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研究生:傅金燕
研究生(外文):Fu, Chin-Yen
論文名稱:中高齡者與高齡者選擇機構養老影響因素之探討
論文名稱(外文):A Study on the Influence Factors of Choosing Institutional Setting for Middle-aged and Senior Citizens
指導教授:林清壽林清壽引用關係
指導教授(外文):Lin, Ching-Show
口試委員:吳修志楊偉修林清壽
口試委員(外文):Wu, Hsui-ChihYang, Wei-ShuiLin, Ching-Show
口試日期:2014-05-09
學位類別:碩士
校院名稱:南開科技大學
系所名稱:福祉科技與服務管理所
學門:社會服務學門
學類:老年服務學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:95
中文關鍵詞:選擇機構養老計畫行為理論品牌形象
外文關鍵詞:Institutional setting careTheory of planned behaviorBrand Image
相關次數:
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高齡少子化帶來社會的快速變遷及家庭結構的改變,使得未來老年人生活居住的安排朝向多元發展。「機構養老」是未來老年人養老居住的型態之一。根據內政部統計資料,102年底台灣的安養機構約有1045所,進住安養機構的老人約4萬2947人,只佔老年人口的1.65%。由此可見,國人對機構養老的接受率並不高,因此本研究的目的就是希望探討中高齡者與高齡者選擇機構養老的可能性,且進一步研究影響中高齡者與高齡者選擇機構養老的影響因素。為了解中高齡者與高齡者選擇機構養老的行為意向,本研究以計畫行為理論為基礎,增加品牌形象構面,建立中高齡者與高齡者選擇機構養老影響因素的研究架構,探討影響中高齡者與高齡者選擇機構養老的因素。本研究採問卷調查法,以中部地區45歲以上之中高齡者與高齡者為研究對象。共發放400份問卷,回收有效問卷380份,以AMOS 18.0進行研究模式適配度的驗證與分析。研究結果發現「選擇機構養老態度」、「主觀規範」和「知覺行為控制」會顯著正向影響中高齡者與高齡者選擇機構養老的行為意向,其中以「主觀規範」的影響最高。「品牌形象」對中高齡者與高齡者選擇機構養老的行為意向則無顯著的影響。在干擾變項分析方面,性別及年齡對中高齡者與高齡者選擇機構養老意向無顯著干擾作用。整體研究模型對中高齡者與高齡者選擇機構養老行為意向的解釋力達到82%,表示此模型可有效的預測並解釋中高齡者與高齡者選擇機構養老行為意向。
Combining declining birthrate and rising aged people rapidly change the family structure. The phenomenon makes living arrangements for older people diverse. The institutional setting will be one of choice for the elderly in the future. According to statistics of Ministry of the Interior, there are about 1,045 nursing homes, occupied by 42,947 people, accounting for only 1.65% of the elderly population. Institutional setting care still has still a long way to go. The study applied the planned behavior theory and increased the brand image construct to establish the research framework of behavioral intention of choosing institutional setting care, and explore the influential factors of choosing institutional setting care among the people aged over 45. Questionnaires were designed and distributed in the central Taiwan. 380 valid questionnaires were returned and analyzed by AMOS 18.0 for verification and analysis of goodness of fit. The results showed that attitude toward institutional setting care, perceived behavioral control and subjective norms had a significantly positive impact on the behavioral intention of institutional setting care, while subjective norms toward institutional setting care was the most significant impact. Brand image of institutional setting was insignificant correlated with the behavior intention. In terms of moderating variable analysis, the influence of gender and age in choosing institutional setting care intention was insignificant. The overall explanatory power of research model reached 82%, showing this model can effectively predict and explain the behavioral intention toward institutional setting care among the people aged over 45.
Keywords: Institutional setting care, Theory of planned behavior, Brand Image

誌謝 1
中文摘要 iv
英文摘要 v
目錄 vii
表目錄 ix
圖目錄 ix
第1章緒論 1
1.1 研究背景與動機 1
1.2研究目的 4
1.3研究範圍與對象 5
1.4研究流程 5
第2章文獻探討 7
2.1選擇機構養老動機相關理論 7
2.2 影響個人選擇機構養老的相關因素 9
2.3品牌形象 12
2.4計畫行為理論 13
2.5應用計畫行為理論之相關研究 15
第3章研究方法 19
3.1 研究架構 19
3.2 研究假設 20
3.3 問卷設計 22
3.4 抽樣設計 25
3.5專家效度分析 26
3.6問卷信度分析 30
3.6.1 問卷項目分析 30
3.6.2預試問卷信度分析 34
第4章研究結果與分析 36
4.1 樣本資料統計分析 36
4.2研究模型構面與衡量問項分析 38
4.3結構方程模式驗證 41
4.3.1測量模式分析 42
4.3.2結構模式分析 52
4.4中高齡者與高齡者安養選擇機構養老行為意向路徑分析 57
4.5中介效果驗證 60
4.5.1選擇機構養老態度對主觀規範與選擇機構養老意向之 中介效果 61
4.5.2選擇機構養老態度對品牌形象與選擇機構養老意向之中介效果 62
4.6中高齡者與高齡者安養選擇機構養老行為意向干擾變數分析 64
4.6.1性別變項的干擾分析 65
4.6.2年齡變項的干擾分析 66
4.7討論 67
第5章結論與建議 73
5.1結論 73
5.2 研究限制 74
5.3研究貢獻 74
5.4建議 74
參考文獻 75
論文發表 80
自傳 81
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