本研究目的在於探討身心障礙者對旅館網站功能、信任與行為意向之關聯性研究，以問卷調查法的方式進行研究並採用便利抽樣法，以過去三年內有住宿於國內旅館經驗之身心障礙人士、短暫行動不便者及陪伴者為受測對象。共計發放140份問卷，有效問卷為127份，問卷回收率為91%。分析工具主要透過SPSS 統計軟體進行描述性統計分析、變異數分析、相關分析及迴歸分析，另外也使用Kano 二為品質模式，將旅館網站功能加以分類，計算且定義出品質改善指標以供業者做參考。研究結果顯示旅館網站功能與行為意向有顯著的正向影響；旅館網站功能與網站信任有顯著的正向影響；網站信任與行為意向有顯著的正向影響；而旅館網站功能與行為意向間會透過網站信任產生部分中介效果。期望透過上述分析結果能提供學術界以及產業界做為旅館網站規劃經營策略時的參考。

This research aims to explore the relationship among hotel website function、website trust and behavioral intention from the disabilities. The questionnaire survey method was used to collect data through convenience sampling from the Disabilities who had lived in the hotels in 2012-2014. A total of 140 questionnaires were sent, and 127 were retrieved, with a response rate of 91%. The correlation analysis and regression analysis with SPSS was used to test the hypotheses of the study. The results indicated that hotel website function and behavioral intention exerted significant positive effects；hotel website function and website trust exerted significant positive effect；website trust and behavioral intention exerted significant positive effects. As to the moderating effects, the results found that website trust could moderate the relationships between hotel website function and behavioral intention .We expect the results of this study makes a valuable of theoretical and practical contributions to hotel website Taiwan.

第一章 緒論
第一節 研究背景與動機
第二節 研究目的
第三節 研究範圍與對象
第四節 名詞解釋
第五節 研究流程
第二章 文獻探討
第一節 無障礙空間
一、身心障礙分類及人口數
二、無障礙環境
三、政府對無障礙客房之相關法規
四、無障礙客房
第二節 旅館網站功能
一、 網站功能相關文獻
二、旅館網站功能
第三節 網站信任
一、信任之定義
二、網站信任之相關研究
第四節 行為意向
一、行為意向之定義
二、行為意向之構面
第五節 Kano二維品質模式
一、Kano二維品質模式介紹
二、Kano二維品質模式歸類
第六節 各構面關係及假設
一、旅館網站功能與行為意向之關聯性探討
二、旅館網站功能與網站信任之關聯性探討
三、網站信任與行為意向之關聯性探討
四、網站信任對旅館網站功能與行為意向之中介效果
第三章 研究方法
第一節 研究架構與假設
第二節 研究對象與抽樣方法
一、研究對象
二、抽樣方法
三、前測
第三節 變數操作性定義與衡量
一、旅館網站功能
二、網站信任
三、行為意向
第四節 資料分析方法
一、信度分析
二、描述性統計分析
三、單因子變異數分析
四、相關分析
五、迴歸分析
六、Kano二維品質模式分析
第五節 前測結果
一、樣本描述分析
二、信度分析
第四章 分析結果
第一節 樣本描述性統計分析
第二節 各構面描述性統計分析
第三節 變異數(ANOVA)分析
第四節 各構面相關分析
第五節 各構面迴歸分析
第六節 中介效果分析
第七節 Kano 二維品質模式分析
第五章 結論與建議
第一節 研究結論
第二節 研究建議
第三節 研究限制與後續研究建議
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附錄一 正式問卷

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