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研究生:NADIA MERLIN
研究生(外文):NADIA MERLIN
論文名稱:青年女性強迫性購物之探討:自我差距與自尊的作用
論文名稱(外文):An Investigation of Compulsive Buying among Young Adult Women: The Roles of Self-Discrepancy and Self-Esteem
指導教授:周東山周東山引用關係
指導教授(外文):Tung-Shan Chou
學位類別:碩士
校院名稱:國立東華大學
系所名稱:諮商與臨床心理學系
學門:社會及行為科學學門
學類:心理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
論文頁數:43
中文關鍵詞:Compulsive buyingself-discrepancyself-esteemyoung adult women
外文關鍵詞:Compulsive buyingself-discrepancyself-esteemyoung adult women
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Compulsive buying is a widespread dysfunctional consumer behavior which can cause serious societal and personal consequences. This study seeks to investigate self-esteem as a moderator variable between actual-ideal self-discrepancy and compulsive buying. The researcher hypothesized that self-esteem will significantly affect the strength of the correlation among ideal-actual self-discrepancies and compulsive buying. In addition, this study also investigated the effect of self-discrepancy and self-esteem on compulsive buying among young adult women. The Chinese versions of Faber & O’Guinn’s compulsive buying scale, the Rosenberg Self-Esteem Scale, and Watson, Bryan & Thrash’s non-idiographic Self-Concept Questionnaire-Conventional Constructs were administered to 200 young adult women in Taiwan. The results did not provide evidence to support the researcher’s hypothesis regarding the moderation effect of self-esteem. However, the results did provide empirical support that self-esteem, instead of actual-ideal self-discrepancy; play a more significant role in predicting compulsive buying.
Compulsive buying is a widespread dysfunctional consumer behavior which can cause serious societal and personal consequences. This study seeks to investigate self-esteem as a moderator variable between actual-ideal self-discrepancy and compulsive buying. The researcher hypothesized that self-esteem will significantly affect the strength of the correlation among ideal-actual self-discrepancies and compulsive buying. In addition, this study also investigated the effect of self-discrepancy and self-esteem on compulsive buying among young adult women. The Chinese versions of Faber & O’Guinn’s compulsive buying scale, the Rosenberg Self-Esteem Scale, and Watson, Bryan & Thrash’s non-idiographic Self-Concept Questionnaire-Conventional Constructs were administered to 200 young adult women in Taiwan. The results did not provide evidence to support the researcher’s hypothesis regarding the moderation effect of self-esteem. However, the results did provide empirical support that self-esteem, instead of actual-ideal self-discrepancy; play a more significant role in predicting compulsive buying.
Table of Contents

Table of Contents i
List of Tables iii
Abstract iv

CHAPTER 1 INTRODUCTION
Research background 1
Statement of purpose 5
Research questions 6
Definition of terms 6
Structure of the study 7

CHAPTER II LITERATURE REVIEW
Definition of compulsive buying 9
Characteristic of compulsive buying 9
Self-discrepancy theory 10
Self-esteem 12

CHAPTER III METHODOLOGY
The model 13
Participants and procedure 14
Instruments and operational definitions 16
Translation procedure and internal consistency 18
Statistical method 19

CHAPTER IV RESULTS
Descriptive statistics 21
Research question one 22
Research question two 22
Research question three 23
Research question four 23

CHAPTER V CONCLUSIONS, DISCUSSION, AND LIMITATIONS
Conclusions 27
Discussion 28
Limitations 29

REFERENCES 31

SOP 流程 37


List of Tables

Table 1. Descriptive statistics for demographic data 15
Table 2. Descriptive statistics for all numeric variables 21
Table 3. Pearson correlations between actual-ideal self-discrepancy and self-esteem 22
Table 4. Pearson correlations between actual-ideal self-discrepancy and compulsive buying 23
Table 5. Regression analysis for actual-ideal self-discrepancy from ones’ own perspective and compulsive buying with self-esteem as a moderator 24
Table 6. Regression analysis for actual-ideal self-discrepancy from significant others’ perspective and compulsive buying with self-esteem as a moderator 25

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