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研究生:林雨青
研究生(外文):Lin, Yu Ching
論文名稱:藝術經紀與導覽的商業模式研究
論文名稱(外文):Research on Business Model of Art Agent and Art Tour- Lifetistic as an Example
指導教授:何小台
指導教授(外文):Ho, Chestor
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:102
語文別:英文
論文頁數:58
中文關鍵詞:藝術經紀藝術導覽
外文關鍵詞:Art AgentArt Tour
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藝術經紀與導覽的商業模式研究
Research on business model of art agency and art tour originates from my passion for art. This passion intrigues me to construct a gateway to understanding the ongoing development of art in Taiwan. The origin of the idea is to design a business model for art services combining art agency and art tour after keen observation of the paradigm shift from manufacturing sectors to service- oriented sector and by diligent practice on innovative art services. Catering to the niche art market, this type of creative art service may not only create a new trend but also inspire more possibilities for art industries.

Keywords: Art agency, Art agency, Art tour, Culture industry, Evaluation of artwork, Featured tour

1. Introduction 1
1.1. Purpose of the Study 2
1.2. Definition 3
1.2.1. Definition of Art Agency 3
1.2.2. Definition of Art Tour 3
1.3. Limitation and Disclaimer 3
2. Theoretical Background 4
2.1. Overview of Taiwan Visual Art Market 5
2.2. Overview of Taiwan Featured Travel 6
2.3. 2013 Gallery Week Survey 8
3. Objective 13
4. Method 14
4.1. Art Agency Research 14
4.1.1. Art Exhibition-Theo Marmolejo 15
4.1.2. Art Participation- Guillaume Hebert 25
4.1.3. Art Dealing Research 26
4.2. Art Tour Research 28
4.2.1 Art Tour Via Travel Agency 34
4.3 Combination of Art Agency and Art Tour 39
5. Specialized Market for Creative Art Service in Taiwan 40
5.1. Content &; Form 41
5.2. Channel &; Media 42
6. Possible Entrepreneur Opportunity 44
6.1. Creative Art Agency and Art Tour-Lifetistic Illustration 45
6.2. Marketing Strategy for Art Agency and Art Tour 46
6.3. Financial Returns of the Art Agency and Art Tour 47
6.3.1. Specific Financial Data for the Art Agency 47
6.3.2. Specific Financial Data for the Art Tour 47
6.4. Critic and Suggestion from Experts 49
6.4.1. Critic from Kaohsiung Fine Art Museum President, Mr.Hsieh 49
6.4.2. Critic from Lion Travel Vice President, Mr. Chen 49
6.4.3. Critic from Artist, Mr.Chen Chun-Hao 49
7. Updated Travel Plan for Art Agency and Art Tour 50
8. Conclusion 57
Reference 58

1. Chipp, Herschel B. 現代藝術理論.
2. Danto, Arthur. 1964. “The Artworld.” American Philosophical Association 61(19): 571–84.
3. Derek, Robbins. 2010. Bourdieu and Culture. Sage.
4. Peter Adey. 2009. Mobility (Key Ideas in Geography). 1st ed. Routledge.
5. Rick Battistoni . 2002. Civic Engagement Across the Curriculum . Campus Compact.http://www.apa.org/education/undergrad/civic-engagement.aspx.
6. Weitz, Morris. 1964. “The Role of Theory in Aesthetics.” In Philosophy of the arts,.
7. Hertog &; Bilderbeek, 1999
8. 殷曼楟. 2009. “藝術界”理論建構及其現代意義. 社會科學文獻出版社.
9. 2013 Gallery week official website: http://www.galleryweek.tw/
10. 藝術慣例與藝術圈:喬治‧迪基 http://chianweilee.blogspot.tw/2010/11/blog-post.html
11. 台北市立美術館 Taipei Fine Arts Museum http://www.tfam.museum/
12. 台北當代藝術館Museum of Contemporary Art www.mocataipei.org.tw/
13. 影響力藝術中心 X power gallery http://www.xpgallery.com.tw/
14. 新畫廊 Nou gallery http://blog.sina.com.tw/leisureart/
15. 非池中藝術網 Art Emperor http://artemperor.tw/
16. 2.2010台北藝術博覽會 2010 Taipei Art Expohttp://www.artsdealer.net/

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