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研究生:曾細玲
研究生(外文):Candy White The
論文名稱:TOURISM IN INDONESIA : RAJA AMPAT ISLAND CASE STUDY
論文名稱(外文):印尼旅遊 業 : 拉賈安帕島分析
指導教授:林哲群林哲群引用關係
指導教授(外文):Lin, Che-Chun
學位類別:碩士
校院名稱:國立清華大學
系所名稱:國際專業管理碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:54
中文關鍵詞:印尼旅遊業拉賈安帕島
外文關鍵詞:Tourism in IndonesiaRaja Ampat IslandIsland tourism
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Tourism contribution has evolved into a contributing factor of an island or a country’s economic development. In Indonesia, tourism revenue has become the fifth largest contributor to its economy. Increased numbers of foreign visitors to Indonesia has become proof of the successful development of Indonesia’s tourism industry.
As the largest archipelago country in the world, Indonesia has a huge potential to develop its tourist areas, especially the small islands that are spread around Indonesia. Several islands have been successfully developed and marketed as popular tourist destinations, but the rest of them are still underdeveloped and not yet recognized as major vacation spots. Raja Ampat is an area in the east part of Indonesia. The marine biodiversity in Raja Ampat has been recognized as one of the richest in the world. Raja Ampat also offers a combination of wildlife tourism potential and its unique culture. In spite of all this potential, Raja Ampat is not yet recognized as a major tourist destination.
A comparison study was done between Raja Ampat and two popular island tourism destinations, Bali Island and Bangka Belitung. Bali Island is known as a world-class tourist destination, while Bangka Belitung is recognized as a popular domestic tourist destination. Comparison study and SWOT analysis results of Raja Ampat showed that Raja Ampat has the potential to become a popular tourist destination. In order to build Raja Ampat as a tourism location, this study had identified and recommended improvement on the following factors: safety, environmental protection and infrastructure development. Raja Ampat tourism development should aim for a long term sustainable tourism industry, and not just focus on short term profit activities that can destroy nature and also its future as an Island tourism destination.

Tourism contribution has evolved into a contributing factor of an island or a country’s economic development. In Indonesia, tourism revenue has become the fifth largest contributor to its economy. Increased numbers of foreign visitors to Indonesia has become proof of the successful development of Indonesia’s tourism industry.
As the largest archipelago country in the world, Indonesia has a huge potential to develop its tourist areas, especially the small islands that are spread around Indonesia. Several islands have been successfully developed and marketed as popular tourist destinations, but the rest of them are still underdeveloped and not yet recognized as major vacation spots. Raja Ampat is an area in the east part of Indonesia. The marine biodiversity in Raja Ampat has been recognized as one of the richest in the world. Raja Ampat also offers a combination of wildlife tourism potential and its unique culture. In spite of all this potential, Raja Ampat is not yet recognized as a major tourist destination.
A comparison study was done between Raja Ampat and two popular island tourism destinations, Bali Island and Bangka Belitung. Bali Island is known as a world-class tourist destination, while Bangka Belitung is recognized as a popular domestic tourist destination. Comparison study and SWOT analysis results of Raja Ampat showed that Raja Ampat has the potential to become a popular tourist destination. In order to build Raja Ampat as a tourism location, this study had identified and recommended improvement on the following factors: safety, environmental protection and infrastructure development. Raja Ampat tourism development should aim for a long term sustainable tourism industry, and not just focus on short term profit activities that can destroy nature and also its future as an Island tourism destination.

Table of Contents
ABSTRACT I
ACKNOWLEDGEMENT II
LIST OF FIGURES V
LIST OF TABLES VI
CHAPTER 1. INTRODUCTION 1
1.1 BACKGROUND 1
1.2 OBJECTIVES 2
1.3 DATA COLLECTION 3
1.4 LIMITATIONS 3
CHAPTER 2. INDONESIA TOURISM 4
2.1 TOURISM DEFINITION 4
2.2 INDONESIA OVERVIEW 5
2.2.1 Potential of Tourism Indonesia 6
2.3 INDONESIA TOURISM MARKET OVERVIEW 7
2.3.1 Indonesia Tourism Ranking and percentage of International tourist’s arrival growth 7
2.3.2 Contribution of Tourism to Economy 9
2.3.3 Inflation Impact to Tourism 11
2.4 BARRIERS TO INDONESIA TOURISM 12
2.4.1 Terrorism Action 12
2.4.2 Crises 14
2.4.3 Natural Disaster 15
2.5 TOURIST ATTRACTION 17
CHAPTER 3. TOURISM IN RAJA AMPAT ISLAND 19
3.1. RAJA AMPAT CASE STUDY 19
3.1.1 Case Study Scope 19
3.1.2 Current Situation of Raja Ampat 20
3.1.2.1 Raja Ampat Accessibility 22
3.1.2.2 Raja Ampat Accommodation 22
3.1.2.3 Raja Ampat Safety Issues 23
3.2 ANALYTICAL STUDY 24
3.2.1 Visitors growth analysis in Raja Ampat 24
3.2.2 Raja Ampat Comparison with Others Indonesia Island 25
3.2.3. Comparison with Bali Island 28
3.2.4 Comparison with Bangka Belitung Island 31
3.3 RAJA AMPAT SWOT ANALYSIS 33
CHAPTER 4. CONCLUSION AND RECOMMENDATION 37
4.1 CONCLUSION 37
4.2 RECOMMENDATION 37
REFERENCES 41
APPENDIX 1 50
APPENDIX 2 51
APPENDIX 3 52
APPENDIX 4 53
APPENDIX 5 54

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