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研究生:陳鈴宜
研究生(外文):Chen,Ling-I
論文名稱:潛在恐懼的影響:金錢與時間分配
論文名稱(外文):The Impact of Potential Fear : Money and Time Allocation
指導教授:凌儀玲凌儀玲引用關係
指導教授(外文):Ling,I-Ling
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:行銷與運籌學系研究所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
畢業學年度:102
語文別:中文
論文頁數:64
中文關鍵詞:恐懼管理理論死亡顯著性金錢分配時間分配
外文關鍵詞:Terror Management TheoryMortality salienceMoney allocationTime allocation
相關次數:
  • 被引用被引用:1
  • 點閱點閱:187
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
本研究以「恐懼管理理論」(Terror Management Theory :TMT)為主要理論基礎,探討人們在面臨死亡威脅時如何去分配雜項的金錢與時間。恐懼管理理論認為文化的世界觀和自尊,可從行為面的價值標準連繫到世界觀,使人類以共享知識的方式,以平靜的心態認識死亡的必然性,而消費者決策可視為是屬於支持個人文化觀念內涵基礎的範圍。因此研究文化世界觀的防禦,當死亡相關的想法接近時,人們會更加積極地想購買商品與服務,以支持其文化世界觀。
過去研究顯示,死亡顯著性確實會增加人們的消費行為,然而卻未更進一步的分析是何種類型的消費。針對金錢分配與時間分配,本研究共進行兩個實驗,實驗一證實在死亡顯著性下,消費者會提升娛樂性質的的消費。實驗二則發現死亡顯著性對人們時間分配的影響,證實死亡顯著性對人們的時間分配沒有顯著影響,但卻會提升想要變更當下時間分配的欲望。本研究進一步這些現象提出解釋,以提出未來實務之應用。

In this study, the author adopts Terror Management Theory as the theoretical foundation to explore how people allocate their money and time when they face death threats. Terror management theory posits that faith in one’s cultural norms and bolstering one’s self-esteem can provide protection against death anxiety. Prior studies have shown that Mortality Salience is indeed significant increase people's consumption behavior. However, further analysis never classify what kind of consumption category will increase. In this study, the author investigates that consumers may assign budget limits as related to different expenses categories and its consequences can vary when reminded of their finite personal life span.
There were two experiments were conducted. In Study 1, the results show that under the mortality salience condition, consumers will shift their money allocation more on entertainment. In Study 2, the results indicate there is no significant difference on time allocation between mortality salience and controlled condition. However, when people perceived death threat, they tended to change their time allocation. This study also proposed to explain these phenomena and practical applications in the future.

中文摘要 I
ABSTRACT II
致謝詞 III
目錄 IV
圖目錄 V
表目錄 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第二章 文獻探討 3
第一節 恐懼管理理論 3
第二節 死亡顯著性與消費行為之間的關係 5
第三節 死亡顯著性對時間分配之影響 8
第三章 研究方法 11
第一節 研究架構 11
第二節 研究設計 12
第四章 研究結果 19
第五章 綜合討論與結論 30
第一節 綜合討論與貢獻 30
第二節 研究限制 32
第三節 未來研究建議 32
參考文獻 34
附錄一:高死亡顯著性(災難) 研究問卷 37
附錄二:低死亡顯著性(疾病) 研究問卷 44
附錄三:無死亡顯著性(困難的考試) 研究問卷 51

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