跳到主要內容

臺灣博碩士論文加值系統

(44.222.218.145) 您好!臺灣時間:2024/03/03 23:56
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:王志仁
研究生(外文):Chih-jen Wang
論文名稱:江蘇地區台資紙器產業發展策略—以F公司為例
指導教授:王存國王存國引用關係
學位類別:碩士
校院名稱:國立中央大學
系所名稱:高階主管企管碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:79
中文關鍵詞:台資紙器產業發展策略五力分析
外文關鍵詞:Taiwan Packaging EnterpriseStrategy DevelopmentFive-Force Analysis
相關次數:
  • 被引用被引用:1
  • 點閱點閱:148
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
隨著中國經濟發展,訂定了階段性的近、中、遠國家目標。(十一五、十二五計畫、方針),包裝產業也因經濟形態的改變而有巨大的影響。從近十五年的江蘇地區經濟蓬勃發展,到中國「西進」的戰略開始發酵,也從以出口為導向到以內需為主的紙器廠客戶結構轉換,均使得紙器產業從本質上發生了變化。
「紙器」是典型的傳統製造業,其供應涵蓋範圍,從農漁牧產品到半導體、IT(NB、TV行動裝置、3C數位商品)等,均需要它來作為提供保護、存儲、物流、及至展示商品特色等。也因為其供應面廣泛,任何一個產業訊息,大眾消費傾向,乃至國家經濟政策的改變,均可造成對包裝產業自身產能負荷、訂單結構甚或當期營運效益極為敏感的效應。
由於經濟形勢已發生結構性的變化,例如,造成紙器產業生態亦隨著翻轉,原以上游造紙為主(一級廠、生產「原紙」)並具全中國主導地位的D公司,亦涉入紙器業(二級廠,生產包裝紙箱)也訂定未來五年全國20-30座紙器廠的建廠目標。另因承接APPLE系列訂單,作為其產能、獲利主要來源的C公司,受到市場重新分配影響,不論在產能發揮及經營效益,皆大幅滑落。此跡象也證明「沒有永遠的客戶與市場」的殘酷現實。故如何奠定企業的自我形象自我核心價值,不受外在環境的衝擊,並訂定符合國家、社會發展的階段性計畫,是紙器產業當前需面對的重要課題。
本次研究主要針對中國江蘇區域(又稱「長江三角洲」或「長三角區域」)內紙器包裝產業,分析在過去十多年,市場需求與產業內競爭,研討個案公司如何調整「商業模式」,來確立核心競爭力,以及如何增加個案公司靈活的調控能力,以提昇自我優勢,研究結果應有助於確保台資紙器產業於華東永續經營的重要課題。
With the growth of China’s economy, short, middle, and long term targets have been set, which are the 11th Five-year Plan and the 12th Five-year Plan. Along with the plans, a great influence on the packaging industry was revealed as well. From the last 15 years, the growth and development of Jiangsu area has led a change in the nature of the packaging industry. Changes of business focus from export to domestic have also occurred.
“Packaging” is a traditional manufacturing industry, but it is important in protecting the raw materials and products of the semi-conductor and IT industries (e.g. NB, TV and 3C). It plays a critical role in protection, storage, logistics and production display. Since packaging is so important for many businesses, a sensitive reaction was revealed in business capacity, marketing strategy and business operation when any change in market trends and government policies.
Since a change in the structure of economy occurred, a turning has happened in the packaging industry as well. For example, D company, which only focused on jumbo paper roll making in the past, now is extending its business into the packaging sector. At the same time, D company has made a plan for running another 20 to 30 converting plants in the next five years. C company, which gained a great profit from Apple’s orders, now is going downward. This shows that “no everlasting customer and no everlasting market.” Therefore, how to set up a business image and develop a core value are the most important tactics for the packaging industry, while at the same time, the industry needs to fit with the national and the societal plans.
The study focuses on how to adjust the packaging industry business model to ensure the core competitiveness of the case company in response to the change of the markets in Jiangsu area, i.e., the Yangtze River delta. This study shows how to ensure the competences of a Taiwan-invested company with appropriate tactics and strategies in order to achieve sustainable competitive advantage.
第一章 緒 論.........................................................................................................1
1.1研究與背景動機...............................................................................................1
1.2研究目的...........................................................................................................4
1.3論文研究流程與架構.......................................................................................5
第二章 文獻探討...................................................................................................7
2.1產業環境分析...................................................................................................7
2.1.1產業環境分析的定義..............................................................................7
2.1.2產業環境分析的意義..............................................................................9
2.1.3產業分析之範圍....................................................................................10
2.1.4產業分析的目的....................................................................................10
2.1.5產業分析的理論與工具........................................................................12
2.2策略型態分析.................................................................................................22
2.2.1策略的定義............................................................................................22
2.2.2策略的規劃............................................................................................24
第三章 研究方法.................................................................................................26
3.1研究方法.........................................................................................................26
3.2研究對象.........................................................................................................26
3.3研究架構.........................................................................................................27
第四章 產業分析.................................................................................................29
4.1個案分析F公司.............................................................................................29
4.1.1 F公司集團簡介.....................................................................................29
4.1.2 F公司集團願景與發展歷程.................................................................29
4.1.3經營概況................................................................................................30
4.1.4中國產銷四大佈建區域........................................................................30
4.1.5個案公司之設置與沿革........................................................................31
4.2研究結果.........................................................................................................32
4.2.1江蘇地區台資紙器產業發展現況........................................................33
4.2.2江蘇地區台資紙器產業競爭情形........................................................34
4.3台資紙器產業五力模型分析.........................................................................38
4.3.1現有競爭者............................................................................................38
4.3.2購買者的議價能力................................................................................40
4.3.3供應商(原紙、紙板)的議價能力....................................................40
4.3.4替代品的威脅........................................................................................41
4.3.5潛在競爭者............................................................................................42
4.4江蘇地區台資紙器產業策略分析.................................................................44
4.4.1優勢(Strength)..................................................................................44
4.4.2劣勢(Weakness)................................................................................44
4.4.3機會(Opportunity)............................................................................45
4.4.4威脅(Threat).....................................................................................46
4.4.5台資企業可行之經營策略...................................................................49
第五章 研究結論與建議....................................................................................52
5.1結論................................................................................................................52
5.2研究相關建議................................................................................................53
5.3研究限制........................................................................................................55
5.4未來研究方向................................................................................................55
參考文獻..............................................................................................................57
附件......................................................................................................................61
一、中文文獻
1. 中國造紙協會 (2012),中國造紙工業2012年度報告。
2. 司徒達賢 (1979),「台灣企業之環境分析」,企銀季刊,第3卷,第1期。
3. 司徒達賢(1995),策略管理,台北:遠流。
4. 司徒達賢 (2001),策略管理新論,台北:智勝文化。
5. 司徒達賢 (2005),策略管理新論:觀念架構與分析方法,台北:智勝文化。
6. 朱宏義 (1998),「推播媒體(Push Meia)產業分析之初探研究─以台灣地區華文全球資訊網站為例」,國立交通大學傳播研究所碩士論文。
7. 余朝權 (1991),現代行銷管理,台北:五南圖書。
8. 余朝權 (1994),產業爭分析專論,台北:五南圖書。
9. 吳思華 (1984),「產業特質與企業經營策略關係研究」,國立政治大學企業管 理研究所博士論文。
10. 吳思華 (1988),產業政策與企業策略,中華經濟研究所。
11. 彭振宇 (2009),「健身器材在中國大陸的行銷策略-以台商J公司為例」,國立 中央大學管理學院高階主管企管碩士論文。
12. 張正岳 (2005),「影響營造業在低價競爭之產業選擇策略分析研究」,國立交 通大學管理學院經營管理所碩士論文。
13. 謝錦堂、劉祥熹 (2005),Porter基本策略之績效涵義:台灣電子類上櫃公司 之實證研究,東吳經濟商學學報,51期,1-36。
二、 英文文獻
1. Aaker, D. A. (1984), Strategic Market Management. New York: John Wiley and
Sons.
2. Andrews, K. R. (1971), The Concept of Corporate Strategy. Homewood, Illinois.
3. Ansoff, H. I. (1965), Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. McGraw-Hill.
4. Barney, J. B. (1991), “Firm Resources and Sustained Competitive Advantage,” Journal of Management, 17(1), 99-120.
5. Bates, D. L. and D. L. Eldredge (1989), Strategy and Policy: Analysis, Formulation and Implementation. Dubuque, Iowa: William C Brown.
6. Glueck, W. F. (1976), Business Policy: Strategy Formulation and Management Action, 2nd ed. New York: McGraw-Hill.
7. Glueck, W. F. (1980), Management, 2nd ed. Hinsadle: The Dryden Press.
8. Hill, C. W. L. and G. R. Jones (1998), Strategic Management Theory. New York: Houghton Mifflin.
9. Hofer, C. W. and D. E. Schendel (1978), Strategy Formulation: Analytical Concepts. Minnesota: West.
10. Hussey, D. E. (1971), “Planning for Ovaltine: Introducing Corporate Planning at A Wander Ltd,” Long Range Planning, 3(3), 41-48.
11. Kotler, P. (1976), Marketing Management: Analysis, Planning and Control. New York: Prentice Hall.
12. Miles, R. E. and Snow, C. C. (1978), Organizational Strategy, Structure, and Process. New York: McGraw-Hill.
13. Pearce, J. and R. Robinson (2005), Formulation, Implementation, and Control of Competitive Strategy, 9e. New York: McGraw-Hill.
14. Piercy, N. and W. Giles (1989), “Making SWOT Analysis Working,” Marketing Intelligence &; Planning, 7(5/6), 5-7.
15. Porter, M. E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Express.
16. Scherer, F. M. (1970), Industrial Market Structure and Economic Performance.
Chicago: Rand McNally College Publishing Company.
17. Shepherd, W. G. (1979), The Economics of Industrial Organization, 4ed. New York: Prentice-Hall.
18. Weihrich, H. (1982), The SWOT Matrix-A Tool for Situational Analysis, Long Range Planning, 15(2), 54-66.
三、網路文獻
1. 趙忠傑 (2008),何謂策略,2014/04/28存取於http://tw.myblog.yahoo.com/ajackperson-2006/article?mid=115&;prev=116&;next =114
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top