臺灣博碩士論文加值系統

畜產農牧業為民生基本需求，而飼料製造業更是推動畜產養殖業發展的重要產業，飼料製造業雖然為農業生產中一環，但其工業化程度遠高於其他農業生產，也是農業中資本化及企業化較高的行業。
飼料製造業者導入品質管理系統，將可透過系統化管理及自主性要求，提升其產品安全性及品質並建立企業品牌形象，藉此與競爭者做差異化的區別，取得市場銷售的優勢，企業為實施品質管理系統，需提供充份的資源，包含資金、人力、高層投入及教育訓練等，方能確保品質管理系統良好運作。
本研究以台灣飼料製造業為研究對象，探討在導入品質管理系統和食品安全管理系統與客戶對於企業形象認知的影響。本研究發現在食物供應鏈中產品安全性的考量大於產品品質的考量，因為近來消費者意識抬頭，當有食品安全議題發生時，將會直接衝擊到企業形象。
在傳統的飼料製造業中，僅較大型企業有在推動QMS及FSMS，故大部份的廠商及客戶均對於管理系統了解並不深入，也因此造成管理系統的要求和產品觀感無法達有效的相關連結，但普遍上客戶認為在供應商取得驗證時，企業形象較佳，也就是說在飼料製造業而言，管理系統驗證對於客戶的企業形象認知，為一個隱性的影響，也就是說當產品價格接近，客戶將比較願意選擇驗證供應商的產品。

Feed manufacturing industry is a traditional industry. Through the implementation of quality management system will achieve the systematic management and autonomy requirements, even improve the safety and quality of products and build business brand image. In this study, we used the feed manufacturing industry in Taiwan as the research object, to explore importing the influence of quality management system and food safety management systems for corporate image and customer perception. In this study, we found that in the food supply chain, product safety considerations were more important than product quality considerations. Moreover, the recent rise of consumer awareness, once the food safety issues occurs, that will directly impact on the corporate image.

摘要 II
Abstract III
誌謝 VIII
目錄 IX
表目錄 XI
圖目錄 XII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 6
第一節 台灣畜牧產業發展 6
2.1.1 養豬產業 7
2.1.2 家禽產業 7
2.1.3 飼料製造業 8
第二節 品質管理系統發展 9
2.2.1 品質的演進 9
2.2.2 ISO 9000 10
2.2.3 HACCP ＆ ISO 22000 13
第三節 企業形象 15
2.3.1 企業形象定義 16
2.3.2 企業形象構面 17
第四節 小結 18
第三章 研究方法 19
第一節 研究架構 19
第二節 研究架構與假說 20
3.2.1 系統要求與產品觀感 20
3.2.2 產品觀感與企業形象 22
第三節 問卷設計 24
第四節 前測與資料分析 25
3.4.1 前測 25
3.4.2 資料收集 28
3.4.3 資料分析方法 29
第四章 資料分析 32
第一節 敘述性統計分析與常態性檢定 32
第二節 信度分析 35
第三節 測量模式分析 38
4.3.1 收斂效度分析 38
4.3.2 區別效度分析 41
第四節 結構模式分析 43
4.4.1 路徑分析與假說檢定 43
第五節 小結 45
第五章 結論與建議 46
第一節 研究討論 47
第二節 未來研究方向與建議 48
參考文獻 50

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