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研究生:Saruultuya
研究生(外文):Sarah
論文名稱:網上新聞的影響對報紙出版
論文名稱(外文):Online News Impact on Newspaper Publishing
指導教授:陳啟斌 博士
指導教授(外文):Chie-Bein-Chen
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
論文頁數:82
中文關鍵詞:線上新聞互補傳統報業
外文關鍵詞:Online newstraditional newspapercomplementing
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線上新聞對於傳統報業出版的影響

學生: Saruultuya 指導教授:陳啟斌 博士
國立東華大學國際企業學系
摘要
本研究旨在分析數個重要因素後,瞭解使用線上新聞後對於傳統報業出版的影響,基於使用者的年齡間距、教育程度、性別等類別,我們分析了人們對於哪些新聞感興趣。而這份研究,調查了傳統報業提供線上新聞服務所產生的互補效應。 這些資料於2014年在蒙古烏蘭巴托完成200份網路問券調查,結果顯示確實線上新聞對於傳統報業產生互補效應。隨著使用者的網路經驗增加,他們花在傳統紙本新聞的時間就相對減少,使用者們認為線上新聞優於傳統紙本新聞。
關鍵字:線上新聞、傳統報業、互補

The Online News Impact on Traditional Newspaper Publishing

Graduate Student: Saruultuya Advisor: Dr. Chie-bein Chen

Department of International Business, National Dong Hwa University

ABSTRACT
The purpose of this study is to understand the impact of online news use for traditional newspapers by analyzing the certain factors which play important roles. Based on the age ranges, educational level, and gender of the users, we analyzed the kinds of news in which people most interested. This study investigates complementing effect of the online news on traditional newspapers. Data were collected in an internet survey with 200 respondents in Ulaanbaatar, Mongolia in 2014. The results indicate that the online news indeed has a complementing effect on traditional newspaper in the daily news domain. Users’ time spent on traditional newspaper decreases as the years of Internet experience increases with falling returns. Among the experienced Internet users, there was an increasing between the online news and traditional newspaper, and they perceived the online news as superior to traditional newspaper.
Keywords: Online news, traditional newspaper, complementing

TABLE OF CONTENTS
Page
ACKNOWLEDGE ……………………………………………………………………………….i
ABSTRACT IN CHINESE .......................................................................................................... . ii
ABSTRACT IN ENGLISH .......................................................................................................... iii
TABLE OF CONTENTS .............................................................................................................. iv LIST OF FIGURES ..................................................................................................................... vii
LIST OF TABLES ..................................................................................................................... viii
CHAPTER I INTRODUCTION ............................................................................................. 1
1.1 Research Background and Motivation .............................................................................. 1
1.2 Research Problem Statements and Objectives .................................................................. 4
1.3 Research Structure.............................................................................................................. 6
1.4 Research Outline ............................................................................................................... 8
CHAPTER II LITERATURE REVIEWS ................................................................................ 9
2.1 Traditional Newspaper ..................................................................................................... 9
2.2 Online News ................................................................................................................... 11
2.3 User`s Participation .….................................................................................................... 13
2.4 Complementing .................................................................................................... ………14
2.4.1 Political News ..................................................................................................... 14
2.4.2 Economic News ................................................................................................. 15
2.4.3 Entertainment News ........................................................................................... 15


Page
2.4.4 Sport News ..................................................................................................... .... 15 2.5 Market Share .................................................................................................................. 16
2.6 Users of Online News and Traditional Newspaper ........................................................ 17
2.6.1 Age Range for Users of Online News andit Traditionoal Newspaper .............17
2.6.2 Gender for Users of Online News and Traditionoal Newspaper ..................... 18 2.6.3 Education for Users of Online News and and Traditionoal Newspaper ............. 18

CHAPTER III RESEARCH METHODOLOGY..…………................................................. 19
3.1 Research Framework ...................................................................................................... 19
3.2 Research Hypotheses ...................................................................................................... 21
3.2.1 User’s Participation ………………….…..………..………......…………....... .. 21
3.2.2 Complementing .……………………………………………………….….. ..… 22
3.3 Data Collection ….…..……………………………..………………………………….. 25
3.4 Questionnaire Design. …………...………...................................................................... 25
3.5 Measurement of Constructs …………...……………………...…………...….…...….. 26
3.5.1 User Participation (Traditional Newspaper) …….…………...……….………. 26
3.5.2 User Participation (Online News) …..…………………...…….……...………. 27
3.5.3 Complementing (Traditional Nwspaper) …….………...….……….………… 28
3.5.4 Complementing (Online News) ……...…………………….………............... 28
3.6 Data Analysis Method ……............................................................................................. 29


Page
3.6.1 Descriptive statistics analysis ………................................................................. 29
3.6.2 Hypothesis testing …………......................................................................…… 30
CHAPTER IV RESEARCH METHODOLOGY …..…………............................................. 31
4.1 Descriptive Statistics Analysis ................................................................................ …… 31
4.1.1 Descriptive Statistics of Measurement Items ............................................. …… 33
4.2 Summery of the Results of Hypothesis ……................................................................... 60
CHAPTER V DISCUSSIONS AND CONCLUSIONS ………….......................................... 62
5.1 Discussions …................................................................................................................. 62
5.2 Conclusions and Implications …..................................................................................... 65
5.3 Limitations and Recommendations for Future Study ….................................................. 69
REFERENCES .................................................................................................................... …... 70
APPENDIX I ENGLISH RESEARCH QUESTIONNARIES .............................................. 74











LIST OF FIGURES
Page
Figure 1.1 Best-fit Trend Lines on the Online and Paper Printed Newspapers ………………. .. 3
Figure 1.2 Research Structure …………………………………………………………………. 7 Figure 2.1 News Publish Percentages ……………………………..…………………………. . 16 Figure 3.1 Research Framework ……………………………………………………………..... 20












LIST OF TABLES
Page
Table 3.1 Applied Hypotheses .………………………………………………………..….….. 21
Table 3.2 Hypothesis of User Participation …………………………………………………… 23
Table 3.3 Hypothesis of Complementing …………………………………………..…………... 24
Table 3.4 Measurement Items of User Participation (Traditional Newspaper) ….......……….... 26 Table 3.5 Measurement Items of User Participation (Online News ) ................………..…….... 27 Table 3.6 Measurement Items of Complementing (Traditional Newspaper) ………………… 28 Table 3.7 Measurement Items of Complementing (Online News) …………………………… 29 Table 4.1 Demographics of the Data ………………………………………………………….. 32 Table 4.2 User Participation on Traditional Newspaper by Age Ranges ………………………. 35 Table 4.3 User Participation on Traditional Newspaper by Educational Level .......................... 37
Table 4.4 User Participation on Traditional Newspaper by Gender …………………………… 39 Table 4.5 User Participation on Online News by Age Ranges ………………………………… 41 Table 4.6 User Participation on Online news by Educational Level …………………………… 43 Table 4.7 User Participation on Online news by Gender ………………………………………. 45 Table 4.8 Complementing of Traditional Newspaper by Age Ranges …………………………. 47 Table 4.9 Complementing of Traditional Newspaper by Educational Level ………………… 51 Table 4.10 Complementing of Traditional Newspaper by Gender …………………………….. 52 Table 4.11 Complementing of Online News by Age Ranges ………………………………….. 55 Table 4.12 Complementing of Online News by Educational Level …………………………… 57


Table 4.13 Complementing of Online News by Gender ……………………………………….. 59
Table 4.14 Summary of the Result of Hypothesis ……………………………………………... 60 Table 4.15 Summary of the result of Hypothesis. ………………………………………..…… 61

REFERENCES
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AMAS, 2010, State of the Net Issue 19, Winter, Retrieved April 23, 2010, from:
http://amas.ie/online-research/state-of-the-net/state-of-the-net-issue-19-winter-2010/newspapers-vs-online/
De Bens, ELS, 2001, De Pers in Belgie, Het verhaal van de Belgische Dagbladpers Gisteren, Vandaag en Morgen, Tielt: Lannoo.
Deuze, M., 2001, Online Journalism: Modeling the First Generation of News Media on the World Wide Web, First Monday 6(10), Retrieved (consulted Apr. 2008) from: http://www.firstmonday. org/issues/issue6_10/deuze/index.html
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