二節信度及效度分析 60
第三節研究模型及假說檢定 65
第伍章研究結論與建議 72
第一節研究結論 72
第二節研究限制與未來研究方向 78
參考文獻 80
中文部分 80
英文部分 81
附件 89
一、中文部分
方裕民. (2003). 人與物的對話: 互動介面設計理論與實務. 田園城市文化事業有限公司.
李亦君,&;宗尼. (2011).以科技接受模式探討行動社群網站之使用-以 Facebook為例.KC2011知識社群研討會,文化大學資訊傳播所.
邱慶德. (2003). 民眾持續使用網路醫療諮詢意願之研究-期望確認理論之應用,國立中正大學碩士論文.
林怡君. (2007). Weblog 使用者介面之個人化設計探討, 國立台灣科技大學設計研究所碩士論文.
資策會FIND(2011):臺灣消費者持有智慧型手機成長顯著,影音娛樂將帶動新一波應用型態。檢自:
http://www.find.org.tw/find/home.aspx?page=many&;id=287
蕭文龍, &; 郭庭伊. (2010). 部落客持續使用部落格之研究:以整合期望確認,科技接受模式和個人因素觀點探討. 電子商務學報,,12(2), 221-249.

二、英文部分
ABI Research(2013). http://www.lijyyh.com/2013/04/smartphone-security-risks-and.html
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Alter, S. (2002). The work system method for understanding information systems and information systems research. Communications of the Association for Information Systems, 9(6), 90-104.
Anderson, E. W., &; Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing science, 12(2), 125-143.
Atkinson, M., &; Kydd, C. (1997). Individual characteristics associated with World Wide Web use: an empirical study of playfulness and motivation. ACM SIGMIS Database, 28(2), 53-62.
Bagozzi, R. P., &; Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Bailey, J. E., &; Pearson, S. W. (1983). Development of a tool for measuring and analyzing computer user satisfaction. Management science, 29(5), 530-545.
Berry, L. L., Seiders, K., &; Grewal, D. (2002). Understanding service convenience. Journal of marketing, 66(3), 1-17.
Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS quarterly, 25(3), 351-370.
Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision support systems, 32(2), 201-214.
Brooke, G. M. (1991). Information technology and productivity: an economic analysis of the effect of product differentiation. Minnesota Univ., St. Paul, MN (United States).
Brown, L. G. (1990). Convenience in services marketing. Journal of Services Marketing, 4(1), 53-59.
Carmon, Z., Shanthikumar, J. G., &; Carmon, T. F. (1995). A psychological perspective on service segmentation models: The significance of accounting for consumers’ perceptions of waiting and service. Management Science, 41(11), 1806-1815.
Csikszentmihalyi, M., &; Sawyer, K. (1995). Creative insight: The social dimension of a solitary moment.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.
Davis, F. D., Bagozzi, R. P., &; Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management science, 35(8), 982-1003.
Davis, F. D., Bagozzi, R. P., &; Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace1. Journal of applied social psychology, 22(14), 1111-1132.
DeLone, W. H., &; McLean, E. R. (1992). Information systems success: the quest for the dependent variable. Information systems research, 3(1), 60-95.
Delone, W. H. (2003). The DeLone and McLean model of information systems success: a ten-year update. Journal of management information systems,19(4), 9-30.
Doong, H. S., &; Lai, H. (2008). Exploring usage continuance of e-negotiation systems: expectation and disconfirmation approach. Group Decision and Negotiation, 17(2), 111-126.
Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of advertising research, 36, 21-36.
Fishbein, M., &; Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research.
Fornell, C., &; Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research (JMR), 18(1).
Gefen, D., &; Straub, D. W. (2000). The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption. J. AIS, 1, 0.
Gielen, P. (2007). The archive of the digital an-archive. Image and Narrative, 17(April).
Hossain, M. M., &; Prybutok, V. R. (2008). Consumer acceptance of RFID technology: an exploratory study. Engineering Management, IEEE Transactions on, 55(2), 316-328.
Kang, Y. S., &; Lee, H. (2010). Understanding the role of an IT artifact in online service continuance: An extended perspective of user satisfaction. Computers in Human Behavior, 26(3), 353-364.
Karahanna, E., &; Straub, D. W. (1999). The psychological origins of perceived usefulness and ease-of-use. Information &; Management, 35(4), 237-250.
Karahanna, E., Straub, D. W., &; Chervany, N. L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS quarterly, 23(2).
Kotler, P., Kotler, P., Bowen, J. T., &; Makens, J. C. (2006). Marketing for hospitality and tourism. Pearson Education India.
Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information systems research, 13(2), 205-223.
Larcker, D. F., &; Lessig, V. P. (1980). Perceived Usefulness of Information: A Psychometric Examination*. Decision Sciences, 11(1), 121-134.
Lee, M. K., Cheung, C. M., &; Chen, Z. (2007). Understanding user acceptance of multimedia messaging services: An empirical study. Journal of the American Society for Information Science and Technology, 58(13), 2066-2077.
Lewis, J. R. (1995). IBM computer usability satisfaction questionnaires: psychometric evaluation and instructions for use. International Journal of Human‐Computer Interaction, 7(1), 57-78.
Liao, C., Chen, J. L., &; Yen, D. C. (2007). Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model. Computers in Human Behavior, 23(6), 2804-2822.
Limayem, M., &; Cheung, C. M. (2008). Understanding information systems continuance: The case of Internet-based learning technologies. Information &; Management, 45(4), 227-232.
Li, Y. M., &; Yeh, Y. S. (2010). Increasing trust in mobile commerce through design aesthetics. Computers in Human Behavior, 26(4), 673-684.
Mahmood, M. A., &; Medewitz, J. N. (1985). Impact of design methods on decision support systems success: an empirical assessment. Information &; Management, 9(3), 137-151.
Masayuki(2002). Homepage Usability: 50 Websites Deconstructed.
Miller, J., &; Doyle, B. A. (1987). Measuring the effectiveness of computer-based information systems in the financial services sector. MIS quarterly, 107-124.
Moon, J. W., &; Kim, Y. G. (2001). Extending the TAM for a World-Wide-Web context. Information &; Management, 38(4), 217-230.
Murphy, G. B., &; Blessinger, A. A. (2003). Perceptions of no-name recognition business to consumer e-commerce trustworthiness: the effectiveness of potential influence tactics. The Journal of High Technology Management Research, 14(1), 71-92.
Nielsen, J. (1994). Usability engineering. Elsevier.
Nielsen, J., Tahir, M., &; Tahir, M. (2002). Homepage usability: 50 websites deconstructed (Vol. 50). Indianapolis, IN: New Riders.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of marketing research, 460-469.
Patterson, P. G., Johnson, L. W., &; Spreng, R. A. (1996). Modeling the determinants of customer satisfaction for business-to-business professional services. Journal of the academy of marketing science, 25(1), 4-17.
Park, Y. S., &; Han, S. H. (2010). Touch key design for one-handed thumb interaction with a mobile phone: Effects of touch key size and touch key location. International Journal of Industrial Ergonomics, 40(1), 68-76.
Pirouz, D. M. (2006).An overview of partial least squares. Available at SSRN 1631359.
Preece, J., Rogers, Y., Sharp, H., Benyon, D., Holland, S., &; Carey, T. (1994).Human-computer interaction. Addison-Wesley Longman Ltd..
Roca, J. C., Chiu, C. M., &; Martínez, F. J. (2006). Understanding e-learning continuance intention: An extension of the Technology Acceptance Model.International Journal of human-computer studies, 64(8), 683-696.
Srinivasan, S. S., Anderson, R., &; Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of retailing, 78(1), 41-50.
Tarasewich, P. (2003). Wireless devices for mobile commerce: user interface design and usability. Mobile commerce: technology, theory, and applications, 26-50.
Thong, J. Y., Hong, S. J., &; Tam, K. Y. (2006).The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9), 799-810.
Torkzadeh, G., &; Dhillon, G. (2002). Measuring factors that influence the success of Internet commerce. Information Systems Research, 13(2), 187-204.
Venkatesh, V., Morris, M. G., Davis, G. B., &; Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly,27(3).
Wang, R. Y., &; Strong, D. M. (1996). Beyond accuracy: What data quality means to data consumers. J. of Management Information Systems, 12(4), 5-33.
Willkinson, J. W. (1993). Accounting Information Systems: Essential Concepts and Applications, Second Edition. Yeung, P., &; Jordan, E. (2007). The continued usage of business e-learning courses in Hong Kong corporations. Education and Information Technologies,12(3), 175-188.
Yoon, C., &; Kim, S. (2007). Convenience and TAM in a ubiquitous computing environment: The case of wireless LAN. Electronic Commerce Research and Applications, 6(1), 102-112.
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top