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研究生:許雅君
研究生(外文):Ya-chun Hsu
論文名稱:以環境行為理論探討消費者對廢棄藥物回收行為之研究
論文名稱(外文):A Study of Consumer Behavior on Disposal of Unused Medicines Based on Environmental Behavior Theory
指導教授:黃翠瑛黃翠瑛引用關係
指導教授(外文):Tsui-Ying Huang
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:生物事業管理學系研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
畢業學年度:102
語文別:中文
論文頁數:67
中文關鍵詞:廢棄藥物回收環境知識環境態度
外文關鍵詞:Disposalof unused medicinesEnvironmental knowledgeEnvironmental attitude
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隨著台灣消費者的環保意識、生活素質提高,漸漸地越來越多消費者重視環境的汙染問題。全民健保制度開始實施,國人看病比例大幅提升,造成用藥比例增加,進而產生剩藥問題。過去研究多在探討消費者對於廢棄藥物之剩藥原因、處理方式等,鮮少研究運用環境行為理論來探討消費者對廢棄藥物的回收行為,因此本研究以環境知識、環境態度來探討消費者對於廢棄藥物回收行為。本研究共回收了238份有效問卷,研究方法採用結構方程模式(Structural Equation Modeling,SEM)進行驗證假設。本研究結果顯示:消費者對廢棄藥物的回收(行為)意願會受到環境知識、環境態度的影響,進而產生廢棄藥物回收行為;資訊接受程度對環境知識影響廢棄藥物回收(行為)意願具有調節作用。此結果更建議政府運用環境教育提升消費者的環境知識和環境態度及加強資訊的宣導與推廣來達到廢棄藥物回收行為。
Under the growing of better environmental quality, more and more consumers in Taiwan pay attention to pollution problems in their surroundings. Because the national health insurance has been implemented for decades, the proportion of Taiwanese who use medical treatment is increasing. However this phenomenon causes the problem of residual medicine. Previous studies explore the issues of consumers’ residual medicine and how to disposal the problems ofunused medicines. No study applies environmental behavior theory to explore the behavior ofdisposalof unused medicines. Thus, our study uses environmental knowledge, environmental attitude to explore consumer behavior ofdisposalof unused medicines. We receive 238 responses and use Structural Equation Modeling (SEM) for estimation. The results show that: environmental knowledge, environmental attitude influence consumers’ intention and behavior ofdisposalof unused medicines. Age has a moderatingeffect between environmental knowledge and environmental intention. The resultssuggest government uses environmental education to increase environmental knowledge and environmental attitude and disposalof unused medicines’information expanded for achieving thepolicy of goal.
中文摘要 I
ABSTRACT II
目錄 III
圖目錄 V
第一章緒論 5
第一節 研究背景與動機 5
第二節 研究目的 8
第三節 研究流程 9
第二章文獻探討 10
第一節 廢棄藥物 10
第二節 環境行為理論發展 12
第三節 環境行為理論各變數 16
第四節 環境知識、環境態度、廢棄藥物回收(行為)意願與行為之間的相關影響 21
第五節 調節效果 23
第三章研究方法 24
第一節 研究架構 24
第二節 研究假設 25
第三節 研究構念之操作型定義 26
第四節 研究對象與抽樣 32
第五節 分析方法與應用 33
第六節 問卷前測與分析 35
第四章結果與討論 36
第一節 基本敘述性統計分析 36
第二節 信度與效度分析 42
第三節 整體模型 46
第四節 研究假設驗證分析 47
第五章結論與建議 51
REFERENCE 56
附錄一問卷 64
附錄二 ONE-WAY ANOVA 67

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