臺灣博碩士論文加值系統

摘要
本研究旨在運用推敲可能性模式探討修習創業教育課(學)程科技大學商科學生創業警覺、社會資本、創業環境認知與創業意圖之研究，以期本研究之結果能為學生調整創業教育課程，使學生學習創業課程後，未來可以從事創業的活動。本研究採用調查研究法，選取11所科技大學之商科學生為研究對象，共發放645份正式問卷，經整理並刪除填寫有誤或不完整之問卷後，有效問卷共586份，回收率高達91%。待資料回收後，採結構方程模式之探討變項之間的關係。研究結果證實:
一、修習創業教育課(學)程科技大學商科學生創業警覺對創業意圖之直接效果呈現正向直接影響。
二、修習創業教育課(學)程科技大學商科學生社會資本對創業意圖之直接效果呈現正向直接影響。
三、修習創業教育課(學)程科技大學商科學生創業環境認知對創業意圖之直接效果呈現正向直接影響。
四、創業環境認知對創業警覺與創業意圖有正向調節效果。

Abstract
The purpose of this study was applied Elaboration Likelihood Model to explore majoring in entrepreneurship education business students' the relationships among entrepreneurial alertness, social capital, entrepreneurial environment cognition and entrepreneurial intention in university of science and technology .By gathering research findings and summing up conclusions, adjust entrepreneurship education curriculums for students, so that students learn entrepreneurship curriculum and take entrepreneurial activities in the future.
This study was conducted using a questionnaire survey. A total of 645 questionnaire was distributed to select the students from the university science and technology.586 questionnaires were received with a valid return of 91%.The data used were structural equation modeling to test the model. According to the result of statistical analyses, some of the key findings are as follows:
1. There was a significant and positive direct effect between entrepreneurial alertness and entrepreneurial intention.
2. There was a significant and positive direct effect between social capital and entrepreneurial intention.
3. There was a significant and positive direct effect between entrepreneurial environment cognition and entrepreneurial intention.
4. Entrepreneurial environment cognition have positive moderated effect on entrepreneurial alertness and entrepreneurial intentions.

目 錄
摘要 ................................................................................................................... I
ABSTRACT .................................................................................................... III
謝誌…………………………………………………………………………. V
目 錄 ........................................................................................................... VII
表 目 錄 .........................................................................................................XI
圖 目 錄 ....................................................................................................... XV
第一章 緒論 ..................................................................................................... 1
第一節 研究背景與動機 ............................................................................. 2
第二節 研究目的 ......................................................................................... 5
第三節 研究範圍與限制 ............................................................................. 8
第四節 研究方法與步驟 ........................................................................... 10
第二章 文獻探討 ........................................................................................... 15
第一節 創業教育意涵及現況 ................................................................... 15
第二節 推敲可能性模式 ........................................................................... 20
第三節 創業警覺 ....................................................................................... 25
第四節 社會資本 ....................................................................................... 30
第五節 創業環境認知 ............................................................................... 35
第六節 創業意圖 ....................................................................................... 40
第三章 研究方法 ........................................................................................... 45

第一節 研究架構圖 ................................................................................... 45
第二節 問卷設計 ....................................................................................... 46
參、創業環境認知 ..................................................................................... 50
第三節 抽樣方法 ....................................................................................... 52
第四節 預試之信、效度分析 ................................................................... 56
第五節 資料處理與分析 ........................................................................... 79
第四章 結果與討論 ....................................................................................... 81
第一節 研究樣本基本資料分析 ............................................................... 81
第二節 創業警覺、社會資本、創業環境認知與創業意圖量表 ........... 83
描述性統計分析 ........................................................................... 83
第三節 創業警覺、社會資本、創業環境認知與創業意圖量表驗證性
因素分析 ....................................................................................... 90
第四節 創業警覺、社會資本與創業環境認知對創業意圖之影響 ..... 109
第五節 創業環境認知、創業警覺與創業意圖之關係 ......................... 118
第六節 創業環境認知、社會資本與創業意圖之關係 ......................... 122
第七節 理論統合模式 ............................................................................. 125
第八節 主要研究發現 ............................................................................. 129
第五章 結論與建議 ................................................................................... 134
第一節 結論 ............................................................................................. 134
第二節 建議 ............................................................................................. 139
第三節 未來研究建議 ............................................................................. 141
IX
參考文獻 ....................................................................................................... 143
壹、中文部分 ........................................................................................... 143
貳、英文部分 ........................................................................................... 148
附錄 ............................................................................................................... 164
X
XI
表 目 錄
表3-1 101學年度科技大學辦理創業教育課(學)程一覽表 .......................... 52
表3-2 正式樣本發放學校、科系與份數 ..................................................... 55
表3-3 創業警覺、社會資本、創業環境認知與創業意圖之項目分析 ..... 57
表3-4 創業警覺因素的路徑係數估計摘要表(N=250) ............................... 61
表3-5 創業警覺因素之整體模式適配度考驗比較表（N＝250） ............ 62
表3-6 創業警覺因素修正模式的內在結構適配度考驗（N＝250） ........ 63
表3-7 社會資本因素的路徑係數估計摘要表(N=250) ............................... 65
表3-8 社會資本因素之整體模式適配度考驗比較表 （N＝250） .......... 66
表3-9 社會資本因素模式的內在結構適配度考驗(N=250) ....................... 67
表3-10 創業環境認知因素的路徑係數估計摘要表(N=250) ..................... 70
表3-11 創業環境認知因素之整體模式適配度考驗比較表(N=250） ....... 71
表3-12 創業環境認知因素模式的內在結構適配度考驗(N=250) ............. 72
表3-13 創業意圖因素的路徑係數估計摘要表 ........................................... 74
表3- 14 創業意圖因素之整體模式適配度考驗比較表 （N＝250） ....... 76
表3-15 創業意圖因素模式的內在結構適配度考驗(N=250) ..................... 77
表4-1 基本資料分析摘要表(N=586) ............................................................ 82
表4-2 創業警覺量表描述性統計分析表(N=586) ....................................... 84
表4-3 社會資本量表描述性統計分析表(N=586) ....................................... 86
表4-4 創業環境認知量表描述性統計分析表(N=586) ............................... 88
表4-5 創業意圖量表描述性統計分析表(N=586) ....................................... 89
表4- 6 創業警覺因素修正模式的路徑係數估計摘要表(N=586) .............. 91
XII
表4-7 創業警覺因素初始模式與修正模式之整體模式適配度考驗比較表
(N=586） ........................................................................................... 92
表4-8 創業警覺因素修正模式的內在結構適配度考驗(N=586) ............... 93
表4-9 社會資本因素修正模式的路徑係數估計摘要表(N=586) ............... 96
表4-10 社會資本因素初始模式與修正模式之整體模式適配度考驗比較
表(N=586） ....................................................................................... 97
表4-11 社會資本因素修正模式的內在結構適配度考驗(N=586) ............. 99
表4-12 創業環境認知因素修正模式的路徑係數估計摘要表(N=586) ... 101
表4-13 創業環境認知因素初始模式與修正模式之整體模式適配度考驗
比較表（N＝586） ........................................................................ 103
表4- 14 創業環境認知因素修正模式的內在結構適配度考驗(N=586) .. 104
表4-15 創業意圖因素修正模式的路徑係數估計摘要表(N=586) ........... 106
表4-16 創業意圖因素初始模式與修正模式之整體模式適配度考驗比較
表（N＝586） ................................................................................ 107
表4-17 創業意圖因素修正模式的內在結構適配度考驗(N=586) ........... 108
表4-18 創業警覺對創業意圖直接效果模式之結果摘要(N=586) ........... 110
表4- 19 創業警覺對創業意圖直接效果模式參數估計摘要表(N=586) .. 111
表4-20 社會資本對創業意圖之直接效果模式之結果摘要(N=586) ....... 113
表4-21 社會資本對創業意圖直接效果模式參數估計摘要表(N=586) ... 114
表4-22 創業環境認知對創業意圖直接效果模式之結果摘要(N=586) ... 116
表4- 23 創業環境認知對創業意圖直接效果模式參數估計摘要表(N=586)
......................................................................................................... 117
XIII
表4-24 創業環境認知對創業警覺與創業意圖之調節效果模式之結果摘
要(N=586) ........................................................................................ 119
表4-25 創業環境認知調節效果模式參數估計摘要表 ............................. 121
表4-26 創業環境認知對社會資本與創業意圖之調節效果模式之結果摘
要 ..................................................................................................... 123
表4-27 創業環境認知調節效果模式參數估計摘要(N=586) ................... 125
表4-28 統合模式之分析結果摘要表(N=586)............................................ 126
表4-29 統合模式參數估計摘要表 ............................................................. 129
XIV
XV
圖 目 錄
圖1-1 研究流程圖 .......................................................................................... 14
圖2-1 推敲可能性模式.................................................................................. 22
圖3-1 研究架構圖 .......................................................................................... 46
圖3-2 創業警覺測量模式之驗證性因素分析 ............................................. 64
圖3-3 社會資本測量模式之驗證性因素分析 ............................................. 68
圖3-4 創業環境認知測量模式之驗證性因素分析 ..................................... 73
圖3-5 創業意圖測量模式之驗證性因素分析 ............................................. 78
圖4-1 創業警覺測量模式之驗證性因素分析 ............................................. 94
圖4-2 社會資本測量模式之驗證性因素分析 ........................................... 100
圖4-3 創業環境認知測量模式之驗證性因素分析 ................................... 105
圖4-4 創業意圖測量模式之驗證性因素分析 ........................................... 109
圖4-5 創業警覺對創業意圖直接效果模式 ............................................... 111
圖4-6 社會資本對創業意圖直接效果模式 ............................................... 114
圖4-7 創業環境認知對創業意圖直接效果模式 ....................................... 117
圖4-8 創業環境認知對創業警覺與創業意圖之調節模式圖 ................... 120
圖4-9 創業環境認知對社會資本與創業意圖之調節模式圖 ................... 124
圖4-10 統合模式圖 ...................................................................................... 127

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