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研究生(外文):Ariuna Munkueva
論文名稱(外文):Comparison of B2B e-markets capabilities in Russia and China
指導教授(外文):Kun-Huang Huarng
口試委員(外文):Zhi-Wen WuWen-Xiang Lai
外文關鍵詞:B2B e-markete-qualityAlibaba.comB2B-Center
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近年來B2B形式的電子商務增長速度證明B2B的發展 到達新的世代。電子商務促進了企業之間合作效 率,以及利用網站的架設增加整體關聯度。本次研 究的目的是探討兩家電子商務公司-Alibaba.com和 B2B-Center所提供的電子服務品質。這兩家電子商 務公司所提供的服務大體上可分為五個層面:易用 性、客制化、響應性、安全性及訊息的品質。其 中,研究後發現這些網站,功能及性質都大同小 異,但差異最大則是為安全性這領域上,造成此差 異為公司的不同的商業政策及管理方式。
Growth rate of B2B e-commerce implementation proves the fact that currently B2B interactions are reaching a new level of development. Mission of B2B e-markets is to facilitate efficiency of cooperation between business entities, and the way how this mission is realized highly correlates with quality of B2B web-site. The aim of this research is to evaluate the participants’ experience of being involved in B2B e-commerce process and how they estimate the quality of provided e-service by Alibaba.com and B2B-Center. For this purpose 5 dimension framework has been developed: ease of use, customization, responsiveness, security, and information quality. In-depth interview with the target B2B platforms was conducted. Research has revealed differences in these web-sites capabilities, mainly in security sphere, caused by different business policies and regulatory environment.
1.1. Research background 1
1.2. Alibaba.com. Functionality and future prospects. 4
1.3. B2B-Center 8
2.1. General overview of e-service quality 11
2.2. E-service quality dimensions 12
2.3. B2B e-market capabilities 13
3.1. Qualitative research 16
3.2. In-depth interview. 16
3.3. Respondents 19
4.1. E-service quality 21
4.1.1. Ease of use 23
4.1.2. E-customization 23
4.1.3. Security 24
4.1.4. Responsiveness 25
4.1.5. Information quality 26
4.2. Alibaba.com 26
4.2.1. Ease of use 26
4.2.2. E-customization 27
4.2.3. Security 29
4.2.4. Responsiveness 30
4.2.5. Information quality 31
4.3. B2B-Center 32
4.3.1. Ease of use 32
4.3.2. Customization 32
4.3.3. Security 33
4.3.4. Responsiveness 34
4.3.5. Information quality 35
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