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研究生:陶文榮
研究生(外文):Dao Van Vinh
論文名稱:應用隱喻抽取技術深探越南生之台灣留學經驗
論文名稱(外文):Applying Zaltman Metaphor Elicitation Technique to Explore Vietnamese Students’ Studying Abroad Experience in Taiwan
指導教授:林鴻銘 博士
指導教授(外文):Lin, Hung-Ming
口試委員:高登第吳佩勳
口試日期:2014-06-17
學位類別:碩士
校院名稱:明新科技大學
系所名稱:管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:82
中文關鍵詞:隱喻抽取技術越南籍學生留學經驗
外文關鍵詞:Zaltman Metaphor Elicitation TechniqueVietnamese studentstudying abroad experience
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留學成為高等教育重要的一環,近年來世界經濟快速成長,各國之間的關係日益密切,由於台灣為越南最大的外資國,因此人力資源需求及培育人才為首要條件,過去的研究指出,全球化教育知識形態改變,致力於推動個人出國開拓視野,體會新知識,探討外國文化交流及提升個人未來的職場競爭力等因素。雖然每個人的動機及需求不同,但大部分都想自我充實與自我實現夢想,身為在台灣留學高等教育的一份子,本研究深探越南學生在台灣留學經驗為主題。
本研究採用質性研究法,以便利抽樣的方式來挑選受訪對象,共有十二名在台灣就讀明新科技大學的越南籍學生, 且已有一學年以上的留學經驗,其資料所得以隱喻抽取技術(ZMET)進行探索; 研究結果發現, 教育品質、生活品質、 服務品質、 文化特色與高科技是越南籍學生在台灣留學的研習體驗最重要的價值因素, 在這些多重價值背後的終極價值是國家形象。

Studying aboard is an important part in higher education. In recent years, the rapid growth of the global economy closely increases the cooperation between countries. Taiwan has become Vietnam's largest investment country, hence the requirement of large numbers of human resources and the need of nurturing talents are both important for Vietnam. Moreover, the previous studies have indicated that our education has changed due to the globalization. By encouraging people to study abroad, it can broaden their horizon, obtain new knowledge, learn diversity of cultures, and enhance their competitiveness in the future job market and other factors. Although people’s motivation and need are different, almost all of them eager to achieve self-fulfillment and self-realization. Therefore, the main subject in this study focuses on exploring Vietnamese students’ studying experiences in Taiwan.
This study used qualitative research method. In order to facilitate sample analysis, there were twelve Vietnamese students who studying in Ming Hsin University of Science and Technology in Taiwan with more than one academic year studying abroad experience. The data was collected and analized by Zaltman metaphor elicitation technique. The final result of this study indicated that Vietnames students value the quality of education, life and service, high-tech feature and culture beyond all the other factors. All these key factors can be generated from a national image.

中文摘要 i
英文摘要 ii
誌謝 iii
目錄 iv
表目錄 vii
圖目錄 viii
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究問題 4
1.3 研究流程 4
第二章 文獻探討 6
2.1 留學經驗 6
2.1.1 越南國家鼓勵留學之具體政策 6
2.1.2留學經驗 9
2.2 ZMET(隱喻抽取技術) 11
2.2.1 什麽是ZMET 11
2.2.2 ZMET之來源 11
2.2.3 ZMET跟傳統方法不同 12
2.2.4 ZMET之假設 12
2.2.5 ZMET之研究應用 14
第三章 研究方法 17
3.1 研究架構 17
3.2 研究設計 18
3.3 操作步驟 18
第四章 研究結果 21
4.1 受訪者基本資料 21
4.2 訪談結果 23
4.2.1 受訪者之訪談內容 23
4.2.2 受訪者之全體共識地圖建構與分析 40
第五章 結論與建議 46
5.1 研究結論 46
5.1.1 越南學生在台灣留學的研修期間之留學經驗 46
5.1.2 越南學生在台灣留學之留學經驗所知的任何文化差異 48
5.1.3 越南學生在台灣留學之不同的背景變項是否在留學經驗上有所差異 49
5.2 管理意涵 49
5.2.1 對台灣教育政策之意涵 49
5.2.2 對台灣大學招生之意涵 50
5.2.3 對越南籍學生未來來台灣留學之意涵 50
5.3 研究限制 51
參考文獻 52
一、 中文部分 52
二、 英文部分 53
附錄一 訪談問題 57
附錄二 受訪者全體構念 60
附錄三 受訪者全體共同構念 67
附錄四 共同構念縮減為主要構念 70

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翁慧敏(2004)。應用隱喻誘引技術探討消費者心中理想的品牌形象:以即飲咖啡
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陳大義,阮光泰,et al (2011)。越南學生留學台灣因素探討。龍華科技大學,台灣桃園縣。
黃慧新,黃志文&歐陽良裕(2008)。應用隱喻誘引法探討健身休閒俱樂部對消費者休閒意義與形象之建構。臺灣觀光學報,第五期,01-16。
溫智超(2011)。深素台南志工對城鄉生態圖像視覺隱喻抽取技術之應用。國立台南大學,台灣台南市。
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網址部分
Kenhtuyensinh (2012):
http://kenhtuyensinh.vn/co-gan-100000-du-hoc-sinh-viet-nam-dang-hoc-tap-tai-nuoc-ngoai
蘋果日報 (2012): http://www.appledaily.com.tw/appledaily/article/headline/20120322/34106679/
Thanh Lam (2013):
http://www.nhandan.com.vn/hangthang/khoahoc-giaoduc/item/21474102-90-du-hoc-sinh-viet-nam-la-tu-tuc.html
越南統計總局 (2013): http://ngktonline.mofa.gov.vn/news?id=422
中華民國統計資訊網 (2014):
http://ebas1.ebas.gov.tw/pxweb/Dialog/varval.asp?ma=NA0101A1A&ti=%B0%EA%A5%C1%A9%D2%B1o%B2%CE%ADp%B1%60%A5%CE%B8%EA%AE%C6-%A6~&path=../PXfile/NationalIncome/&lang=9&strList=L
MBAlib: http://wiki.mbalib.com/zh-tw/%E5%BF%83%E6%99%BA%E6%A8%A1%E5%BC%8F
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