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研究生:呂嘉生
研究生(外文):Chia-Sheng Lu
論文名稱:視訊串流封包損失類型對使用者繼續使用意願之影響--以MOD訊務為例
論文名稱(外文):The Influence of Packet Loss Type in Video Streaming for End-users' Continuous Using Willingness - A Case Study in MOD Traffic
指導教授:陳啟斌陳啟斌引用關係
指導教授(外文):Chie-Bein Chen
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
論文頁數:70
中文關鍵詞:IPTVMOD封包遺失
外文關鍵詞:Packet LossContinuous Willingness to UseMOD Traffic
相關次數:
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在台灣的IPTV產業,中○電信MOD事業是最早投入TV連接IPTV的電信業者。但也面臨著極大的挑戰,該公司首要任務是要提供一個良好的服務品質給客戶。IPTV業務必須滿足並且超越目前傳統電視播放,如衛星或有線電視供應商,的品質與內容。為達提供如此高品質多服務的IP平台,也使得網路架構變得更為複雜。所以,視訊影像的服務品質(QoS)就極為重要。本研究是以關鍵的視訊服務品質參數,封包損失類型,為操控項目,採實驗法,來探討不同封包損失的類型對使用者持續使用意願的影響,其相關研究結果如下所示:
一、不同封包遺失次數對持續使用意願前、後測有顯著差異。
二、在封包遺失嚴重程度下,低嚴重程度會有較高持續使用意願。
藉由本研究之發現,可提供個案公司日後在監控與收集用戶端影像訊務品質參數時,能夠分析封包損失類型對於用戶持續使用意願之參考依據。應用於客戶品質感受預測、客訴精準派工、網路設備劣化預測等。

In Taiwan's IPTV industry, Chunghwa Telecom's MOD business is the first launched and connected TV to IPTV. However, they faced a great challenge simultaneously. Their primary task is to provide good of quality services to clients. In other words, the quality and content of IPTV must meet and exceed the current traditional TV broadcast (for example satellite and cable TV providers.) To reach the goal, the video streaming service quality plays a significant role and leads to a complex internet construction. In this study, the key parameters of packet loss type in video service quality is the control variable and the experimental method is used to analyze the influence of packet loss type for end-users continuous willingness to use the MOD. The analytic results are:
(1) There is a significant difference between the frequency of packet loss and this difference plays an important role for end-users’ continuous willingness to use the MOD.
(2) In packet loss severity, low severity of losing packet results in high continuous willingness of using the MOD.
According to the findings in this research, based on the video information and parameters, we can collect them from customer side, and are able to analyze the packet loss type as a reference of intention for customers continuously use the MOD. We could also apply this research to predict customer perception, to handle customer complaints correctly, and to predict the degradation of internet equipment.

第一章 緒論
1.1 研究背景與動機
1.2 研究問題與目的
1.3 研究範圍與限制
1.4 研究流程
1.5 研究大綱

第二章 文獻探討
2.1 IPTV與MOD概況
2.2 用戶體驗品質(QOE)與服務品質(QOS)
2.3 持續使用意願
2.4小結

第三章 研究方法
3.1 研究架構
3.2 研究假說
3.3 研究方法
3.4 問卷設計
3.5 抽樣方法
3.6 統計分析方法

第四章 研究結果
4.1 各變項描述性分析
4.2 不同封包遺失次數對持續使用意願差異之情形
4.3 不同封包遺失次數發生程度對持續使用意願差異之情形
4.4 不同封包遺失嚴重程度對持續使用意願觀看差異之情形

第五章 結論與建議
5.1 研究結論
5.2 研究建議
5.3 未來研究建議

參考文獻
附錄




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