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研究生:黃昭明
研究生(外文):Huang, Jacob
論文名稱:45分鐘全男性體重管理與重量訓練體適能中心營運企劃
論文名稱(外文):45-Minute All Men Weight Management &; Strength Training Fitness House
指導教授:吳文傑吳文傑引用關係
指導教授(外文):Wu, Jack
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:102
語文別:英文
論文頁數:42
中文關鍵詞:體重管理重量訓練體適能中心營運企劃
外文關鍵詞:Weight ManagementStrength TrainingFitness House
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There is an opportunity in Taipei, Taiwan to open and operate an innovative successful fitness center strictly for men. The focus of the fitness center is the urban professional man who has a very active life and limited time to spend on fitness. We also focus on men who are looking for a fitness environment that is focused on their unique needs.
Jacob Huang, Teerasit Songtis and Eric Yang recognize this opportunity and have decided to go forward with their new company named 45-Minute All Men Weight Management &; Strength Training Fitness House. The company will penetrate the market in the business of health and fitness, personal training and nutritional counseling. Jacob Huang, Teerasit Songtis and Eric Yang also recognize the opportunities for offering state of the art training programs with modern equipment, the latest fitness information and nutritional supplements as well as a courteous and knowledgeable staff of certified trainers. 45-Minute All Men Weight Management &; Strength Training Fitness House will serve its areas of the fitness business working to make its operations more productive while at the same time controlling expenses.
45-Minute All Men Weight Management &; Strength Training Fitness House will be located in Taipei area. This area is upscale and affluent and has a number of fitness clubs, but none that serve men only. Currently, there are over 2 million residents living in Taipei City area.1 This business plan will show the components that make up and accomplish this exciting business venture. This business is based on two vital components:
1. Excellent management that has a mastery of choosing the right product and the right service at the right time with a mastery of knowing what its total market is and how to keep gaining a greater share of that market.
2. Providing an excellent product or service that is not only well accepted now but also whose acceptance and use will continue to grow at an accelerated rate into the future.
45-Minute All Men Weight Management &; Strength Training Fitness House will coordinate worker productivity with increasing market demand to ensure continued company growth and development. Its approach emphasizes the individual participation of every employee and member of this organization and the total process of building the company to acquire an ever-increasing market share. 45-Minute All Men Weight Management &; Strength Training Fitness House realizes that this is an ideal time to establish this business in this growing industry and move forward in a steady progression over the next few years.
Some of the highlights of its strategy are here briefly summarized:
• 45-Minute All Men Weight Management &; Strength Training Fitness House has talent and experience that is superior for the marketplace.
• Profitability is assured by its preparation of knowing what the market requirements are presently and what they are to be in the next several years.
• With its strategy and budget in place, sales are expected to multiply rapidly and the company expects to move in on the leaders in the industry.
1. Executive Summary 1
1.1. Executive Summary 1
1.2. Objectives 2
1.3. Mission Statement 2
1.4. Keys to Success &; Financial Highlights 3
2. Company 4
2.1. Company Overview 4
2.2. Company Ownership 4
2.3. Start-Up Summary 4
2.4. Locations and Facilities 4
3. Products and Services 5
3.1. Services 5
3.2. Competitors 6
3.3. Why 45 Minutes? 7
3.4. Profit-Sharing Program 7
4. Target Market 10
4.1. Market Overview 10
4.2. Market Needs 10
4.3. Industry Analysis 11
4.4. Market Growth 11
4.5. Key Customers 11
5. Strategy and Implementation 13
5.1. Marketing Plan 13
5.2. SWOT Analysis 15
5.3. Marketing Activities 16
5.4. Competitive Edge 16
5.5. Sales Plan 17
6. Management Summary 18
6.1. Organization Structure 18
6.2. Management Team 18
6.3. Management Team Gaps 20
6.4. Personnel Plan 20
7. Financial Plan 21
7.1. Revenue Forecast 21
7.2. Personnel Plan 22
7.3. Budget 22
7.4. Cash Flow Assumptions 23
7.5. Loans and Investments 23
8. Financial Statements 24
8.1. Profit and Loss Statement 24
8.2. Balance Sheet 26
8.3. Cash Flow Statement 27
Reference 29
Appendix 30
Revenue Forecast 30
Personnel Plan 31
Budget 31
Loans and Investments 33
Profit and Loss Statement 34
Balance Sheet 37
Cash Flow Statement 40
[1] “內政部統計年報” http://sowf.moi.gov.tw/stat/year/list.htm
[2] “The 10-20-45 Minute Workout” http://www.mensfitness.com/training/the-10-20-45-minute-workout
[3] “A 45-Minute Vigorous Exercise Bout Increases Metabolic Rate for 14 Hours – Research Review” http://www.bodyrecomposition.com/research-review/a-45-minute-vigorous-exercise-bout-increases-metabolic-rate-for-14-hours-research-review.html
[4] 運動概況調查 北市規律運動人口 逾107萬, http://www.ncbi.nlm.nih.gov/pubmed/21311363
[5] 5.A 45-minute vigorous exercise bout increases metabolic rate for 14 hours, US National Library of Medicine, National Institutes of Health http://www.ncbi.nlm.nih.gov/pubmed/21311363
[6] 台北市體育白皮書;台北市政府2002
[7] 行政院體育委員會官方網站http://www.ncpfs.gov.tw
[8] 教育部官方網站http://www.edu.tw
[9] 楊智荃、陳鴻雁。市民運動中心營運之風險管理。大專體育72期 2004
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