跳到主要內容

臺灣博碩士論文加值系統

(44.211.239.1) 您好!臺灣時間:2023/02/05 21:45
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:朱郁珊
研究生(外文):Yu-Shan Ju
論文名稱:從供需角度來探討豪宅買賣關鍵成功因素
論文名稱(外文):The Key Success Factors of Trading Mansion: Analyses from the Perspectives of Developers and Homebuyers
指導教授:陳明吉陳明吉引用關係
指導教授(外文):Ming-Chi Chen
學位類別:碩士
校院名稱:國立中山大學
系所名稱:財務管理學系研究所
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:88
中文關鍵詞:參照單位分析結構方程模型層級分析法關鍵成功因素豪宅
外文關鍵詞:RiditSEMMansionKSFAHP
相關次數:
  • 被引用被引用:4
  • 點閱點閱:302
  • 評分評分:
  • 下載下載:38
  • 收藏至我的研究室書目清單書目收藏:0
由於購屋者的尊重需求與自我實現需求逐漸被需要,因此購屋者藉由購買豪宅來表現自我與眾不同的身份地位,建立出達到凸顯自我身份地位之豪宅市場,建商考慮到豪宅高價格與獲利程度而大批投入豪宅市場,而使建商將投入轉換成獲利為本研究之目的。
本研究採用問卷調查方式得到:一為供給面的豪宅買賣關鍵成功因素,採用層級分析法(AHP)計算得供給面構面重要性排序;另一為購屋者面的豪宅買賣關鍵成功因素,採用結構方程模型(SEM)與參照單位分析(Ridit)計算得購屋者面的構面重要性排序。研究結果發現,供給面與購屋者面對豪宅買賣關鍵成功因素認知相同處有:建案構面以規格影響程度最高;規格中以高標準建造結構影響程度最高;建案品牌中建商品牌地位高影響程度最高;社區機能中24小時專業化管理影響程度最高。以價格構面而言,精華地段中精華特殊地段創造的高單價得到購屋者高度滿意;建案水準中由安全性因素建立的高單價得到購屋者高度滿意。在推廣構面,知名代銷公司中精準分析金字塔客源影響程度最高。本研究亦發現「創意結合」、「置入性行銷」、「親友介紹」、「名人入住」對購屋者而言,並非豪宅買賣高重要性影響因子。
以購屋者立場,供需雙方對於豪宅買賣成功因素影響程度上具差異排序:
一. 對非首次購屋者而言,豪宅高總價凸顯其高人一等的身份地位,因此對豪宅買賣具重要性影響;
二. 高總價豪宅所建立的優質休閒機能與購屋者滿意度呈正相關,因此對豪宅買賣具重要性影響;
三. 豪宅顧問公司提供未來地區發展性分析對豪宅買賣具重要性影響。
本研究結果可供業界作為未來高雄市豪宅推案策略方向的參考。
As the homebuyers respected demand and self-actualization need gradually being needed, homebuyers to purchase mansion to express themselves through unique status. After producing the mansion’s demand, developers take into account the high mansion price and profit into a mansion market, leaving the developers will be converted into a profitable investment for the purposes of research.
This study used questionnaires to obtain: get to the mansion experts face key success factors to calculate experts sorting dimensions of the importance of using the Analytic Hierarchy Process (AHP); another to get homebuyers face mansion key success factors, using Structural Equation Modeling (SEM) and Relative to an Identified Distribution (Ridit) calculated homebuyers face sort facet importance.
For the composition of both supply and demand factors on the mansion key success factors had different from the three results:
non-first time homebuyers, high price has a significant impact on purchasing decisions; vital functions caused by high prices its leisure function strongest influence on purchasing decisions; consultancy firm providing precise geographical analysis has a significant impact on purchasing decisions.
The results for the industry as a reference for future mansion strategy.
學位審定書 i
致謝辭 ii
摘 要 iii
Abstract iv
目 錄 v
圖 次 vi
表 次 vii
第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究範圍 2
第三節 研究流程 3
第二章 文獻探討 4
第一節 豪宅 4
第二節 豪宅認知價值-供給面 8
第三節 豪宅認知價值-購屋者面 13
第四節 建立豪宅買賣關鍵成功因素體系 18
第三章 研究設計與方法 22
第一節 研究設計流程 22
第二節 研究方法 24
第四章 實證結果 31
第一節 豪宅買賣關鍵成功因素權重建立-供給面 31
第二節 豪宅買賣關鍵成功因素構面權重建立-購屋者面 51
第三節 豪宅買賣關鍵成功因素綜合比較 59
第五章 結論與建議 65
第一節 研究發現 65
第二節 實務意涵 65
第三節 研究限制 66
第四節 後續研究 66
參考文獻 67
附錄一 71
附錄二 77
林潤華與周素卿(2005)。台北信義區豪宅及其生產集團─信義計劃區高級住宅社區之生產者分析。地理學報,40,19。
孫秀惠(2003)。買得起的奢華,精品民主化運動。商業週刊,796,64-65。
陳志銘(譯)(2005)。消費者行為。全華科技。(Solomon, M.R., 1994)
臧家宜(2001)。台灣第三代豪宅大搜密。商業時代,33。
鄧振源與曾國雄(1989)。分析層級法的內涵特性與應用。中國統計學報,27(6),13707-13724。
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.
Adelman, I. and Griliches, Z. (1961). On an Index of Quality Change. Journal of the American Statistical Association, 56, 535-546.
Agresti, A. (1984). Analysis of ordinal categorical data. New York: Wiley.
Arndt, J. (1967). Role of Product-Related Conversations in the Diffusion a New Product. Journal of Marketing Research, 4(16), 291-295.
Bhuian, S. N. (1997). Marketing Cues and Perceived Quality: Perception of Saudi Consumers toward Products of the U.S., Japan, Germany, Italy, U.K. and France. Journal of Quality Management, 2(2), 217-235.
Biglaiser, Gary (1993). Middlemen as Experts. Rand Journal of Economics, 24(2), 212-223.
Bils, M. and Klenow, P. J. (2001). Quantifying quality growth. American Economic Review, 91(4), 1006-1030.
Binkley, James K. and John Bejnarowicz (2003). Consumer price awareness in food shopping:the case of quantity surcharges. Journal of Retailing, 79, 27-35.
Campbell, D. T. and Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological Bulletin, 56, 81-105.
Cronbach, I. J.(1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16: 297-334.
Dodds, William B., Kent B. Monroe and Dhruv Grewal (1991). Effects of Price, Brand and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28, 307-319.
Dubois, B. and Doquesne, P. (1993). Polarization Maps: A new approach to identifying and assessing competitive position-the case of luxury brands. Marketing and Research, 21, 115-123.
Dubois, B. and Gilles L. (1994). Attitudes toward the concept of luxury: An Exploratory Analysis. Asia-Pacific Advances in Consumer Research, Siew Meng Leong and Joseph A. Cote, eds., 1(2), 273-278.
Dubois, B., Laurent, G. and Czellar, S. (2001). Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes. Comsumer Research Working Paper, 736.
Engel, J., D. Kollat and R. Blackwell (1984). Consumer Behavior. Dryden Press.
Engel, J., D. Kollat and R. Blackwell (1993). Consumer Behavior(7th ed.). Dryden Press.
Fredericks, J. O. and J. M. Salter (1995). Beyond Customer Satisfaction. Management Review , 84, 29-32.
Garfein, Richard T. (1989). Cross-cultural perspectives on the dynamics of prestige. Journal of Services Marketing, 3, 17-24.
Getz, D. (1991). Festivals, special events, and tourism. New York: Van Nostrand Reinhold.
Grigsby, A. W. (1977). Rethinking Housing and Community development Policy. Human Organization, 14.
Hellier, P. K., Geursen, G. M., Carr, R. A. and Richard, J. A. (2003). Customer repurchase intention: a general structural equation model. European Journal of Marketing, 37, 1762-1800.
Herbert, D. T. and Johnston, R. J. (1978). Social Areas in Cities: Processes, Patterns, and Problems. New York: Wiley.
Kellekci, O. L. and L. Berkoz (2006). Mass Housing: User Satisfaction in Housing and Its Environment in Istanbul, Turkey. European Journal of Housing Policy, 6(1), 77-99.
Keller, K. L. and Aaker, D. A. (1998). He impact of Corporate Marketing on a company''s brand extensions. Corporate Reputation Review, 1(4), 356-378.
Kotler, P. (2002). Marketing management.
McDonald, J. F. and Osuji, C. I. (1995). The Effect of Anticipated Transportation Improvement on Residential Land Values. Regional Science and Urban Economics, 25(3), 261-278.
Matthews, John W. and Geoffrey K. Turnbull (2007). Neighborhood Street Layout and Property Value: The Interaction of Accessibility and Land Use Mix. The journal of real estate finance and economics, 35(2), 111-141.
Moore, R. L. and Graefe, A. R. (1994). Attachments to recreation settings: The case of rail-trail users. Leisure Sciences, 16, 17-31.
Nicolae, Pop Al., Ioan, Fotea S., Florin, Mihoc and Liviu, Pop N. (2009). A Holistic Approach Of Relationship Marketing In Launching Luxury New Products case study : research of the demand for housing in residential complexes in Oradea. Economic Science Series, 18(4), 808.
Parasuraman, A., Zeithaml, V.A. and L.L. Berry (1988). Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Future Research. Journal of Marketing, 64, 12-40.
Potepan, M. J. (1996). Explaining Intermetropolitan Variation in Housing Prices, Rents and Land Prices. Real Estate Economics, 242, 219-245.
O’Cass, A. and Frost, H. (2002). Status brands: examining the effects of non-product-related brand associations on status and conspicuous consumption. The Journal of Product and Brand Management, 11, 67-86.
O’Cass, A. and McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4(1), 25-39.
Ong, S. E. and Koh, Y. C. (2000). Time-on-market and price trade-offs in high-rise housing sub-market. Urban Studies, 37(11), 2057-2071.
Roulac, Stephen E. (2007). Brand+beauty+utility=property value. Property Management, 25(5), 428-446.
Saaty, T. L. (1980). The Analytic Hierarchy Process, McGraw-Hill International Book Company. New York: McGraw Hill.
Schiffman, L. G. and Kanuk, L. L. (2004). Consumer Behavior(10th ed.).
Veblen, T. (1899). The Theory of Leisure Class. New York:Macmillan.
Vigneron, F. and Johnson, L. W. (2004). Measuring Perceptions of Brand Luxury. Journal of Brand Management, 11(6), 484-506.
Woodruff, R. B., Cadotte E. R. and Jenkins R. L. (1983). Modeling consumer satisfaction processes using experience-based norms. Journal of Marketing Research, 20, 296-304.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52, 2-22.
Zellweger, P. (1997). Web-based sales. Electronic Markets, 7, 10-161.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊