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研究生:艾凡奇
研究生(外文):Vladimir Cherniakov
論文名稱:Amazon.com 與 Ozon.ru 的發展經驗比較分析
論文名稱(外文):The comparative analysis of development experience of Amazon.com and Ozon.ru
指導教授:黃焜煌黃焜煌引用關係
指導教授(外文):Kun-Huang Huarng
口試委員:吳志文賴文祥
口試委員(外文):Zhi-Wen WuWen-Xiang Lai
口試日期:2014-06-24
學位類別:碩士
校院名稱:逢甲大學
系所名稱:國際貿易學系
學門:商業及管理學門
學類:貿易學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:52
中文關鍵詞:價值創波特五力分析模型Amazon.comOzon.ru個案研究
外文關鍵詞:value creationfive competitive forcesAmazon.comOzon.rucase study
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目前電子商務被視為一個有前途並在迅猛發展中的貿易手段。很多初創公司想開發這一個市場並爭取市場高份額。在這一個情況下,看起來領導公司經驗的研究有現實意義。本論文研究兩家B2C領導公司的個案。這兩家公司的名稱是Ozon.ru(俄羅斯)與Amazon.com(美國)。為了描述並分析兩家公司的生意環境,本論文作者利用波特五力分析模型。
Nowadays e-commerce is seen as a prospective and dynamically developing sales channel. Lots of new startups are eager to enter the market and get its own share in this market. In this case the study of the leaders experience seems to be timely. This work researches the cases of two B2C e-commerce giants, namely, Ozon.ru (Russia) and Amazon.com (USA). The five forces e-commerce industry analysis (M. Porter) is also done as a means to describe and analyze the environment for both online stores.
CHAPTER 1 INTRODUCTION 1
1.1 Background of the study 1
CHAPTER 2 LITERATURE REVIEW 5
CHAPTER 3 METHODOLOGY 9
3.1 Five competitive forces 9
3.2 Qualitative research. Case study 11
CHAPTER 4 INDUSTRY ANALYSIS 14
4.1 Russia 14
4.1.1 Internal rivalry 15
4.1.2 Threat of new entrants 17
4.1.3 Bargaining power of Russian end users 18
4.1.4 Bargaining power of suppliers 19
4.1.5 Threat of substitute products 20
4.2 USA 22
4.2.1 Internal rivalry 22
4.2.2 Threat of new entrants 22
4.2.3 Bargaining power of the US end users 23
4.2.4 Bargaining power of suppliers 25
4.2.5 Threat of substitute products 25
CHAPTER 5 OZON AND AMAZON: THE WAY TO THE LEADERSHIP 27
5.1 Ozon.ru 27
5.2 Amazon.com 33
Chapter 6 CONCLUSION 39
REFERENCES 41
INTERNET RESOURCES 45
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