(3.215.183.251) 您好!臺灣時間:2021/04/22 22:58
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:許宏誠
研究生(外文):Hung-Cheng Hsu
論文名稱:運用科技接受模型與計畫行為理論分析部落格使用行為意向之研究
論文名稱(外文):An Analysis of the Blog-Users' Behavior Intentions Combine TAM and TPB Model
指導教授:陳中獎陳中獎引用關係范惟翔范惟翔引用關係
指導教授(外文):Chung-Chiang ChenWei-Shang Fan
口試委員:林明芳黃國忠褚麗絹林秀芳連雅慧
口試日期:2014-06-11
學位類別:博士
校院名稱:南華大學
系所名稱:企業管理系管理科學碩博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:92
中文關鍵詞:部落格行為意向科技接受模型計畫行為理論結構方程模型重要度-績效分析法
外文關鍵詞:BlogBehavior IntentionTechnology Acceptance Model (TAM)Theory of Planned Behavior (TPB)Structure Equation Modeling (SEM)Importance-Performance Analysis (IPA)
相關次數:
  • 被引用被引用:24
  • 點閱點閱:1183
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:564
  • 收藏至我的研究室書目清單書目收藏:6
  部落格是近年來重要的網路服務選項之一,對於部落格平台的經營者而言,如何吸引更多的消費者來使用自身的部落格服務,便是一個很重要的研究課題。本文結合科技接受模型以及計畫行為理論,研發出影響消費者選擇部落格行為意向的研究模型。
  本研究發現影響讀者選擇部落格行為意向主要的因素為知覺有用性,本論文也進一步分析結構方程模型中,各變數影響行為意向的直接效果與間接效果。本文同時也經由重要度-績效分析法,分析部落格平台經營業者的競爭優勢、優先改善項目以及過度投資的網路服務,以提供部落格經營業者制訂行銷策略的參考依據。
  Blogs is the most popular top websites service in the recent years. How to attract more user to use their blog service is an important research issue for blog manager. This study examines key motivators for consumers’ attitude towards continuing the reception of existing blog services. Multiple theoretical perspectives are synthesized to hypothetically construct a model of continuance behavior, which is then empirically tested using a field survey of online blog users, and Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) are the study’s theoretical bases. The study uses Structure Equation Modeling (SEM) to analyze users who have used blogs. The results indicated the blog’s usefulness, ease to use, attitude, and subjective norm are positively affecting users’ behavior intention. From the research, we can explore what kind of factors can influence blog choice behavior intention via structural equation model. Secondly, the IPA was used to analyze what is the important e-service quality for manager. The results obtained in this study can be used to improve the e-book service quality for publishing circles and development more effective management strategies.
中文摘要 i
英文摘要 ii
目錄 iv
表目錄 vi
圖目錄 viii
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目的 3
1.3研究流程 4
第二章 文獻探討 6
2.1部落格 6
2.2科技接受模型 7
2.3計畫行為理論 9
2.4行為意向 11
2.5服務品質 14
2.6信任 16
第三章 研究方法 19
3.1研究架構與假設 19
3.2問卷設計 23
3.3問卷調查與實施 24
3.3.1抽樣設計 24
3.3.2調查方法 24
3.3.3調查實施 24
3.3.4樣本描述 24
3.4分析方法 25
3.4.1多變量分析 25
3.4.2信、效度分析 26
3.4.3結構方程式模型 27
3.4.4重要度-績效分析法 32
第四章 實證分析 35
4.1資料收集與樣本描述 35
4.2基本統計檢定分析 38
4.3驗證性因素分析 46
4.4結構方程模型分析 56
4.5重要度-績效分析 65
4.6綜合討論 72
第五章 結論與建議 74
5.1研究結論與發現 74
5.2實務建議 75
5.3後續研究建議 76
參考文獻 78
一、 中文部分 78
二、 英文部分 79
附錄 問卷 90

一、中文部分
1.吳萬益、林清河(民94),企業研究方法,二版,台北:華泰書局。
2.吳肇銘(民88),影響網站使用意向之因素研究—以入門網站為例,國立中央大學資訊管理研究所博士論文。
3.邱皓政(民95),結構方程模式:LISREL的理論、技術與應用,台北:雙葉書廊。
4.陳美純(民90),資訊科技投資與智慧資本對企業績效影響之研究,中央大學資訊管理學系博士論文。
5.陳順宇(民94),多變量分析,四版,台北:華泰書局。
6.黃芳銘(民93),結構方程模式—理論與應用(第三版),台北:五南圖書。
7.維基百科網(民102),部落格,取自http://zh.wikipedia.org/zh-tw/Blog
8.蕭文龍(民98),變量分析最佳入門實用書(第二版):SPSS+LISREL,台北:碁峰。

二、英文部分
1.Ajzen, I. (1985), From intentions to action: A theory of planned behavior. In J. Kuhl & J. Beckman (Eds.) Action-control: From cognition to behavior, Heidelberg: Springer, pp. 11-39.
2.Ajzen, I. (1991), The theory of planned behavior, organizational behavior & human, Decision Processes, Vol. 50, No. 2, pp. 179-211.
3.Ajzen, I. (2002), Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior, Journal of Applied Social Psychology, Vol. 32, pp. 1-20.
4.Aladwani, A. M. & Palvia, P. C. (2002), Developing and Validating an Instrument of Measuring User-Perceived Web Quality, Information & Management, Vol. 39, pp. 467-476.
5.Anderson, J. C. & Gerbing, D. W. (1988), Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach, Psychological Bulletin, Vol. 103, No. 3, pp. 411-423.
6.Athanassopoulos, A. D. (2000), Customer satisfaction cues to support market segmentation and explain switching behavior, Journal of Business Research, Vol. 47, No. 3, pp. 191-207.
7.Ba, S. & Pavlou, P. A. (2002), Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior, MIS Quarterly, Vol. 26, No. 3, pp. 243-268.
8.Bigne, J. E., Mati’nez, C., Miquel, M. J. & Andreu, L. (2003), SERVQUAL Rrliability and Validity in Travel Agencies, Annals of Tourism Research, Vol. 30, No. 1, pp. 258-262.
9.Blackwell, R, D., Miniard, P. W. & Engle, J. F. (2001), Consumer Behavior, 9th ed., Harcount, Inc.
10.Blasco, L. B., Isabel, H. B. & Sese, F. J. (2013), Using clickers in class: The role of interactivity, active collaborative learning and engagement in learning performance, Computers & Education, Vol. 62, pp. 102-110.
11.Blood, R. (2003), Weblogs and journalism: Do they connect?, Nieman Reports, Vol. 57, No. 3, pp. 61-68.
12.Boulding, W., Kalra, A., Staelin, R. & Zeithaml, V. A. (1993), A dynamic model of service quality: from expectations to behavioral intentions, Journal of Marketing Research, Vol. 30, No. 1, pp. 7-27.
13.Brady M. K., Knight G. A., Cronin J. J. & Tomas G. (2003), Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models, Journal of Retailing, Vol. 81, No. 3, pp. 215-230.
14.Bristor, J. M. (1990), Enhanced Explanations of Word of Mouth Communications: The Power of Relationships, Research in Consumer Behavior, Vol. l, No. 4, pp. 51-83.
15.Chen, C. F. & Chao, W. H. (2011), Habitual or Reasoned? Using the Theory of Planned Behavior, Technology Acceptance Model, and Habit to Examine Switching Intentions toward Public Transit, Transportation Research Part F, Vol. 14, No. 2, pp. 128-137.
16.Chiles, T. & McMackin, J. (1996), Integrating Variable Risk Preferences, Trust, and Transaction Cost Economies, Academy of Management Review, Vol. 21, No. 1, pp. 73-99.
17.Cronin, Jr, J. J., Brady, M. K. & Hult, G. T. M. (2002), Assessing the Effects of Quality, Value and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments, Journal of Retailing, Vol. 76, No. 2, pp. 193-218.
18.Davis, F. D. (1989), Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology, MIS Quarterly, Vol. 13, No. 3, pp. 319-339.
19.Davis, F. D., Bagozzi, R. P. & Warshaw, P. R. (1989), User acceptance of computer technology: a comparison of two theoretical models, Management Science, Vol. 35, No. 8, pp. 982-1003.
20.Deutsch, M. (1962), Cooperation and Trust: Some Theoretical Notes, Industrial Relations, Vol. 8, No. 1, pp. 1-27.
21.Devaraj, S., Fan, M. & Kohli, R. (2002), Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics, Information Systems Research, Vol. 13, No. 3, pp. 316-333.
22.Doney, P. M., Cannon, J. P. & Mullen, M. R. (1998), Understanding The Influence of National Culture on Development of Trust, The Academy of Management Review, Vol. 23, No. 3, pp. 601-620.
23.Engel, J. F., Blackwell, R. D. & Miniard, P. W. (1995), Consumer Behavior (8th ed.), New York: The Drydden.
24.Eshghi, A., Haughton, D. & Topi, H. (2007), Determinants of customer loyalty in the wireless telecommunications industry, Telecommunications Policy, Vol. 31, No. 2, pp. 93-106.
25.Fishbein, M. & Ajzen, I. (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
26.Fisher, D., Smith, M. & Welser, H. T. (2006), You Are Who Talk To: Detecting Roles in Usenet Newsgroups, Proceedings of the 39th Annual Hawaii International Conference on System Sciences, Vol. 3, pp. 59-68.
27.Fornell, C. A. (1992), National Customer Satisfaction Barometer: The Swedish Experience, Journal of Marketing.Findings and Managerial Insight, Journal of Retailing, Vol. 73, No. 3, pp. 311-336.
28.Frank, E. L. & Richard, F. (2000), Factors Influencing the Relation Between Extraversion and Pleasant Affect, Journal of Personality and Social Psychology, Vol. 78, No. 6, pp. 1039-1056.
29.Garbarino, E. & Johnson, M. S. (1999), The different role of satisfaction, trust, and commitment in customer relationships, Journal of Marketing, Vol. 63, No. 2, pp. 70-87.
30.Gardner, R. E. & Hausenblas, H. A. (2005), Exercise and diet determinants of overweight women participating in an exercise and diet program: A prospective examination of the theory of planned behavior, Women & Health, Vol. 42, No. 4, pp. 37-46.
31.Gefen, D. & Straub, D. W. (2004), Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services, Omega, Vol. 32, No. 6, pp. 407-424.
32.Gefen, D. (2002), Reflections on the dimensions of trust and trustworthiness among online consumers, ACM SIGMIS Database, Vol. 33, No. 3, pp. 38-53.
33.Gilford, J. P. (1954), Psychometric Methods, 2nd ed., NY: McGraw-Hill.
34.Grewal, D., Hardesty, D. M. & Iyer, G. R. (2004), The Effects of Buyer Identification and Purchase Timing on Consumers’ Perceptions of Trust, Price Fairness and Repurchase Intentions, Journal of Interactive Marketing, Vol. 18, No. 4, pp. 87-100.
35.Ha, S. & Stoel, L (2008), Consumer e-shopping acceptance: Antecedents in a technology acceptance model, Journal of Business Research, Vol. 62, No. 5, pp. 565-671.
36.Harris, L. C. & Goode, M. M. H. (2004), The four levels of loyalty and the pivotal role of trust: a study of online service dynamics, Journal of Retailing, vol. 80, No. 2, pp. 139-158.
37.Hays, J. M. & Hill, A. V. (2006), Service Guarantee Strength: The key to service quality, Journal of Operations Management, Vol. 24, No. 6, pp. 753-764.
38.Heijden, H., Verhagen, T. & Creemers, M. (2003), Understanding Online Purchase Intentions: Contributions from Technology and Trust Perspectives, Eurpoean Journal of Information Systems, Vol. 12, No. 1, pp. 41-48.
39.Hepworth, M. & Robins, K. (1988), Whose information society?: A view from the periphery, Media Culture and Society, Vol. 10, pp. 323-343.
40.Hsu, M. H. & Chiu, C. M. (2004), Internet self-efficacy and electronic service acceptance, Decision Support Systems, Vol. 38, No. 99, pp. 369-381.
41.Jarvenpaa, S. L., Tractinsky, N. & Vitale, M. (2000), Consumer Trust in and Internet Store, Information Technology and Management, Vol. 1, No. (1/2), pp45-71.
42.Jones, L. W., Guill, B., Keir, S. T. & Carter, K. (2007), Using the theory of planned behavior to understand the determinants of exercise intention in patients diagnosed with primary brain cancer, Psycho-Oncology, Vol. 16, No. 3, pp. 232-245.
43.Joseph J., Brady M. K. & Hult G. T. M. (2000), Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments, Journal of Retailing, Vol. 76, No. 2, pp. 193-218.
44.Kang, Y. S., Hong, S. & Lee, H. (2009), Exploring continued online service usage behavior: The roles of self-image congruity and regret, Computers in Human Behavior, Vol. 25, pp. 111-122.
45.Kettinger, W. J. & Lee, C. C. (1994), Perceived service quality and user satisfaction with the information services function, Decision Sciences, Vol. 25, pp. 737-766.
46.Kim, J., Jin, B. & Swinney, J. L. (2009), The role of etail quality, e-satisfaction and e-trust in online loyalty development process, Journal of Retailing and Consumer Services, Vol. 16, No. 4, pp. 239-247.
47.Kundisch, D. O. (2001), Building trust-The most important CRM strategy? The 3rd World Congress on the Management of Electronic Commerce, Hamilton, Ontario, Canada.
48.Lange, C. (2002), The role of trust in the development of web-based customer relationships, IFIP International Federation for Information Processing, Vol. 105, pp. 131-144.
49.Laroche, M., Pons F. & Zgolli, N. (2003), A model of consumer response to two retail sales promotion techniques, Journal of Business Research, Vol. 56, pp. 513-522.
50.Lau, P. M., Akbar, A. K. & Fie, Y. G. (2005), Service Quality: a Study of the Luxury Hotels in Malaysia, Journal of American Academy of Business, No. 7, pp. 46-55.
51.Lee, M. S., Choi, J. & Lee, S. G. (2004), The impact of a third-party assurance seal in customer purchasing intention, Journal of Internet Commerce, Vol. 3, No. 2, pp. 33-51.
52.Lee, Y. C. (2006), An empirical investigation into factors adoption of an e-learning system, Online Information Review, Vol. 30, No. 5, pp. 517-541.
53.Lin, H. H. & Wang, Y. S. (2006), An examination of the determinants of customer loyalty in mobile commerce contexts, Information & Management, Vol. 43, No. 3, pp. 271-282.
54.Lu J., Liu C., Yu C. S. & Wang K. (2008), Determinants of accepting wireless mobile data services in China, Information & Management, Vol. 45, pp. 52-64.
55.Lucas, H. C. & Spitler, V. K. Jr. (1999), Technology use and performance: A field study of broker workstations, Decision Sciences, Vol. 30, No. 2, pp. 291-311.
56.Luo, X. (2002), Trust production and privacy concerns on the Internet: A framework based on relationship marketing and social exchangetheory, Industrial Marketing Management, Vol. 31, No. 2, pp. 111-118.
57.Martilla, J. A. & James, J. C. (1977), Importance-Performance Analysis, Journal of Marketing, Vol. 41, No. 1, pp. 77-79.
58.McKnight, D H., Choudhury, V. & Kacmar, C. (2002), The impact of initial consumer trust on intentions totransact with a web site: A trust building model, Journal of Strategic information System, Vol. 11, No. 3, pp. 297-323.
59.Mohsin, A. & Ryan, C. (2005), Service Quality Assessment of 4-Star Hotels in Darwin, Northern Twrritory, Australia, Journal of Hospitality & Tourism Management, No. 12, pp. 25-36.
60.Morgan, R. M. & Hunt, S. D. (1994), The Commitment-trust Theory of Relationship Marketing, Journal of Marketing, Vol. 58, No. 3, pp. 20-38.
61.Nahapiet, J. & Ghoshal, S., (1998), Social capital, intellectual capital, and organizational advantage, Academy of Management Review, Vol. 23, No. 2, pp. 242-266.
62.Neumann, M. (2005), Semantic social network portal for collaborative online communities, Journal of European Industrial Training, Vol. 29, No. 6, pp. 472-487.
63.Ngai, E. W. T., Poon, J. K. L. & Chan, Y. H. C. (2007), Empirical examination of theadoption of WebCT using TAM, Computers & Education, Vol. 48, No. 2, pp. 250-267.
64.Nijhof, N., Hoeven, C. L. & Jong, M. D. T. (2008), Determinants of use of a diabetes risk-screening test, Community Health, Vol. 33, No. 8, pp. 313-317.
65.Oliver, R. L. (1980), A cognitive model of the antecedent and consequences of satisfaction decisions, Journal of Marketing Research, Vol. 17, No. 4, pp. 460-469.
66.Parasuraman, A., Zeithaml, V. A. & Berry, L. L. (1993), The nature and determinants of customer expectations of service, Journal of the Acdemy of Marketing Science, Vol. 21, pp. 1-12.
67.Parasuraman, A., Zeitithaml, V. A. & Berry, L. L. (1985), A conceptual model of service quality and its implications for future research, Journal of Marketing, Vol. 49, No. 4, pp. 41-50.
68.Parasuraman, A., Zeitithaml, V. A. & Berry, L. L. (1988), SERVAUAL: a multiple-item scale for measuring customer expectations of service, Journal of Retailing, Vol. 64, pp. 12-40.
69.Pavlou, P. A. & Fygenson, M. (2006), Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior, MIS Quarterly, Vol. 30, No. 1, pp. 115-143.
70.Pavlou, P. A. (2003), Consumer acceptance of electronic commerce: Intergrating trust and risk with the technology acceptance model, International Journal of Electronic Commerce, Vol. 7, No. 3, pp. 101-134.
71.Pelling, E. L., Se, B. B. & White, K. M. (2009), The theory of planned behavior applied to young people’s use of social networking web sites, CyberPsychology & Behavior, Vol. 12, No. 6, pp. 135-142.
72.Reichheld, F. F. & Schefter, P. (2000), E-loyalty: Your secret weapon on the Web, Harvard Business Review, Vol. 78, No. 4, pp. 105-113.
73.Sampson, S. E. & Showalter, M. J. (1999), The performance-importance response function: Observations and implications, The Service Industries Journal, Vol. 19, pp. 1-25.
74.Schepers, J. & Wetzels, M. (2007), A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects, Information & Management, Vol. 44, pp. 90-103.
75.Singh, J. & Sirdeshmukh, D. (2000), Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgment, Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp. 150-167.
76.Sonja, G. K. (2002), The Role of Consumers’ Trust in Online- Shopping, Journal of Business Ethics, Vol. 39, No. (1/2), pp. 43-50.
77.Suh, B. & Han, I. (2002), Effect of trust on customer acceptance of Internet banking, Electronic Commerce Research and Applications. Vol. 1, No. (3/4), pp. 247-263.
78.Sultan. F. & Mooraj, H. A. (2001), Deigning a trust-based E-business strategy, Market Management, Vol. 10, No. 4, pp. 40-45.
79.Sweeney, J. C., Soutar, G. N. & Johnson, L. W. (1999), The role of perceived risk in the quality-value relationship: a study in a retail environment, Journal of Retailing, Vol. 75, No. 1, pp. 77-105.
80.Tanaka, J. S. & Huba G. J. (1989), A general coefficient of determination for covariance structure models under arbitary GLS estimation, British Journal of Mathematical and Statistical Psychology, Vol. 42, pp. 233-239
81.Taylor, S. & Todd, P. A. (1995), Understanding information technology usage: A test of competing models, Information Systems Research, Vol. 6, No. 2, pp. 144-176.
82.Turban, E., Lee, J., King, D. & Chung, H. M. (2000), Electronic Commerce: A Managerial Perspective, New Jersey: Prentice-Hall.
83.Venkatesh, V. & Davis, F. D. (2000), A theoretical extension of the acceptance model: four longitudinal field studies, Manage Management Science, Vol. 46, No. 2 , pp. 186-204.
84.Venkatesh, V. & Morris, M. G. (2000), A Longitudinal Field Investigation of Gender Difference in Individual Technology Adoption Decision-making Process, Organizational Behavior and Human Decision Process, Vol. 83, No.1, pp. 33-60.
85.Venkatesh, V. (2000), Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology, Information Systems Research, Vol. 11, No. 4, pp. 342-365.
86.Voss, G. B., Parasuraman, A. & Grewal, D. (1998), The Roles of Price, Performances, and Expectations in Determining Statisfaction in Service Exchanges, Journal of Marketing, Vol. 64, No. 4, pp. 46-61.
87.Walczuch, R., Lemmink, J. & Streukens, S. (2007), The effect of service employees’ technology readiness on technology acceptance, Information & Management, Vol. 44, pp. 206-215.
88.Walter, A., Muller, T.A. & Helfert, G. (2003), Functions of Industrial Supplier Relationships and Their Impact on Relationship Quality, Industrial Marketing Management, Vol. 32, No. 2, pp. 159-169.
89.Warrington, T. B., Abgrab, N. J. & Caldwell, H. M. (2000), Building trust to develop competitive advantage in e-business relationships, Competitive Review, Vol. 10, No. 2, pp. 160-168.
90.William, B., Ajay, K., Staelin, R. & Valerie, A. Z. (1993), A dynamic model of service quality: from expectations to behavioral intentions, Journal of Marketing Research, Vol. 30, No. 1, pp. 7-27.
91.Woodside, A. G. & Walser, M. G. (2007), Building strong brands in retailing, Journal of Business Research, Vol. 60, No. 1, pp. 1-10.
92.Yoo, E. Y. & Robbins, L. S. (2007), Understanding middle-aged women’s health information seeking on the web: A theoretical approach, Journal of the American Society for Information Science and Technology, Vol. 59, No. 4, pp. 577-590.
93.Yu, C. H., Chang, H. C. & Huang, G. L. (2006), A Study of Service Quality: Customer Satisfaction and Loyalty in Taiwanese Leisure Industry, The Journal of American Academy of Business, No. 9, pp. 126-132.
94.Yuen, A. H. K. & Ma, W. W. K. (2008), Exploring teacher acceptance of e-learning technology. Asia-Pacific Journal of Teacher Education, Vol. 36, No. 3, pp. 229-243.
95.Zaheer, A., McEvily, B. & Perrone, V. (1998), Does trust matter? Exploring the effects of interorganizational and interpersonal trust on performance, Organization science, Vol. 9, No. 2, pp. 141-159.
96.Zeithaml, V. A., Berry, L. L. & Parasuraman, A. (1996), The behavioral consequences of service quality, Journal of Marketing, Vol. 60, No. 2, pp. 31-46.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊
 
系統版面圖檔 系統版面圖檔