本研究嘗試去探討收集行為背後之動機與行為，並利用認真性休閒理論來檢視收集之休閒活動對休閒效益之影響。本研究分為三個步驟。第一階段主要利用文獻回顧與質性訪談建立題庫，並招募七位對象進行深入訪談，訪談結果同時指出收集中出現的行為與動機。第二階段利用專家問卷調查確認題項，並發展成為問卷。第三階段透過網路問卷方式來了解收集行為背後之動機與行為以及對休閒效益之影響。

研究結果發現，收集動機構面概念是由八個構面所組成，分別為：「人際互動」、「成就追求」、「展現自我」、「滿足支配」、「新奇體驗」、「自我成長」、「休閒享受」與「財務投資」；收集行為構面概念是由六個構面所組成，分別為「深度收集」、「社交品嚐」、「檢查研究」、「炫耀展示」、「長期收集」與「分享贈送」。本研究另利用收集動機構面進行簇群分析，將收集傾向類型分為五大類，分別為「社交互動型」、「尋找支配型」、「體驗成就型」及「投資成就型」與「休閒享受型」。

依據研究目的，本研究利用典型相關分析進行相關變項間關係之探討，第一組典型相關係數收集動機構面組成因素主要是由「人際互動」、「成就追求」、「展現自我」、「休閒享受」與「財務投資」五個因素構面，會影響收集行為組成構面的「深度收集」、「社交品嚐」、「炫耀展示」與「長期收集」四個構面；第二組典型相關係數發現：收集動機構面組成因素主要是經由「人際互動」、「成就追求」與「展現自我」三個構面，會影響收集行為組成構面的「社交品嚐」、「檢查研究」與「分享贈送」三個構面；第三組典型相關係數可以明顯發現：收集動機構面組成因素主要是經由「滿足支配」構面，會影響收集行為組成構面的「檢查研究」、「炫耀展示」與「分享贈送」等三個構面。第四組典型相關係數可以明顯發現：收集動機構面組成因素主要是經由「展現自我」、「自我成長」與「財務投資」，會影響收集行為組成構面的「檢查研究」、「長期收集」、「分享贈送」等三個構面。
再者，分析果也顯示社經背景會對收集動機與行為有顯著影響。收集傾向類型對休閒效益中之生理、社交、心理差異皆達顯著水準；研究顯示收集傾向類型不同其在休閒效益三個構面中確實顯示出差異性。尋找支配型在生理效益中的平均數最高；社交互動型在社交效益與心理效益中的平均數最高。



【關鍵詞】：收藏行為、典藏、深度休閒

Alcoholic commodities Collection, which brought a huge economic benefit, is nowadays a popular business activity. However, little research has been done on understanding the motivation and collecting behavior of alcoholic commodities collection. The purpose of this study was to exploring the relationship between liquor collecting behaviors and leisure benefits based on serious leisure concept.

A three-phase study was designed. In the first stage, literature review and qualitative interviews was adopted to build the question bank. Seven participants who are alcoholic commodities collectors were recruited through snowball sampling. In second stage, expert questionnaires were conducted to design the questionnaire. In the third stage, on-line survey were used; Moreover, the descriptive statistics, factor analysis, cluster analysis, t-test, oneway-ANOVA, Chi-square test, Pearson correlation, and canonical correlation analysis were used to understand the collected behavior and motivation of liquor collectors

The results found that the concept of liquor colleting motivation consisted of eight factors, such as Personal Interaction, Achievements Pursuit, Self Expression, Domination Meet, Novelty Experience, Self Growth, Leisure Enjoy, Financial Investment. The concept of liquor colleting behavior consisted of six factors, such as Depth Collection, Social and Tasting, Check and Study, Show off and Display, Long-term collection, Sharing and Gifting. The liquor collectors could be divided into five types in terms of collected motivation, namely Social Interaction Type, Search and Dominance Type, Experience and Achievements Type, Investment and Achievers Type, and Leisure and Enjoy Type.

Also, the results proved that collecting behavior was connected to motivation. Four canonical correlation coefficients were found to be statistically significant. The first set of canonical correlation that have five motivation factors (Personal Interaction, Achievements Pursuit, Self Expression, Leisure Enjoy, and Financial Investment) had an effect on four behavior factors (Depth Collection, Social and Tasting, Show off and Display, and Long-term collection). The second set of canonical correlation that have three motivation factors (Personal Interaction, Achievements Pursuit, and Self Expression) had an effect on three behavior factors (Social and Tasting, Check and Study, and Sharing and Gifting). The third set of canonical correlation that have one motivation factor (Domination Meet) had an effect on three behavior factors (Check and Study, Show off and Display, and Sharing and Gifting). The Four set of canonical correlation that have three motivation factors (Self Expression, Self Growth, and Financial Investment) had an effect on three behavior factors (Check and Study, Long-term collection, and Sharing and Gifting).
The results of t-test and oneway-ANOVA showed a significant effect of background to motivation and behavior. Also, the collector types had a significant difference on leisure benefits, such as physical benefits, social benefits, and psychological benefits. Search and Dominance Type had highest mean on physical benefits; and Social Interaction Type had highest mean on social benefits, and psychological benefits.

【Keywords】:collecting behaviors, alcoholic commodities collection, serious leisure

第一章 緒論...........................1
第一節-研究背景與動機.................1
第二節-研究目的......................2
第三節-研究流程與範圍.................3
第四節-研究限制.....................4
第二章 文獻回顧........................5
第一節 認真性休閒....................5
第二節 收集行為......................10
第三節 休閒的效益....................25
第三章 酒類收集家訪談...................36
第一節 研究方法......................36
第二節 訪談研究結果與討論..............41
第四章 正式問卷發展.....................50
第一節 問卷與題項修正.................50
第二節 正式問卷發展...................63
第五章 酒類收集行為問卷調查..............69
第一節 研究方法......................69
第二節 研究結果與討論.................74
第六章 結論與建議......................130
第一節 研究結論......................130
第二節 後續研究建議...................133
參考文獻..............................134
附錄.................................1

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