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論文名稱(外文):The Effects of Purchasing Experience Products and Material Products on Consumers’ Happiness.
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第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第二章 文獻探討 4
第一節 消費與快樂 4
第二節 物質主義 9
第三節 時間聚焦 13
第三章 研究方法 17
第一節 研究架構 17
第二節 變數之操作型定義 18
第四章 研究結果 26
第五章 結論與建議 44
第一節 研究發現 44
第二節 實務意涵 46
第三節 研究限制及未來建議 47
參考文獻 49
第一節 一、英文部分 49
第二節 二、中文部分 52
附錄 53

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