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研究生:鄭崑河
論文名稱:以資源基礎觀點探討創業成功影響因素
論文名稱(外文):Key Success Factors of Entrepreneurship from the Viewpoint of Resource-Based
指導教授:林文寶林文寶引用關係
學位類別:碩士
校院名稱:國立高雄師範大學
系所名稱:事業經營系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:66
中文關鍵詞:資源觀點創業資源質性研究深度訪談法人際網路
外文關鍵詞:Resource-based ViewEntrepreneurial ResourcesQualitative ResearchIn-depth InterviewInterpersonal Networks
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近年來越來越多有興趣與投入於創業者,其滿溢的創業精神若缺乏導引,有可能因為到處衝撞而流失。創立初期,新創企業的資源都是極為有限,創業者如何善用有限資源與掌握資源來提升對創業內涵的理解、聽取更多的經驗分享,當初是憑藉什麼信念與決心在如此有限資源下創業,又如何善用有限資源來凝聚組織本能與核心競爭力達到創業成功?
本研究以新創業初期經常僱用員工數未滿五人之小規模企業,成長到符合「中小企業發展條例」所頒訂之「中小企業認定標準」之企業為研究對象,利用資源基礎觀點來探討創業發展需要那些創業資源的組合與投入,由質性研究中的深度訪談法,對成功創業家進行訪談。藉由訪談資料整理出創業成功的影響因素,從不同產業的創業歷程中,歸納出共同的影響因素,並分析各項因素對創業過程的影響。研究目的是瞭解創業資源的內容、創業者如何有效率發展,在有限的創業資源中創業成功、分析創業者的創業歷程與經營展望和未來風險評估、研析創業者能成功的創業績效衡量因素。
研究發現,創業者的人際網路、知識技能、經驗、家庭關係、創業時的組織結構和創業者當時所認知的環境皆是影響創業的重要因素;而創業者本身的知識技能也會影響日後所採用的創業方式。
In these years, there are more and more people who are interested and involved in venture. But the overflowed entrepreneurial motivation may decrease after several collisions which are resulted in lack of instructions. In the beginning, resources of new venture are extremely limited. How can the entrepreneur well use the limited resource and grasp it to enhance understanding about the entrepreneurship, to get more experience from mutual sharing, to recall the faith and determination to venture with such limited resource? Meanwhile how to employ limited resource to gather organized capability and core competency to reach a successful business?
This study targets at the small enterprises, which employ no more than 5 persons in the beginning of new entrepreneur and conform to the standards for identifying as small and medium enterprises under “Act for Development of Small and Medium Enterprises.” This study uses the resource-based view to explore the necessary combination and investment of resource in the business development, to employ the depth interview of qualitative research to interview the successful entrepreneurs, to collect the factors to affect a successful entrepreneur from the interview, to conclude the common affecting factors from the process in different industry, and to analysis each factor to affect in the entrepreneurial process and analysis each effect of resource in the entrepreneurial process. Purposes of this study are know the content of entrepreneurial resources, realize to develop efficiently for entrepreneur and be successful the limited entrepreneurial resources, analyze the entrepreneurial process of the entrepreneur, the prosperity of business and evaluate the risk in the future, analysis the factors of measurement with success.
According to the interviews, there are seven findings in this study, including : entrepreneur’s interpersonal networks, knowledge and skills, experience, family relationship, organizational structure and entrepreneur’s conscious about the environment at that time, are all important factors affecting entrepreneurship. And the entrepreneur's own knowledge and skills will also affect the way of entrepreneurship adopted in the future.
謝誌 I
中文摘要 II
英文摘要 III
目錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 4
第三節 研究範圍 5
第四節 研究流程與論文結構 6
第二章 文獻探討 7
第一節 資源觀點 7
第二節 創業資源 13
第三節 創業歷程 17
第四節 創業績效衡量 19
第三章 研究方法 21
第一節 研究架構 21
第二節 質性研究 23
第三節 個案分析與研究樣本 24
第四節 訪談程序與問題設計 28
第四章 資料分析與研究結果 33
第一節 創業資源對創業成功的影響 33
第二節 創業歷程對創業成功的影響 38
第三節 創業績效衡量對創業成功的影響 42
第五章 結論與建議 44
第一節 結論 44
第二節 建議 48
參考文獻 50
中文參考文獻 50
英文參考文獻 51
附錄一 參與研究同意函 57
附錄二 受訪企業 58
附錄三 訪談大網 59
附錄四 訪談結果- A公司 60
附錄五 訪談結果- B公司 63
表目錄
表1-1 研究範圍 5
表2-1 策略性資源的內涵 12
表3-1 訪談公司簡介 25
表3-2 各構面分配的問項 32
表4-1 各項資源對創業的影響 37
表4-2 各項創業歷程對創業的影響 41
表4-3 創業績效衡量對創業的影響 43
表5-1 各構面間的關係 45
























圖目錄
圖1-1 研究流程圖 6
圖2-1 資源特性與持久競爭優勢間之關係 9
圖2-2 創業階段 18
圖3-1 研究架構圖 21











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