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研究生:安非紗
研究生(外文):Kuznetsova
論文名稱:企業社會責任之社會親近 - 國際公司與其社區之個案研究
論文名稱(外文):The Social Proximity of CSR - The Case of International Company and its Community
指導教授:徐瑞玲徐瑞玲引用關係
指導教授(外文):Hsu Jui-Ling
口試委員:許鈺珮, 吳肇展
口試日期:2014-06-26
學位類別:碩士
校院名稱:逢甲大學
系所名稱:國際經營管理碩士學位學程
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:84
中文關鍵詞:企業社會責任社會親近性地方社區
外文關鍵詞:Corporate social responsibilitysocial proximitylocal community
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台灣社會已有許多大公司和小公司履行對利害關係人有所助益之企業社會責任。本碩士論文的重點,是以在台灣的跨國公司與地方社區之社會親近類型進行個案分析。本案例以質性研究探討雙方之間的關係,以了解和確立其社會親近性的類型與狀態。本文分析的資料,來源於與六位跨國公司經理人關於社會距離和最佳的社會親近性的深度訪談,訪談內容也包含經理人對企業社會責任的理解和目前之最佳社會親近性狀態。研究結果顯示, 此跨國公司在台灣的分公司在與社區的運動活動方面的確屬於社會親近性類型, 但如果以經濟、法規與慈善面而言, 此公司很明顯較缺乏此方面的規劃與活動, 則屬於社會距離類型。
Nowadays many large and small companies implement corporate social responsibility (CSR) practices that prove to be beneficial for all engaged stakeholders. This master thesis focuses on the analysis of the social proximity between the international company and its local community in Taiwan. The case study aims to investigate the relationships between both sides in order to understand and identify the state of social proximity using qualitative research. The analysis is mainly based on the information collected from in-depth interviews with six managers of the international company due to which the hybrid of social distance and optimal social proximity, as well as, managers’ CSR understanding and current state of optimal social proximity have been revealed. This study focuses on the managerial point-of-view of the relationsip between the international company and its local community by analysing managers’s views and understandings and presenting the current state of the hybrid. The result shows that this company is at optimal social proximity type only in terms of sport social activities. In terms of economic, legal, and philanthropic areas of CSR and the lack of these specific activities, the company is clearly at social distance type.
Title Page
Acknowledgements
Abstract
Table of Content
List of Figures
List of Tables
Appendix
Chapter 1 Introduction
1.1 Overview and motivation
1.2 Background of the study
1.3 Purpose of the study 3
Chapter 2 Literature Review
Prior research and key concepts
Chapter 3 Methodology
3.1 Qualitative research, case study and themed
interviews
3.2 Validity and reliability
3.3 Data analysis
3.4 The sample
3.5 The questionnaire design
Chapter 4 Case Study Analysis
4.1 Company background
4.2 CSR embracement and practice
4.3 Social proximity of the company

Acknowledgements
Abstract

Table of Content i
ii
iii
iv

vi iviv
vii
viii


1
List of Figures
List of Tables
Appendix

Chapter 1 Introduction
1.1 Overview and motivation
1.2 Background of the study 1
2
1.3 Purpose of the study 3
Chapter 2 Literature Review
Prior research and key concepts 5
5
Chapter 3 Methodology
3.1 Qualitative research, case study and themed interviews
3.2 Validity and reliability
3.3 Data analysis
3.4 The sample
3.5 The questionnaire design 22
22

23
26
27
30
Chapter 4 Case Study Analysis
4.1 Company background
4.2 CSR embracement and practice
4.3 Social proximity of the company

4.3.1 Hybrid of social distance and optimal social proximity
4.3.2 Current state of the hybrid
4.4 CSR understanding
4.5 The result of the analysis 32
32
33
34

38

43
45
48
Chapter 5 Conclusions and Limitations of the Study 51
References 58
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