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研究生(外文):Le Thanh Tang
論文名稱(外文):A Study of Enhancing the Competition Advantages for the Lottery Company Using Five-force Model and SWOT Analysis
指導教授: Ching-sung Lai, Ho Sy Tan
指導教授(外文):Ching-Sung LaiHo Sy Tan
口試委員(外文):Ho Sy TanJyh-Bin SuenChing-Sung Lai
口試日期:2014-01-24
學位類別:碩士
校院名稱:義守大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:57
外文關鍵詞:Competition advantagesSWOT analysisFive-Force model
相關次數:
  • 被引用被引用:0
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During the study process in Vinh Long Lottery One-member Limited Liability Company, I found that the business results which the company had achieved were unlike its expectation and incommensurate with its scale and potential. The reason was not just because of the products quality, but it derived from the poor strategic management operation by the company. From that point, along with the combination of knowledge accumulated from the learning and going deeply into study of the company’s operations, I have chosen the theme: "A Study of Enhancing the Competition Advantages for the Lottery Company Using Five-Force Model and SWOT Analysis”. With this study project, I hope to apply the strength of competitive strategies to the unit where I am working in particular and to the enterprises of Vietnam in general so as to obtain the achievements as well as adapt to the integration of Vietnam’s economy into the world’s.
Content includes the preface and five chapters:
Preamble presentation purposes and reasons for selecting topics, objectives and scope of the research topic, the expected result that the subject will be achieved.
Chapter 1: Introduction
This chapter introduces an overview of the subject and the lottery company, history, business objectives, organizational structure, production systems, marketing systems.
Chapter 2: Literature Review
This chapter presents the basic concepts of competition, type of competition, competitive strategy with 5 forces model and SWOT analysis of Michael E. Porter and tools in order to develop competitive strategies.
Chapter 3: Methodology
This chapter presents the research methodology, interviews with industry experts, research subjects, research sites, the strategy of Michael E. Porter, model 5 forces analysis, SWOT matrix building, matrix environment elements inside (IFE), the matrix of environmental externalities (EFE).
Chapter 4: Analysis of Results
This chapter presents an overview of the market's lottery business, the industry environment analysis 5 forces model of Michael E. Porter, SWOT analysis of the company's matrix, evaluating the effectiveness of strategies to achieve, the proposed solution complete business strategy of the company until 2018.
Chapter 5: Conclusions and Recommendations
In this chapter, the topic has summarized the issues that companies need to implement the completion strategy in order to achieve the mission and vision of the company, the solution, proposing practical and effective help business companies achieve desired results.
Acknowledgements i
Abstract ii
Table of Contents iv
List of Tables viii
List of Figures ix
List of Abbreviations x
Chapter 1 INTRODUCTION 1
1.1 An Overview To The Topic 1
1.2 Introduction To Vinh Long Lottery Company 2
1.2.1 Background and development of Vinh Long Lottery Company 2
1.2.2 Business objectives 3
1.2.3 Organization Structure 3
1.3 Product Systems 5
1.4 The Lottery Market System 6
1.5 Research Objectives 7
1.6 Structure Research 7
Chapter 2 LITERATURE REVIEW 8
2.1 Research Document 8
2.1.1 Concepts and definition of competition 8
2.1.2 Economic competitions between enterprises 9
2.1.3 The type of competition 10
2.2 Environmental Analysis Of Branch With Five Forces Model Of Michael Porter 13
2.3 S.W.O.T. Analysis 15
2.3.1 Definition 15
2.3.2 SWOT Analysis in strategic level of enterprises 16
2.4 Benefits Of Competitive Strategic Management 17
Chapter 3 METHODOLOGY 19
3.1 Subjects And Limitations Of Study 19
3.1.1 Subjects of study 19
3.1.2 Limitations of study 19
3.2 Research Methods 19
3.2.1 Direct interview method. 19
3.2.2 Method Interviewing expert. 20
3.2.2.1 Respondents as leadership and manager. 20
3.2.2.2 Respondents as business department. 20
3.2.2.3 Respondents as organization and administration department. 20
3.2.2.4 Criteria of classification and evaluation about internal factors environment matrix and external factors environment. 21
3.2.2.5 Set up internal factors environment matrix. 22
3.2.2.6 Set up external factors environment matrix. 22
3.2.3 Method comparing typical research 22
3.2.4 Method of data collection 23
3.2.5 The method of data analysis 23
3.3 Sector Analysis With Michael E. Porter’s 5 Force Model 23
3.4 Set Up S.W.O.T Matrix 23
3.5 Research Diagram 24
Chapter 4 ANALYSIS OF RESULTS 25
4.1 overview Of Business Market Of Southern Lottery Market 25
4.1.1 The current business situation of Lottery Company 25
4.1.2 Business situation of companies in the south 27
4.2 Analysis Of Industry Environment With 5 Competitive Forces Model Of Michael E. Porter 28
4.2.1 The achievements of the company after the strategy implementation 29
4.2.2 The limitations of the company after the strategy implementation 29
4.3 S.W.O.T. Analysis Of Company 30
4.3.1 The achievements of the company after the strategy implementation 31
4.3.2 The limitations of the company after the strategy implementation 32
4.4 Evaluation Of The Company’s Current Business Strategy 32
4.4.1 The linkage between the mission and strategy implementation 32
4.4.2 The effectiveness of strategies in relation to the internal and external environment of the company 32
4.4.3 Perform to interview with expets in the industry. 33
4.4.3.1 Respondents as leadership and manager. 33
4.4.3.2 Respondents as business department. 34
4.4.3.3 Respondents as organization and administration department . 35
4.4.3.4 Criteria of classification and evaluation 36
4.4.3.5 Set up internal factors environment matrix. 36
4.4.3.6 Set up external factors environment matrix. 37
4.5 Suggestions For Solutions To Improve Business Strategy Of The Company Until 2018 38
4.5.1 Proposal of mission and vision of the company 38
4.5.1.1 Mission 38
4.5.1.2 Vision 38
4.5.2 Proposal of solutions to implement strategies 38
4.5.2.1 Marketing solutions 38
4.5.2.2 Product solutions 39
4.5.2.3 Price solutions 39
4.5.2.4 HR solutions 39
4.5.2.5 Information system solutions 39
Chapter 5 CONCLUSIONS AND RECOMMENDATIONS 41
5.1 Conclusions. 41
5.2 Recommendations. 42
References 45
List of Tables
Table 1: Model of SWOT Matrix ............................................................................................. 17
Table 2: The sampling numbers of the investigation ............................................................... 19
Table 3: Respondent 1 .............................................................................................................. 20
Table 4: Respondent 2 .............................................................................................................. 20
Table 5: Respondent 3 .............................................................................................................. 21
Table 6: Internal factors environment matrix (IFE) ................................................................. 22
Table 7: External factors environment matrix(EFE) ................................................................ 22
Table 8: Result of business activity of company from 2010 – 2012 ........................................ 26
Table 9: Comparison table of business activity result from 2010 – 2012 ................................ 26
Table 10: Business result of lottery companies in region in the first 9 months of beginning of
year 2013 .................................................................................................................................. 27
Table 11: SWOT Matrix of company ...................................................................................... 30
Table 12: Respondent 1 ............................................................................................................ 33
Table 13: Respondent 2 ............................................................................................................ 34
Table 14: Respondent 3 ............................................................................................................ 35
Table 15: Internal factors environment matrix (IFE) ............................................................... 36
Table 16: External factors environment matrix (EFE) ............................................................. 37
List of Figures
Figure 1: Vinh Long Lottery Co., Ltd ........................................................................................ 2
Figure 2: Chart organizational of the Company ......................................................................... 5
Figure 3: Products of company. ................................................................................................. 6
Figure 4: Factors that affect competition ................................................................................. 10
Figure 5: Distribution network system ..................................................................................... 12
Figure 6: Model of Five Force Analysis .................................................................................. 14
Figure 7: Research Framework ................................................................................................ 24
[1]Bui, Van Danh, 2011 Strategic management.
[2]Kotler, P, 2001. Marketing Management, Statistical Publishing House.
[3]The documents, company data and regional councils provide lottery.
[4]Porter, M.E, 1980. Competitive Strategy.
[5]Nguyen, Van Đang, 2012. Corporate Governance in the process of economic globalization, Labour Publishing House.
[6]Tran, Kim Dung, 2009. Human Resource Management, Statistics Publishing House
[7]Nguyen Thi Lien Diep,2006. Strategy and Policy Business.
[8]Paul A.Samuelson and William D.Nordhaus of The economics book (12th edition)
[9]Decision No. 185/2003/ dated 11.13.2003 of the Ministry of Finance issued regulations ticket agent Lottery.
[10]Circular No.: 65/2007/TT the Ministry of Finance dated 18/06/2007 "detailed guidance on Decree No. 30/2007 dated 01/3/2007 of the Government Lottery business"
[11]Circular No. 19/09/2007 dated 112/TT- of the Ministry of Finance guiding the financial management of the Company Lottery.
[12]Circular No.: 131/2009/TT- the Ministry of Finance dated 29/06/2009 on "Amending and supplementing a number of provisions in Circular No. 65/2007/TT- dated 18/06/2007 and Circular No. 19/09/2007 dated 112/2007/TT- the Ministry of Finance ".
[13]http://www.vnexpress.net
[14]http://www.chienluoccanhtranh.vn
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