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研究生:范松清
研究生(外文):Song-Ching Fan
論文名稱:台灣華人社會創業歷程研究
論文名稱(外文):An Investigation of Socially Entrepreneurial Activities on Social Entrepreneurship in Taiwan
指導教授:顏上詠顏上詠引用關係
指導教授(外文):Shang-Yung Yen
口試委員:張元杰耿筠翟本瑞郭修暐陳明惠蔡適陽顏上詠
口試日期:2014-06-17
學位類別:博士
校院名稱:逢甲大學
系所名稱:商學博士學位學程
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:102
中文關鍵詞:社會創業儒家理論經營模式模糊集合質性比較分析法(fs/QCA )
外文關鍵詞:Social EntrepreneurshipConfucianismBusiness Modelfs/QCA.
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社會創業近年成為全球創業關注焦點,不同西方社會創業,華人受儒家文化的影響,對社會問題有特殊的關注與責任感,此特性是否形成華人社會創業的目的? 而華人社會創業家是否也同樣會先受到先前知識與知識獲取的影響,提高個人對於社會問題的警覺能力,並藉此找到社會創業的機會? 本研究嘗試以多個案研究方式來探索華人創業歷程期待能釐清上述問題。為克服質性研究上,研究者對於變項是否具有顯著性、樣本是否具一致性的信度與效度,較缺乏客觀的驗證的缺點,本研究運用適合小樣本分析的新興質性研究方法:模糊集合質性比較分析法(fuzzy set qualitative comparative analysis, fs/QCA )進行實證性研究。
首先,初步探索結果能釐清台灣華人創業家新創社會企業的充分原因,支持華人受儒家文化影響的特性會形成華人社會創業目的之假設。華人社會創業家同樣會先受到先前經驗與知識獲取的影響,進而影響社會創業的警覺能力,形成社會創業機會的辨識。研究所建構出的台灣華人社會創業歷程模式,能補強社會創業過程理論研究的缺口。
其次,詮釋華人社會創業的經營模式不同於西方的特殊內涵,為體現社會價值創造的經營模式,創造正向收益流為必要條件。本論文研究發現目標顧客、社會與環境的利益、顧客關係、通路、關鍵資源、關鍵活動、關係網絡、成本結構則為體現社會價值創造的充分條件。尤其不容忽視華人社會創業的經營模式,儒家文化對華人創業的影響,將關係網路在社會創業運作過程中所產生的影響納入探討。此關係網絡為台灣華人社會創業的經營模式與西方社會創業的經營模式最大不同之處。
Social entrepreneurship has become the focus of global entrepreneurship, which is different from western social entrepreneurship. Influenced by Confucian culture, Chinese have a special concern and responsibility toward social problems. This study expects to clarify whether the characteristics of Chinese entrepreneurs forms the purpose of Chinese social entrepreneurship. Secondly, are social entrepreneurs affected by prior knowledge and information acquisition that improves personal alertness toward social problems, and helps to find social entrepreneurial opportunities? Accordingly, this paper attempts to investigate a case study of a Chinese social entrepreneurship course and test 15 cases by using fuzzy set Qualitative Comparative Analysis (fsQCA) as the research method to fill the gap between theory and practice.
Firstly, the research result supports the assumption that Chinese Confucian culture would affect socially entrepreneurial activities of Chinese social entrepreneurs.Furthermore, they will be affected by prior knowledge and information acquisition that could improve personal alertness toward social problems, and could aid to find social entrepreneurial opportunities. The model of Chinese social entrepreneurship established by the research can reinforce the gap of theory on socially entrepreneurial activities.
Secondly, the research interprets the unique meaning that Chinese social entrepreneurship business model is different from the Western. In order to implement the social value creation, creating a positive revenue stream is a necessary condition; while the sufficiency conditions are customer segments, customers, social and environmental benefits, customer relationships, channels, key resources, key activities, guanxi , cost structures , and revenue models.The research finding of this study has shown that the influence of Confucian culture on Chinese entrepreneurs cannot be neglected in the social entrepreneurship business model. Guanxi is the most obvious differences in the social entrepreneurship business model between Chinese and Western.
中文摘要...........................................................Ⅱ
英文摘要......................................................... Ⅲ
目錄............................................................. .Ⅳ
表目錄........................................................... Ⅴ
圖目錄............................................................ Ⅵ
第一章緒論..........................................................1
1-1 研究背景........................................................1
1-2 研究問題........................................................4
1-3 研究目的........................................................5
1-4 研究流程........................................................7
第二章文獻探討......................................................8
2-1 社會創業理論....................................................8
2-2 儒家理論.......................................................23
2-3先前知識、資訊獲取、創業警覺能力與機會辨識...........28
2-4經營模式.......................................................33
第三章 研究設計與實施..............................................43
3-1華人社會創業歷程理論模式建構................................... 43
3-2 研究方法.......................................................45
3-3研究樣本選擇...................................................53
第四章 實證結果與分析..............................................54
4-1個案研究.......................................................54
4-2模糊集合質性比較分析(fs/QCA)...................................68
第五章 研究發現與討論..............................................81
第六章 結論與研究限制、未來研究建議.................................86
6-1 結論...........................................................86
6-2 研究限制、未來研究建議..........................................91
參考文獻...........................................................92

表 目 錄
表2-1 創業的基本定義與內涵........................................9
表2-2 社會創業的基本定義與內涵....................................11
表2-3 社會創業家的特徵............................................14
表2-4 社會企業光譜................................................16
表2-5 不同企業型態比較............................................19
表2-6 創業警覺能力研究的階段歷程重點..............................31
表3-1 華人社會創業歷程理論模式操作型定義..........................44
表4-1 個案之社會創業歷程分析......................................64
表4-2 華人企業家社會創業變項的交叉點與極端值......................68
表5-1 華人企業家社會創業個案fs/QCA分析結果.......................82










圖 目 錄
圖1-1 研究流程 ....................................................7
圖2-1 社會創業過程理論............................................20
圖2-2 促發社會創業過程理論........................................21
圖2-3 華人與西方商業關係的關係策略................................25
圖2-4 發展關係的概念架構..........................................26
圖2-5 經營模式分類................................................34
圖2-6 成功經營模式要素............................................35
圖2-7 創新的社會企業經營模式......................................38
圖2-8 華人創業家社會企業經營模式..................................39
圖3-1 華人企業家社會創業的歷程....................................43
圖3-2 充分條件與必要條件圖示......................................51
圖3-3 XY坐標圖的充分條件與必要條件圖示............................51
圖4-1 248農學市集的社會企業經營模式...............................62
圖4-2 生態綠OKOGREEN的社會企業經營模式...........................63
圖4-3 隸屬度(membership)計算結果..................................68
圖4-4 計算真值表(truth table)結果.................................69
圖4-5 儒家文化對華人企業家社會價值創造的因果關聯性............70
圖4-6 社會責任對華人企業家社會價值創造的因果關聯性................70
圖4-7 人脈關係對華人企業家社會價值創造的因果關聯性................71
圖4-8 先前知識對華人企業家社會價值創造的因果關聯性................72
圖4-9 創業警覺對華人創業家社會價值創造的因果關聯性................72
圖4-10 機會辯識對華人創業家社會價值創造的因果關聯性...............73
圖4-11 目標顧客(CS)與創造社會價值主張(SVP)的因果關聯性............74
圖4-12 社會與環境的利益(SEB)與創造社會價值主張(SVP)的因果關聯性….74
圖4-13 顧客關係(CR)與創造社會價值主張(SVP)的因果關聯性............75
圖4-14 通路(CH)與創造社會價值主張(SVP)的因果關聯性................75
圖4-15 關鍵資源(KR)與創造社會價值主張(SVP)的因果關聯性............76
圖4-16 關鍵活動(KA)與創造社會價值主張(SVP)的因果關聯性............77
圖4-17 關係網絡(GX )與創造社會價值主張(SVP)的因果關聯性...........77
圖4-18 成本結構(C$)與創造社會價值主張(SVP)的因果關聯性............78
圖4-19 收益模式(R$)與創造社會價值主張(SVP)的因果關聯性............79
圖4-20 經營模式(Business Model)與創造社會價值主張(SVP)因果關聯性..79
圖4-21 華人創業歷程整體模式對華人創業家社會價值創造因果關聯性.....80
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