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研究生:楊詠淨
研究生(外文):Yang, Yeong Jing
論文名稱:採用B2B電子商務平台速度與出口績效之關係 --- 以公司內外部因素作為干擾變數
論文名稱(外文):The Effects of Speed of B2B E-Markets Adoption on Firm Performance: Internal and External Factors as Moderator
指導教授:簡睿哲簡睿哲引用關係
指導教授(外文):Jean, Ruey Jer
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營與貿易研究所
學門:商業及管理學門
學類:貿易學類
論文種類:學術論文
畢業學年度:102
語文別:中文
論文頁數:56
中文關鍵詞:B2B電子商務平台採用速度干擾變數
外文關鍵詞:B2B electronic commerceadoption speedmoderator
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近年來電子商務發展快速,除了使用電子商務平台的企業迅速增加,電子商務也正快速改變整體商業環境。電子商務之所以如此受到重視,和其能帶來的眾多好處有關:降低交易成本、提昇效率以及強化原先的交易規模等等。如今,電子商務的使用已成為不可擋的趨勢,因此,與電子商務相關的議題,對企業所帶來的影響可說是非常重要且值得探討的主題。
由於過去鮮少有研究以先進者優勢的理論觀點,切入探討採用B2B電子商務速度所帶來的效益,以及鮮少有研究探討其中是否有其他變數可能會增加或削弱兩者間的關係。因此本研究旨在探討採用B2B電子商務平台速度與出口績效之關係,並且佐以公司內部以及外部因素作為干擾變數。
本文共蒐集151家中小企業作為研究對象,並以階層迴歸作為分析方法,進一步釐清採用B2B電子商務平台速度對出口績效之關連性,並且將經營管理能力、海外地區多樣性、制度缺失以及法律制度四因素做為干擾變數,研究這四個因素是否會強化採用B2B電子商務平台速度對出口績效之效果,補充過去文獻鮮少探討之觀點。
研究結果顯示,當一企業成立後,較快採用B2B電子商務平台的企業,會對出口績效有正向的影響。而在其他公司內部及外部環境的干擾之下,也發現經營管理能力、海外地區多樣性以及法律制度此三個干擾因素,都會加強較快採用B2B電子商務平台會對出口績效有提昇的影響,僅有制度缺失會強化較快採用B2B電子商務平台會對出口績效有降低的影響。冀望本研究之結果能為企業決策者在考慮是否要採用電子商務時,提供一些參考與建議。

Commercial surrounding has been changing rapidly for past few years due to development of electronic commerce and many companies start to deploy e-commerce extensively in their enterprise value chains. The reason why e-commerce plays such an important role between companies is that it not only can manage inventory using electronic links to suppliers, to strengthen online integration with distributors and business partners, but also can design and customize products and services, and make transaction more effectively.

In this paper, I study the effects of speed of B2B E-Markets adoption on firm performance and add four factors as moderator. To examine my hypotheses, I collected data from 151 firms on a famous B2B e-market website and use blockwise hierarchical approach (McGrath 2001) to analyze. Factors that may have impacts on direct effect was classified into two categories- (1) internal; (2) external. To be more detail, managerial competence is included in internal factor; geographical diversity, institutional voids and legal institution are included in external factors.

Final analyses showed that there was a direct benefit of early B2B E-Markets adoption on firm performance. Also, the results suggest that the higher the managerial competence, geographical diversity and legal institution are, the better firm performance will be if firms adopt e-commerce rapidly. However, with higher institutional voids, early B2B E-Markets adoption will have no benefit on firm performance.

第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 2
第三節 研究範圍與對象 3
第貳章 文獻回顧 5
第一節 資源基礎理論 5
第二節 交易成本理論 8
第三節 先進者優勢 11
第四節 電子商務 15
第五節 出口績效 18
第參章 研究架構與假設 21
第一節 研究架構 21
第二節 假設推論 22
第肆章 研究方法 28
第一節 資料蒐集 28
第二節 資料分析方法 30
第三節 研究變數與操作性定義 30
第伍章 資料分析與結果 28
第一節 資料分析 37
第二節 推論假設分析結果 41
第陸章 結論與建議 43
第一節 研究結果 43
第二節 理論意涵與實務意涵 46
第三節 研究限制與未來研究建議 47
參考文獻 49
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