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研究生:熊偉廷
研究生(外文):Hsiung, Rick
論文名稱:創業計畫 – F@miGo!
論文名稱(外文):Business Plan – F@miGo!
指導教授:何小台
指導教授(外文):Ho, Chester
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:102
語文別:英文
論文頁數:31
中文關鍵詞:創業計畫
外文關鍵詞:BusinessPlan
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創業計畫 – F@miGo!
We would like to provide parents easy ways to find and arrange suitable leisure time activities to share both recreational and memorable experiences with their children. This would be implemented through a web based platform of which the content is concentrated on family activities, parents could easily gain information and arrange leisure time activities.
The business is aimed to solve the issue of “where to go on leisure times” for parents after exhausting works and pressures. The platform enables the parents to easily gain and arrange their preferable leisure time activities and events with the least expense of time. In other hands, the platform also provide those organizations, firms and industry which regard families with children as targeted customers the most efficient channel to attract customers and hence increase the revenue and development of their business. This business model could help the parents find out how easy it would be to offer their children both educational and recreational experiences and to comprehend and control the budget of it. It is not only a profitable business but also wealthy to the society, for that we believe solving this critical issue would help increase the willing of people to birth children and hence increase the birth rate of the nation.

1. Market Survey 1
1.1. Where do Children Go on the Weekend? 1
1.2. For Parents: Where to Take Children to on the Weekend? 4
2. Business Model 9
2.1. Vision &; Mission 9
2.2. The Model 9
2.3. Register, Retrieve Information and Arrangement 11
2.4. Attending Activities and Giving Feedbacks 15
2.5. Promotion Service and Content Management 16
2.6. Evaluation Service and Analyzed Data Sharing 18
3. Organization 20
3.1. General Manager 20
3.2. IT Function 20
3.3. Counterparts Mgt. Function 20
3.4. Financial Function 21
4. Roadmap 22
4.1. Year 0 22
4.2. Year 1 23
4.3. Year 2 24
5. Financial 25
5.1. Income 25
5.2. Expense 26
5.3. Income Statement 27
5.4. Balance Sheet 28
6. Conclusion 29
Reference 30

2010台灣親子休閒育樂狀況調查記者會http://www.children.org.tw/news/advocacy_detail/311

2010年台灣親子休閒育樂狀況調查報告
http://www.children.org.tw/research/detail/70/225

2014年台灣兒童家庭幸福感調查
http://www.children.org.tw/news/advocacy_detail/1183

高雄市兒童及少年生活狀況與需求調查 – 高雄市政府社會局委託邱汝娜副教授

故事屋 Kid’s Story House
http://www.kidstoryhouse.com.tw/index-tpe.php

13大「雲端檔案儲存服務」價格容量大車拼,看看誰「俗又大碗」!
http://blog.soft.idv.tw/?p=1308

Money Link富聯網廣告價位表
http://www.money-link.com.tw/ad/ad.html

Yahoo!奇摩網路行銷
https://marketing.tw.campaign.yahoo.net/emarketing/contentF4.php?main=A04&;sub=B01&;tri

鼎新雲端工作家 – 小老闆不可錯過的入口網站廣告費用(一)
http://cloudworker.digiwin.biz/index.php?item=2&;detail=157

Citytalk城市通
http://www.citytalk.tw/

台北市政府文化局 – 文化快遞
http://express.culture.gov.tw/events_list.aspx?Events_Class_ID=7&;

台北看藝術 – 親子活動
http://www.taipeiartplus.org/ArtInfo/ArtInfo.aspx?NewsType=H

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