跳到主要內容

臺灣博碩士論文加值系統

(44.210.83.132) 您好!臺灣時間:2024/05/25 20:16
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:廖珮嫻
研究生(外文):Pei-Hsien Liao
論文名稱:Facebook 粉絲專頁對消費者購買意願之影響-以平價服飾品牌與奢侈品牌為例
論文名稱(外文):The Effect of Facebook Fan Page on Consumer&;apos;&;apos;s Purchase Intention-Examples of Budget Fashion Brands and Luxury Brands
指導教授:徐蕙萍徐蕙萍引用關係
指導教授(外文):Huey-Pyng Shyu
學位類別:碩士
校院名稱:國立高雄第一科技大學
系所名稱:國際管理碩士學位學程
學門:社會及行為科學學門
學類:經濟學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:109
中文關鍵詞:計畫行為理論主動參與科技接受模型購買意願Facebook粉絲專頁社群媒體行銷
外文關鍵詞:social media marketingFacebook fan pageTheory of Planned BehaviorTechnology Acceptance Modelactive participationpurchase intention
相關次數:
  • 被引用被引用:0
  • 點閱點閱:984
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
資訊科技與行動技術的快速發展帶來了新的消費模式。消費者使用線上購物且隨時都可以得到任何他們想要的產品知識。此外,人們可以在任何時間使用社交媒體。消費者花費越來越多的時間在社群網站上,且願意分享他們喜歡的資訊給其他朋友與使用者。品牌的行銷方式必然需要因應這個強大的影響而改變。社交媒體尤其是社群網站是新的行銷媒介;許多品牌都積極地使用社群網站與消費者互動、快速回應、宣傳其產品、服務、傳遞品牌價值。根據調查,許多公司都使用Facebook作為行銷溝通的工具,來吸引Facebook使用者加入他們的粉絲專頁,以增加人氣和提高購買行為。
此研究整合科技接受模型 (TAM),並計劃行為理論 (TPB),探討探討兩個不同層次的品牌—平價服飾品牌和奢侈品牌之Facebook粉絲專頁是否會影響消費者的購買意願。研究結果顯示: (1)主動參與Facebook粉絲專頁對信任有顯著影響; (2)信任和認知易用性對粉絲專頁的認知有用性有顯著影響; (3)認知行為控制會影響消費者的購買意願; (4)信任和認知易用性對購買意願沒有顯著影響; (5) 對消費者來說,平價服飾品牌的粉絲專頁訊息比奢侈品牌的粉絲專頁訊息更有幫助,並且會影響其對於平價服飾的購買意願。
The advanced development of Information Technology and mobile technology create new consumption patterns. Information is readily available to consumers. Consumers buy products online, read information online before they buy products. They can find any product knowledge they want rapidly. Besides, people have more chances accessing social media at any time. Consumers spend more and more time on social networking sites, and are willing to share information to other friends and users. Due to these powerful trends, marketing approach is bound to alter. Many firms are actively establishing social media identities, enabling the company to better brand attractiveness and transmit company brand value. Social media especially social networking site is a new medium for brands can directly interact and respond to customers as well as advertise their service or product. According to previous investigation, there are a large number of brands, companies using Facebook as a marketing communication tool to attract Facebook users joining their fan pages to increase the popularity and purchase behavior.
The study integrates Technology Acceptance Model (TAM) model and Theory of Planed Behavior (TPB) to examine two different levels of brands—(budget fashion brands and luxury brands), one is close to our daily life and the other is a well-known luxury brand all over the world, which fan pages whether influence on consumers&;apos;&;apos; purchase intention. The findings indicate that (1) active participation in Facebook fan page has significant effect on trust; (2) trust and perceived ease of use have significant impact on perceived usefulness of fan pages; (3) perceived behavioral control will influence on consumer&;apos;&;apos;s purchase intention; (4) trust and perceived ease of use are no significant effect on purchase intention; and (5) consumers perceive that budget fashion brands&;apos;&;apos; fan pages are more useful and will affect their purchase intention than fan pages of luxury brands.
TABLE OF CONTENTS
ABSTRACT i
ACKNOWLEDGEMENTS iv
TABLE OF CONTENTS v
LIST OF FIGURE vii
LIST OF TABLE viii
CHAPTER 1 INTRODUCTION 1
1.1 Research Background 1
1.2 Research Motivation 3
1.3 Research Objective 5
1.4 Research Procedure 6
CHAPTER 2 LITERATURE REVIEW 8
2.1 Social Media Marketing and Facebook Fan Page 8
2.1.1 Social Media 8
2.1.2 Social Media Marketing 11
2.1.3 The Overview of Facebook 14
2.1.4 Facebook Fan Page as an Online Brand Community 16
2.2 Theoretical Background 18
2.2.1 Active participation 18
2.2.2 Technology Acceptance Model (TAM) 20
2.2.3 Perceived usefulness (PU) 22
2.2.4 Perceived Ease of Use (PEOU) 23
2.2.5 Trust 24
2.2.6 Purchase intention 26
2.2.7 Theory of Planned Behavior 28
2.2.8 Subjective Norms (SN) 29
2.2.9 Perceived behavioral control (PBC) 30
2.3 Hypotheses Development 31
2.3.1 Effect of active participation on trust 31
2.3.2 Effect of trust on purchase intention 32
2.3.3 Effect of Trust on Perceived Usefulness 33
2.3.4 Effect of perceived usefulness (PU) and perceived ease of use (PEOU) on purchase intention (PI) 33
2.3.5 Effect of subjective norms on purchase intention 35
2.3.6 Effect of perceived behavioral control on purchase intention 36
CHAPTER 337 RESEARCH METHODOLOGY 37
3.1 Research Framework 37
3.2 Research Hypotheses 38
3.3. Operational Definition of Constructs 39
3.4 Questionnaire 40
3.4.1 Measurement of Research Constructs 40
3.4.2 Questionnaire Design 44
3.5 Pretesting Procedures 44
3.6 Sampling and Data collection 46
3.7 Analytical Method 46
CHAPTER 447 RESULT AND FINDING 47
4.1 Descriptive Data Analysis 47
4.2 Factor Analysis (FA) 55
4.3 Confirmatory Factor Analysis (CFA) 58
4.3.1 Convergent validity 59
4.4 Structural Equation Model (SEM) 62
4.5 Data Testing 63
4.5.1 Hypotheses testing 63
CHAPTER 5 DISCUSSION AND IMPLICATION 66
5.1 Research Findings and Discussion 66
5.2 Managerial Implication 67
5.3 Research Limitation and Future Research Suggestion 69
REFERENCE 71
Appendix I 社群網站對消費者行為影響調查--平價品牌 88
Appendix II社群網站對消費者行為影響調查--奢侈品牌 94
REFERENCE

Ahlqvist, T., B&;auml;ck, A., Halonen, M., &; Heinonen S. (2008). Social Media Roadmaps Exploring the futures triggered by social media. VTT Tiedotteita – Valtion Teknillinen Tutkimuskeskus (2454): 13. Retrieved 9 December 2012.
Ahn, T., Ryu, S., &; Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information &; Management, 44(3), 263-275.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior: Springer.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzein, I. (2006). Constructing a TPB questionnaire: conceptual and methodological considerations. Brief description of the theory of planned behavior. September 2002 (Revised January, 2006).
Ajzen, I., &; Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of experimental social psychology, 22(5), 453-474.
Al-Debei, M. M., Al-Lozi, E., &; Papazafeiropoulou, A. (2013). Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective. Decision Support Systems, 55(1), 43-54.
Algesheimer, R., Dholakia, U. M., &; Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing Communications, 69, 19-34.
Ali, H., &; Birley, S. (1998). The role of trust in the marketing activities of entrepreneurs establishing new ventures. Journal of Marketing Management, 14(7), 749-763.
Armstrong, J. S., Morwitz, V. G., &; Kumar, V. (2000). Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy? International Journal of Forecasting, 16(3), 383-397.
Bagozzi, R. P., &; Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Bagozzi, R. P., &; Dholakia, U.M. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23, 45-61.
Baker, R. K., &; White, K. M. (2010). Predicting adolescents’ use of social networking sites from an extended theory of planned behaviour perspective. Computers in Human Behavior, 26(6), 1591-1597.
Barki, H., &; Hartwick, J. (1994 a). Measuring User Participation, User Involvement, and User Attitude. MIS Quarterly, 18(1), 59-82.
Bashar, A., Ahmad, I., &; Wasiq, M. (2012). Effectiveness of Social Media as a Marketing Tool: An Empirical Study. International Journal of Marketing, Financial Services &; Management Research, 1(11), 88-99.
Bentler, P. M., &; Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological bulletin, 88(3), 588-606.
Bernoff, J., &; Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business School Publishing.
Bhattacherjee, A. (2000). Acceptance of e-commerce services: the case of electronic brokerages. Systems, Man and Cybernetics, Part A: Systems and Humans, IEEE Transactions on, 30(4), 411-420.
Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS Quarterly, 25(3), 351-370.
Bielski, L. (2008). Guided by Feedback: Measuring Customer Engagement ABA Banking Journal, 100(8), 44-46.
Bohrnstedt, G. W. (1970). Reliability and validity assessment in attitude measurement. In: G. Summers (Ed.), Attitude measurement (pp. 80-99). Chicago, IL: Rand-McNally.
Bolton, R. N. (2011). Comment: Customer Engagement : Opportunities and Challenges for Organizations. Journal of Service Research, 14(3), 272-274.
Borle, S., Dholakia, U. M., Singh,S. S., &; Durham E. (2010). The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation. Marketing Science, under 1st review, 1-36.
Boyd, D. M., &; Ellison, N. B. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Browne, M. W., &; Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A. Bollen &; J. S. Long (Eds.), Testing Structural Equation Models. Newbury Park, CA: Sage.
Brzozowski, M. J., Hogg, T., &; Szabo, G. (2008). Friends and foes: ideological social networking. Paper presented at the Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.
Bushelow, E. E. (2012). Facebook Pages and Benefits to Brands. Strategic Communications. The Elon Journal of undergraduate research in communications, 3(3), 5-20.
Cameron, R., Ginsburg, H., Westhoff, M., &; Mendez, R. V. (2012). Ajzen&;apos;&;apos;s Theory of Planned Behavior and Social Media Use by College Students. AMERICAN JOURNAL OF PSYCHOLOGICAL RESEARCH, 1-20.
Casal&;oacute;, L., Flavi&;aacute;n, C., &; Guinal&;iacute;u, M. (2007). The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software. Online Information Review, 31(6), 775-792.
Celsi, R. L., &; Olson, J. C. (1988). The Role of Involvement in Attention and Comprehension Processes. Journal of Consumer Research, 15(2), 210-224.
Cha, J. (2009). Shopping on Social Networking Web Sites: Attitudes toward Real versus Virtual Item. Journal of Interactive Advertising, 10(1), 77-93.
Chaffey, D., Ellis-Chadwick, F., Mayer, R., &; Johnston, K. (2009). Internet Marketing: Strategy, Implementation and Practice (fourth Ed.). Essex: Pearson Education Limited.
Chan, K., Yim, B., &; Lam, S. (2010). Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures. Journal of Marketing Communications, 74, 48-64.
Chi, H. H. (2011). Interactive Digital Advertising vs. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan. Journal of Interactive Advertising, 12(1), 44-61.
Childers, T. L., Carr, C. L., Peck, J., &; Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
Chircu, A. M., Davis, G. B., &; Kauffman, R. J. (2000). Trust, expertise, and e-commerce intermediary adoption. Paper presented at the Sixth Americas Conference on Information Systems, New York.
Chu, S. C., &; Kim, Y. J. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75.
Chung, C., &; Austria, K. (2010). Social media gratification and attitude toward social media marketing messages: a study of the effect of social media marketing message on online shopping value. Paper presented at the Proceedings of the Northeast Business &; Economics Association.
Cohen, L. S. (2009). Is There A Difference Between Social Media And Social Networking? http://cohenside.blogspot.tw/2009/03/is-there-difference-between-social.html
Constantinides, E., &; Lorenzo-Romero, C., &; Alarc&;oacute;n-del Amo, M. d. C. (2013). Social Networking Sites as Business Tools: A Study of User Behavior. Business Process Management; SCI 444, 221-240.
Consult, A. (2002). China online banking study: Faculty of Business Administration, National University of Singapore.
Cusati, P. (2012). 5 lessons we learned creating our business Facebook Page. Retrieved from TELUS Neighbourhood website: http://forum.telus.com/t5/TELUS-Talks-Business-Blog/5-lessons-we-learned-creating-our-business-Facebook-Page/ba-p/10638
Dabholkar, P. A., &; Sheng, X. (2012). Consumer participation in using online recommendation agents: effects on satisfaction, trust, and purchase intentions. The Service Industries Journal, 32(9), 1433-1449.
Daugherty, T., &; Hoffman, E. (2014). eWOM and the importance of capturing consumer attention within social media. Journal of Marketing Communications, 20(1-2), 82-102.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319-340.
Davis, F. D. (1993). User acceptance of information technology: system characteristics, user perceptions and behavioral impacts. International journal of man-machine studies, 38(3), 475-487.
Davis, F. D., Bagozzi, R. P., &; Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982-1003.
Dholakia, U. M., &; Bagozzi, R. P. (2001). Consumer behavior in digital environments. In V. M. Jerry Wind (Ed.), Digital Marketing: Global Strategies from the World&;apos;&;apos;s Leading Experts (pp. 163-200). New York: Wiley.
Dholakia, U. M., Bagozzi, R.P., &; Pearo, L.K. (2004). A social influence model of consumer participation in network-and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241-263.
Di Pietro, L., Di Virgilio, F., &; Pantano, E. (2012). Social network for the choice of tourist destination: attitude and behavioural intention. Journal of Hospitality and Tourism Technology, 3(1), 60-76.
Di Pietro, L., &; Pantano, E. (2012). An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook. Journal of Direct, Data and Digital Marketing Practice, 14(1), 18-29.
Dodds, W. B., Monroe, K. B., &; Grewal, D. (1991). Effects of price, brand, and store information on buyers&;apos;&;apos; product evaluations. Journal of Marketing Research (JMR), 28(3), 307-319.
Doney, P. M., &; Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. the Journal of Marketing, 35-51.
Driver Side, Dealer.com, &; GfK Automotive. (2012). THE RISE OF LOYALTY, ADVOCACY &; INFLUENCE. http://www.dealer.com/assets/APC-Study-21.pdf
Drury, G. (2008). Opinion piece: Social media: Should marketers engage and how can it be done effectively? Journal of Direct, Data and Digital Marketing Practice, 9, 274-277.
Dwyer, C., Hiltz, S. R., &; Passerini, K. (2007). Trust and Privacy Concern Within Social Networking Sites: A Comparison of Facebook and MySpace. Paper presented at the AMCIS.
Ellison, N. B., Steinfield, C., &; Lampe, C. (2007). The benefits of Facebook &;quot;friends&;quot;: social capital and college students&;apos;&;apos; use of online social network sites. Journal of Computer-Mediated Communication, 12, 1143-1168.
Engel, J. F., Blackwell, R. D., &; Miniard, P. W. (1995). Consumer behavior, 8th. New York: Dryder.
Etemad-Sajadi, R. (2014). The influence of a virtual agent on web-users&;apos;&;apos; desire to visit the company: The case of restaurant&;apos;&;apos;s web site. International Journal of Quality &; Reliability Management, 31(4), 419-434.
Facebook. (2012 b). Best Practice Guide:Marketing on Facebook. https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-prn1/851582_254771541330673_877557920_n.pdf
Facebook. (2014 a). Quarterly Earnings Slides Q4 2013. http://files.shareholder.com/downloads/AMDA-NJ5DZ/2928519949x0x721748/be75c513-b84a-486d-a838-25cdc79c6a16/FB_Q413EarningsSlidesFINAL.pdf
Facebook. (2014 b). Quarterly Earnings Slides Q1 2014. http://files.shareholder.com/downloads/AMDA-NJ5DZ/3115606328x0x746532/5c43ca27-de18-437a-b304-841a2052b98a/FB_Q114EarningsSlides20140421.pdf
Fandos, C., &; Flavi&;aacute;n, C. (2006). Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product. British Food Journal, 108(8), 646-662.
Fishbein, M., &; Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. MA: Addison-Wesley.
Flavi&;aacute;n, C., &; Guinal&;iacute;u, M. (2006). Consumer trust, perceived security, and privacy policy: three basic elements of loyalty to a web site. Industrial Management &; Data Systems, 106(5/6), 601-620.
FredCavazza.net. (2012). Social Media Landscape 2012. http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. the Journal of Marketing, 1-19.
Gefen, D. (2003). TAM or Just Plain Habit: A Look at Experienced Online Shoppers. Journal of End User Computing, 15(3), 1-13.
Gefen, D., Karahanna, E., &; Straub, D. W. (2003). Trust and TAM in online shopping: an integrated model. MIS Quarterly, 27(1), 51-90.
Gefen, D., Straub, D. W., &; Boudreau, M.-C. (2000). Structural Equation Modeling and Regression: Guidelines for Research Practice. Communications of the Association for Information Systems, 4.
Gulati, R. (1995). Social structure and alliance formation patterns: A longitudinal analysis. Administrative science quarterly, 619-652.
Gummerus, J., Liljander, V., Weman, E., &; Pihlstr&;ouml;m, M. (2012). Customer engagement in a Facebook brand community. Management Research Review, 35(9), 857-877.
Guriting, P., &; Ndubisi, N. O. (2006). Borneo online banking: evaluating customer perceptions and behavioural intention. Management research news, 29(1/2), 6-15.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., &; &; Tatham, R. (2006). Multivariate Data Analysis (6th ed.): Pearson Education, Inc.
Han, H., Hsu, L. T. J., &; Sheu, C. (2010). Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334.
Hansson, L., Wrangmo, A., &; S&;oslash;ilen, K. S. (2013). Optimal ways for companies to use Facebook as a marketing channel. Journal of Information, Communication and Ethics in Society, 11(2), 112 -126.
Hartshorn, S. (2010). 5 Differences Between Social Media and Social Networking. Retrieved from Social Media Today website: http://socialmediatoday.com/sarahhartshorn1/102062/5-differences-between-social-media-and-social-networking
Hatcher, L. (1994). A step-by-step approach to using the SAS system for factor analysis and structural equation modeling: Sas Institute.
Hausman, A. V., &; Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13.
Hayduk, L. A. (1987). Structural equation modeling with LISREL: Essentials and advances: Johns Hopkins University Press.
Hinz, O., Skiera,B., Barrot, C., &; Becker, J. U. (2011). Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing Research, 75(6), 55-71.
Hiscock, J. (2001). Most trusted brands. Marketing, 1, 32-33.
Holmes, J. G., &; Rempel, J. K. (1989). Trust in close relationships. In C. Hendrick (Ed.), Review of personality and social psychology (Vol.10, pp.187-220). London:Sage.
Hoyer, W. D., &; Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17(2), 141-148.
Hoyle, R. H. (1995). Structural equation modeling: Concepts, issues, and applications. Sage Publications.
Hsu, C. L., &; Lin, J. C. C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information &; Management, 45(1), 65-74.
Hutter, K., Hautz, J., Dennhardt, S., &; F&;uuml;ller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product &; Brand Management, 22(5/6), 342-351.
INSIGHTXPLORER. (2012). 2012 White Paper on Internet Community. http://zh.scribd.com/doc/117223697/2012%E5%B9%B4%E7%B6%B2%E8%B7%AF%E7%A4%BE%E7%BE%A4%E7%99%BD%E7%9A%AE%E6%9B%B8
Isabel, A. Q., &; Kamila, B. (2010). Marketing and Facebook: How Fashion Companies Promote Themselves on Facebook. (Master&;apos;&;apos;s Thesis, Uppsala University).
Ives, B., &; Olson, M. H. (1984). User Involvement and MIS Success: A Review of Research. Management Science, 30(5), 586-603.
Jahn, B., &; Kunz, W. (2012). How to transform consumers into fans of your brand. Journal of Service Management, 23(3), 344-361.
Jantan, M., Ramayah, T., &; Chin, W. W. (2001). Personal computer acceptance by small and medium companies: Evidence from Malaysia. Jurnal Manajemen &; Bisnis, 3(1), 1-14.
Kane, G. C., Fichman, R. G., Gallaugher, J., &; Glaser, J. (2009). Community relations 2.0. Harvard business review, 87(11), 45-50.
Kang, J. (2011). Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands. (Dissertation, Iowa State University).
Kang, J., Tang, L., &; Fiore, A. M. (2014). Enhancing consumer-brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation. International Journal of Hospitality Management, 36, 145-155.
Kapferer, J. N. (2008). The new strategic brand management: Kogan Page.
Kaplan, A. M., &; Haenlein, M. (2010). Users of the world, unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.
Kerpen, D. (2011). Likeable social media. Nova York (EUA): McGraw Hill.
Khan, A., &; Khan, R. (2012). Embracing new media in Fiji: the way forward for social network marketing and communication strategies. Strategic Direction, 28(4), 3-5.
Kim, A. J., &; Ko, E. (2010). Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164-171.

Kim, B., &; Han, I. (2011). The role of utilitarian and hedonic values and their antecedents in a mobile data service environment. Expert Systems with Applications, 38(3), 2311-2318.
Kim, D. J., Song, Y. I., Braynov, S. B., &; Rao, H. R. (2005). A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analyses of academia/practitioner perspectives. Decision Support Systems, 40(2), 143-165.
Kleine-Kalmer, B., &; Burmann C. (2013). USES AND GRATIFICATIONS OF BRAND FAN PAGES IN SOCIAL NETWORKS -- AN EMPIRICAL STUDY ON FACEBOOK BRAND FAN PAGES OF FOOD AND BEVERAGE BRANDS. Paper presented at the AMA Summer Educators&;apos;&;apos; Conference.
Koh, J., &; Kim, Y. G. (2004). Knowledge sharing in virtual communities: An e-business perspective. Expert Systems with Applications, 26(155-166).
Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information systems research, 13(2), 205-223.
Kozinets, R. V. (2002). The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research, 39, 61-72.
Kwon, N., &; Onwuegbuzie, A. J. (2005). Modeling the factors affecting individuals&;apos;&;apos; use of community networks: A theoretical explanation of community-based information and communication technology use. Journal of the American Society for Information Science and Technology, 56(14), 1525-1543.
Lee, D. H. (2010). Growing Popularity of Social Media and Business Strategy. SERI Quarterly, 3 (4), 112-117.
Lee, H., &; Choi, B. (2003). Knowledge management enablers, processes, and organizational performance: an integrative view and empirical examination. Journal of management information systems, 20(1), 179-228.
Lee, W., Xiong, L., &; Hu, C. (2012). The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model. International Journal of Hospitality Management, 31(3), 819-827.
Leech, N. L., Barrett, K. C., &; Morgan, G. A. (2005). SPSS for intermediate statistics: Use and interpretation: Psychology Press.
Leeraphong, A., &; Mardjo, A. (2013). Trust and Risk in Purchase Intention through Online Social Network: A Focus Group Study of Facebook in Thailand. Journal of Economics, Business and Management, 1(4), 314-318.
Legris, P., Ingham, J., &; Collerette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model. Information &; Management, 40(3), 191-204.
Letchumanan, M., &; Muniandy, B. (2013). Migrating to e-book: a study on perceived usefulness and ease of use. Library Hi Tech News, 30(7), 10-16.
Lilley, S., Grodzinsky, F. S., &; Gumbus, A. (2012). Revealing the commercialized and compliant Facebook user. Journal of Information, Communication and Ethics in Society, 10(2), 82-92.
Lin, H. F. (2006). Understanding behavioral intention to participate in virtual communities. CyberPsychology &; Behavior, 9(5), 540-547.
Loh, A. (2011). A Study on Influence of Trust, Social identity, Perceived Risk and EWOM on Consumer Decision-Making Process in the context of Social Network Sites. (Master, Blekinge Institute of Technology).
Lorenzo-Romero, C., Del Chiappa, G., &; Alarc&;oacute;n-del-Amo, M. d. C. (2013). The users adoption and usage of social network sites: an empirical investigation in the context of Italy. Paper presented at the International Marketing Trends Conference, Paris-Venice: Venezia.
Luthfihadi, M., &; Dhewanto, W. (2013). Technology Acceptance of E-commerce in Indonesia. International Journal of Engineering Innovation and Management, 3(1), 9-18.
Ma, H., Yang H., Lyu, M. R., &; King, I. (2008). Sorec: social recommendation using probabilistic matrix factorization. Paper presented at the Proceedings of the 17th ACM conference on Information and knowledge management.
Madden, T. J., Ellen, P. S., &; Ajzen, I. (1992). A comparison of the theory of planned behavior and the theory of reasoned action. Personality and social psychology Bulletin, 18(1), 3-9.
Mangold, W. G., &; Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
Marketing Land.com. (2013). Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers. Retrieved from http://marketingland.com/ website: http://marketingland.com/facebook-20-million-small-businesses-pages-63582
McAfee, A., Howe, J., &; Surowiecki, J. (2011). The Revolution Will Be Shared: Social Media and Innovation. Research Technology Management, 54(1), 64-66.
McCarthy, L., Stock, D., &; Verma, R. (2010). How travelers use online and social media channels to make hotel-choice decisions. Cornell Hospitality Reports, 10(18), 1-18.
Miciak, A. R., &; Shanklin, W. L. (1994). Choosing celebrity endorsers. Marketing Management, 3(3), 50-59.
Moon, J. W., &; Kim, Y. G. (2001). Extending the TAM for a World-Wide-Web context. Information &; Management, 38(4), 217-230.
Moorman, C., Zaltman, G., &; Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of Marketing Research (JMR), 29(3), 314-328.
Morgan, R. M., &; Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
Mu&;ntilde;iz, A. M. J., &; O&;apos;&;apos;Guinn, T. C. (2001). Brand Community. Journal of Consumer Research, 27(4), 412-432.
Nair, M. (2011). Understanding and measuring the value of social media. Journal of Corporate Accounting &; Finance, 22(3), 45-51.
Nunnally, J. (1978). Psychometric theory: New York: McGraw-Hill.
O&;apos;&;apos; Brien, D., &; Torres, A. M. (2012). Social Networking and Online Privacy: Facebook Users&;apos;&;apos; Perceptions. Irish Journal of Management, 31(2), 63-97.
Orzan, G., Serban, C., Iconaru, C., &; Macovei, O. I. (2013). Modeling the Impact of Online Social Marketing Campaigns on Consumers’ Environmentally Friendly Behavior. Research Journal of Recent Sciences, 2(3), 14-21.
Park, H. S. (2000). Relationships among attitudes and subjective norms: Testing the theory of reasoned action across cultures. Communication Studies, 51(2), 162-175.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International journal of electronic commerce, 7(3), 101-134.
Peruta, A., Ryan, W., &; Acquavella, G. (2012). Organizational Approaches to Social Media Branding: Comparing Brand Facebook Pages and Web sites. Paper presented at the International Conference on Communication, Media, Technology and Design. http://www.williamryanonline.net/publications/iccmtd2012.pdf
Petty, R. E., Cacioppo, J. T., &; Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10, 135-146.
Pillai, A., &; Mukherjee, J. (2011). User acceptance of hedonic versus utilitarian social networking web sites. Journal of Indian Business Research, 3(3), 180-191.
Powell, J. (2009). 33 Million People in the room: How to create, influence, and run a successful business with social networking (1 Ed.). New Jersey: Financial Times Press.
Preece, J., Nonnecke, B., &; Andrew, D. (2004). The top five reasons for lurking: improving community experiences for everyone. Computers in Human Behavior, 20, 201-223.
Raacke J., &; Bonds-Raacke J. (2008). Myspace and Facebook: applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychol &; Behavior, 11, 169-174.
Rauniar, R., Rawski, G., Yang, J., &; Johnson, B. (2014). Technology acceptance model (TAM) and social media usage: an empirical study on Facebook. Journal of Enterprise Information Management, 27(1), 6-30.
Rheingold, H. (2008). Using Participatory Media and Public Voice to Encourage Civic Engagement. Civic Life Online: Learning How Digital Media Can Engage Youth. In W. L. Bennett (Ed.). The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: The MIT Press, 97-118
Ridings, C. M., Gefen, D., &; Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The Journal of Strategic Information Systems, 11(3), 271-295.
Robey, D. (1979). User attitudes and management information system use. Academy of Management Journal, 22(3), 527-538.
Rogers, C. R. (1962). The interpersonal relationship: The core of guidance. Harvard Educational Review, 35(4), 416-429.
Ruiz-Mafe, C., Mart&;iacute;-Parre&;ntilde;o, J., &; Sanz-blas, S. (2014). Key drivers of consumer loyalty to Facebook fan pages. Online Information Review, 38(3), 4-4.
Schau, H. J., Mu&;ntilde;iz Jr, A. M., &; Arnould, E. J. (2009). How brand community practices create value. Journal of Marketing, 73(5), 30-51.
Schultz, R. L., &; Slevin, D. P. (1975). Implementing operations research/management science: American Elsevier Pub. Co.
Schurr, P. H., &; Ozanne, J. L. (1985). Influences on exchange processes: buyers&;apos;&;apos; preconceptions of a seller&;apos;&;apos;s trustworthiness and bargaining toughness. Journal of Consumer Research, 939-953.
Schwartz, P. (2003). Inevitable Surprises: Thinking Ahead in a Time of Turbulence. New York: Gotham Books.
Scott, J. E. (1995). The measurement of information systems effectiveness: evaluating a measuring instrument. ACM SIGMIS Database, 26(1), 43-61.
Shang, R. A., Chen, Y. C., &; Liao, H. J. (2006). The value of participation in virtual consumer communities on brand loyalty. Internet Research, 16(4), 398-418.
Shih, Y.Y., &; Fang, K. (2004). The use of a decomposed theory of planned behavior to study Internet banking in Taiwan. Internet Research, 14(3), 213-223.
Sin, S. S., Nor, K. M., &; Al-Agaga, A. M. (2012). Factors Affecting Malaysian young consumers’ online purchase intention in social media websites. Procedia-Social and Behavioral Sciences, 40, 326-333.
Sledgianowski, D., &; Kulviwat, S. (2009). Using social network sites: The effects of playfulness, critical mass and trust in a hedonic context. Journal of Computer Information Systems, 49(4), 74-83.
Smith, A. N., Fischer, E., &; Chen, Y. J. (2012). How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102-113.
Smith, R. E., &; Swinyard, W. R. (1982). Information response models: An integrated approach. Journal of Marketing, 46(1), 81-93.
Socialbakers. (2012). The 20 Most Interesting Social Networks. http://www.socialbakers.com/resource-center/808-article-the-20-most-interesting-social-networks
Social Media Examiner.com. (2013). 2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT: How Marketers Are Using Social Media to Grow Their Businesses. Retrieved from http://www.socialmediaexaminer.com/ website: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf
Statista. (2014). Leading social networks worldwide as of January 2014, ranked by number of active users. http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Stokes, R. (2008). eMarketing: The Essential Guide to Online Marketing. Quirk eMarketing.
StrongView. (2013). Leveraging Consumer Data is Biggest Challenge Facing Online Marketers in 2014, According to Annual StrongView Marketing Trends Survey. Retrieved from http://www.strongview.com/ website: http://www.strongview.com/about/news-and-events/press-releases/2013/leveraging-consumer-data-is-biggest-challenge-facing-online-marketers-in-2014
Syncapse .com. (2013, April). The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media.
Taylor, S., &; Todd, P. A. (1995). Understanding information technology usage: A test of competing models. Information systems research, 6(2), 144-176.
Thompson, S. A., &; Sinha, R. K. (2008). Brand communities and new product adoption: The influence and limits of oppositional loyalty. Journal of Marketing Communications, 72(6), 65-80.
Times, T. (2014). Taiwan likes Facebook, has highest penetration. http://www.taipeitimes.com/News/biz/archives/2014/02/28/2003584495
Trice, A. W., &; Treacy, M. E. (1988). Utilization as a dependent variable in MIS research. ACM SIGMIS Database, 19(3-4), 33-41.
Ulusu, Y., Yurtkoru, E. S., &; Durmus, B. (2011). Personality, privacy and trust issues in virtual society. In E. Centeno &; C. Veloutsou (Eds.). New perspective of contemporary marketing, Athens Institute for Education and Research.
Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 695-704.
Venkatesh, V., &; Davis, F. D. (1996). A model of the antecedents of perceived ease of use: Development and test. Decision sciences, 27(3), 451-481.
Venkatesh, V., &; Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204.
Venkatesh, V., &; Morris, M. G. (2000). Why don&;apos;&;apos;t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly, 115-139.
Vincos Blog. (2013). World Map of Social Networks. http://vincos.it/world-map-of-social-networks/
Weise, G. (1975). Psychologische Leistungstests. G&;ouml;ttingen, Germany: Hogrefe.
Whatls.com. (2011). social media marketing (SMM). http://whatis.techtarget.com/definition/social-media-marketing-SMM
Yang, T. (2012). THE DECISION BEHAVIOR OF FACEBOOK USERS. Journal of Computer Information Systems, 52(3), 50-59.
Yousif, R. O. (2012). The Extent of Facebook Users&;apos;&;apos; Interest in the Advertising Messages. International Journal of Marketing Studies, 4(3), 122-133.
Zaglia, M. E. (2013). Brand communities embedded in social networks. Journal of Business Research, 66(2-2), 216-223.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. the Journal of Marketing, 52, 2-22.
Zhu, D. S., Lee, Z. C. R., O&;apos;&;apos;Neal, G. S., &; Chen, Y. H. (2011). Mr. Risk! Please Trust Me: Trust Antecedents that Increase Online Consumer Purchase Intention. Journal of Internet Banking &; Commerce, 16(3), 1-23.
Zimmermann, G., Favrod, J., Trieu, V., &; Pomini, V. (2005). The effect of cognitive behavioral treatment on the positive symptoms of schizophrenia spectrum disorders: a meta-analysis. Schizophrenia research, 77(1), 1-9.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊