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研究生:布希莉
論文名稱:Crowdfunding's Potential in Financing Start-Ups in Africa
論文名稱(外文):非洲新創公司以眾籌模式募資之可行性分析
指導教授:林博文林博文引用關係
學位類別:碩士
校院名稱:國立清華大學
系所名稱:國際專業管理碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:63
外文關鍵詞:CrowdfundingAfricaStart-UpsEntrepreneur
相關次數:
  • 被引用被引用:0
  • 點閱點閱:393
  • 評分評分:
  • 下載下載:61
  • 收藏至我的研究室書目清單書目收藏:2
The aim of this paper is to identify if African entrepreneurs, individuals and/or SMEs are currently using international crowdfunding platforms to fund their projects, which categories are popularly funded, and how can an African country strengthen the quality of entrepreneurial projects in order to receive full funding on an international crowdfunding platform.
This paper has shown that the most active countries on the two leading crowdfunding websites are Ghana, Kenya, South Africa, Tanzania and Uganda. This is attributed to the various business and technology hubs, High Internet and social media penetration rates in these countries. The most supported categories are Art and creative related projects as well as social cause projects however the highest amount of total funded received is in the technology category. Therefore this paper has shown that the “crowd” is willing to funded viable African business ventures, which in turn reinforces crowdfunding’s potential in financing start-ups in Africa.

TABLE OF CONTENTS

Abstract 1
Acknowledgements 3
Table of figures 6
1 Introduction 7
2 Literature 12
2.1 The global emergence of crowdfunding 12
2.2 Crowdfunding & Traditional Methods 15
2.3 Crowdfunding Mechanism 17
2.4 Crowdfunding Models 17
2.4.1 Donation Crowdfunding 18
2.4.2 Crowd Investing 19
3 Crowdfunding potential in Africa 23
3.1 Internet Penetration in Africa 24
3.2 Social Media 26
4 Research Methodology 30
4.1 Research Question 30
4.2 Hypothesis 30
4.3 Methodology 31
4.4 Limitations 32
5 Results & Discussion 33
5.1 Most Active African Countries on Kickstarter and Indiegogo 33
5.2 Sample Size 34
5.3 Project Success rate Kickstarter Vs. Indiegogo 36
5.4 Total Funds Raised: Kickstarter & Indiegogo 38
6 Conclusion & Recommendation 40
7 References 43
8 Appendix 45

7 REFERENCES
World Bank. (2014). Crowdfunding: Innovative access to finance and regulatory challenges. The World Bank, The Innovation Policy Platform. World Bank.
Belleflamme, P., Lambert, T., & Schwienbacher, A. (2013, July 9). Crowdfunding: Tapping the right crowd. Journal of Business Venturing , 25.
Brummer, C., & Gorfine, D. (2013). Crowdfunding: The Next Big Thing. The Milken Institue Review , 66-72.
Coetzee, J. (2013, 10 7). Africa’s crowdfunding context: starting up startups the African way. Retrieved from Venturburn.com: http://ventureburn.com/2013/07/africas-crowdfunding-context-starting-up-startups-the-african-way/
Divakaran, S., McGinnis, P. J., & Shariff, M. (2014). Private Equity and Venture Capital in SMEs in Developing Countries: The Role for Technical Assistance. The World Bank, Capital Markets Practice Non-Bank Financial Institutions Unit. worldwide: The World Bank.
Gathege, D., & Moraa, H. (2013). How ICT Hubs Models Have Impacted on the Technology Entrepreneurship Development. Proceedings of the Sixth International Conference on Information and Communications Technologies and Development. 2, pp. 100-103. New York: ACM.
Gerber, E. M., Hui, J. S., & Kuo, P.-Y. (2013). Crowdfunding: Why People Are Motivated to Post and Fund Projects on Crowdfunding Platforms. IL 60208, USA. Retrieved from http://www.juliehui.org/wp-content/uploads/2013/04/CSCW_Crowdfunding_Final.pdf
Giudici, G., Nava, R., Lamastra, C. R., & Verecondo, C. (2012, October 5). Crowdfunding: The New Frontierr for Financing Entrepreneurship? Milano, Italy, Milano, Italy: Department of Management, Production and Industrial Engineering. Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2157429
Greenberg, M. D., Hui, J., & Gerber, E. (2013, May 2). Crowdfunding: A Resource Exchange Perspective. Paris, France. Retrieved from http://egerber.mech.northwestern.edu/wp-content/uploads/2012/11/Crowdfunding_A-Resource-Exchange-Perspective_2013.pdf
Indiegogo About Us. (2014, February). Retrieved from Indiegogo.com: https://www.indiegogo.com/about/our-story
Indiegogo Categories. (2014, April). Retrieved April 2014, from Indiegogo.com: https://www.indiegogo.com/explore?filter_quick=popular_all
infoDev. (2013). Crowdfunding's Potential for the Developing World. Washington DC: Finance and Private Sector Development Department: World Bank.
Internet Usage Statistics for Africa. (2012, June 30). Retrieved from Internet World Stats Usage and Population Statistics: http://www.internetworldstats.com/stats1.htm
Holmes, D. (2013, October 14). Infographic: Kickstarter vs Indiegogo. Retrieved April 20, 2014, from Pando Daily: http://pando.com/2013/10/14/infographic-kickstarter-vs-indiegogo/
Kemp, S. (2014, January 8). Social, Digital & Mobile in 2014. Retrieved from wearesocial.sg: http://wearesocial.sg/blog/2014/01/social-digital-mobile-2014/
Kickstarter Africa Campaigns. (2014, February). Retrieved April 2014, from kickstarter.com: https://www.kickstarter.com/discover/advanced?woe_id=24865670&sort=launch_date
Kickstarter. (2013). BRCK - your backup generator for the internet. Retrieved from kickstarter.com: https://www.kickstarter.com/projects/1776324009/brck-your-backup-generator-for-the-internet
Kickstarter. (n.d.). kickstarter.com. Retrieved April 2014, from Kickstarter Stats: https://www.kickstarter.com/help/stats
massolution.com. (2013). The Crowdfunding Industry Report 2013.
Oxford University Press. (2014). Oxford Dictionaries . Retrieved April 30, 2014, from Oxford Dictionaries: http://www.oxforddictionaries.com/definition/english/crowdfunding?q=CROWDFUNDING
SliceBiz. (2014). SliceBiz About Us. Retrieved from SliceBiz: slicebiz.com
The Year in Kickstarter 2013. (2013, February). Retrieved from kickstarter.com: https://www.kickstarter.com/help/stats?ref=footer

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