臺灣博碩士論文加值系統

眼視光服務人員長久以來鮮少學者探究其相關採用線上服務意圖與認知。本研究為深入瞭解與觀察眼視光服務人員於採用線上服務系統來進行其平常之管理活動的情形，而提出一個創新性的結合科技接受模式與期望確認理論並加入資訊服務系統中熱門的且最新的熟悉性主題，而推導出本研究之研究理論模式與研究架構以用來分析眼視光服務人員的內在持續使用線上服務系統的意圖與認知。本研究為求有效驗證所提出之理論模式是否適用於眼視光產業服務人員，而採用問卷調查方式來蒐集受訪者的使用意圖與傾向。過程中，總共回收了265份問卷，其中有效問卷為251份。本研究接著運用結構方程模式軟體對所回收之問卷進行後續之分析。
統計分析結果顯示，除了認知易用性與認知有用性等二因素，對眼視光線上服務系統之持續使用意圖呈現不顯著之影響之外，其餘因素包括熟悉性與滿意度均對持續使用意圖呈現正向且顯著的影響。而認知易用性、認知有用性與期望確認則對滿意度有著正向且顯著之影響，期望確認也對熟悉性呈現正向且顯著的影響。這代表眼視光服務人員於持續使用線上服務系統時，將關心系統是否具有熟悉性和是否令人滿意的特性而影響未來是否持續使用的認知。同時，也呼應本研究所提出的研究假設，本研究之實證結果將可提供眼視光服務產業的管理者來改善與設計更能鼓勵眼視光服務人員繼續使用線上服務系統的意願，以達成提高工作效率與減少工作時間和降低營業成本的目標。另一方面，也提供未來研究資訊系統使用意圖領域的學者，於推論研究模式時的參考，以延伸本研究的學術研究成果，而讓不同的產業都能廣泛應用，以提升產業的營運績效。

In recent years, hardly study focus on cognitive and intention of optometric employees conducts related online services. This study aims to depth investigate optometric employees intending to continuance applied online services system for completed everyday work which integrated technology acceptance model, expectation confirmation theory and familiarly (most newly factor of information system domain) to proposal novel theoretical model for examine optometric employees’ cognitive and intention.
In order to archived effectively valid proposed model that used questionnaires survey to verify and clarify research purposes. Totally, acquire 251 valid responses aside from distributed to 265 participants in Taiwanese optometric industry. Furthermore, structure equation modeling analysis was used to assess the statistical analysis in questionnaire survey data. The analytical results revealed that familiarity and satisfaction have a positive relationship to continuance intention conduct in online service system. Moreover, perceived of easefulness, perceived of usefulness and confirmation have a positive relation to satisfaction. Also, confirmation have a positive relation to familiarity. From these points, on behalf of optometric employees concern about familiarity and satisfaction should be play an important role in intent to continuance to conduct online service system.
The empirical results supported to theoretical model proposed and could be applied to academic and industrial supervisors. Further study may extensively this study finding to broadly design and planning related studying factors for understanding different industry personnel cognitive and intention in online service system aspect.

摘 要....I
Abstract.........II
誌 謝....III
目 錄....IV
表 目 錄..........VII
圖 目 錄..........IX
第一章 緒論.......1
第一節 研究背景...1
第二節 研究動機與研究目的...3
第三節 研究範圍與對象.......4
第四節 研究流程....5
第二章 文獻探討....7
第一節 線上服務系統之運用...7
第二節 期望確認理論.........9
第三節 科技接受模式........11
第四節 熟悉性..............15
第三章 研究方法............17
第一節 研究架構............17
第二節 研究假設............18
一、滿意度、認知易用性、認知有用性、熟悉性與持續使用意圖之關聯........18
二、認知易用性、認知有用性、確認程度與滿意度之關聯..........20
三、確認程度與熟悉性之關聯......21
第三節 研究變數之操作性定義與衡量....23
一、持續使用意圖......23
二、認知易用性........24
三、認知有用性........25
四、滿意度...26
五、熟悉性...26
六、期望確認..27
第四節 研究設計....28
第五節 研究對象與問卷蒐集...29
第六節 資料分析方法....30
一、描述性統計 (descriptive statistics analysis)........30
二、因素分析 (factor analysis)........ 30
三、變異數分析 (analysis of variance; ANOVA)....31
四、信度分析 ( reliability analysis)...32
五、結構方程模式 (structural equation modeling; SEM)....32
第四章 資料分析結果與討論... 35
第一節 研究樣本與變項之描述性分析....35
第二節 探索性因素分析與信度分析......36
一、持續使用意圖......38
二、認知易用性........39
三、認知有用性........40
四、滿意度...........41
五、熟悉性...........41
六、期望確認..........42
第三節 驗證性因素分析 (confirmatory factor analysis; CFA).....43
第四節 各量表之信度與效度分析........49
第五節 變異數分析...........51
第六節 LISREL結構方程模式分析.......55
第五章 結論與建議.......... 60
第一節 實證結果與討論.......60
第二節 理論意涵與實務意涵...62
一、理論意涵...62
二、實務意涵...62
第三節 研究限制.....64
第四節 後續研究建議.........65
參考文獻..........66
一、中文文獻..........66
二、英文文獻.........66
附錄 研究問卷..... 1

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