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研究生:梁家瑋
研究生(外文):Liang Chia Wei
論文名稱:以服務創新來檢驗供應鏈功能的效果:以成衣業為例
論文名稱(外文):Using service innovation to examine the effect of supply-side chain to channel performance: The case of garment industry
指導教授:陳澤義陳澤義引用關係
指導教授(外文):Chen Tser Yieh
口試委員:鮑世亨王又鵬
口試委員(外文):Pao, Shish-HengWang, Yu-Peng
口試日期:2014-05-26
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:國際企業研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:90
中文關鍵詞:供應鏈服務創新通路績效銷售績效
外文關鍵詞:supplied chainservice innovationchannel performancesales performance
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The supply chain functions indeed have a great influence on the channel performance, especially the leanness of supply chain. We recommend that if the garment industry wants to raise their channel performance and sales performance. They should sincerely think about supply chain function as strategy to elevate the channel and sales performance. To be clearly, the implementation of leanness of supply chain would raise the level of supportive innovation. Through supportive innovation strengthens good channel performance and sales performance.
CONTENTS
Chapter 1 Introduction 1
1.1 Research Motivation 1
1.1.1 Management Dilemma 1
1.1.2 Management Issue 2
1.1.3 Research Topic 3
1.2 Research Purpose 4
1.2.1Research Purpose 4
1.2 .2The finding of the thesis 5
1.3 Research Process 6
Chapter 2 Literature Review 8
2.1 Agility of Supply Chain 8
2.1.1 Definition 8
2.1.2 Function 8
2.1.3 Construct 8
2.1.4 Index 9
2.2 Leanness of Supply Chain 10
2.2.1 Definition 10
2.2.2 Function 10
2.2.3 Construct 11
2.2.4 Index 11
2.3 Supply Visibility 12
2.3.1 Definition 12
2.3.2 Function 13
2.3.3 Construct 13
2.3.4 Index 14
2.4 Interactive Innovation 15
2.4.1 Definition 15
2.4.2 Function 15
2.4.3 Construct 15
2.4.4 Index 16
2.5 Spportive Innovation 17
2.5.1 Definition 17
2.5.2 Function 17
2.5.3 Construct 18
2.5.4 Index 18
2.6 Channel Performance 19
2.6.1 Definition 19
2.6.2 Function 19
2.6.3 Construct 19
2.6.4 Index 20
2.7 Sales Performance 20
2.7.1 Definition 20
2.7.2 Construct 21
2.7.3 Index 21
Chapter 3 Research Methodology 23
3.1 Research Framework 23
3.2 Research Hypothesis 24
3.2.1 Relationship Between Agility of Spply Chain, Interactive Innovation and Supportive Innovation 24
3.2.2 Relationship Between Leanness of Spply Chain, Interactive Innovation and Supportive Innovation 25
3.2.3 Relationship Between Spply Chain Visibility, Interactive Innovation and Supportive Innovation 27
3.2.4 Relationship Between Interactive Innovation and Supportive Innovation 28
3.2.5 Relationship Between Interactive Innovation, Channel Performance,and Sales Performance 29
3.2.6 Relationship Between Supportive Innovation, Channel Performance,and Sales Performance 31
3.3 Data Collection and Sampling Design 32
3.3.1 Survey Pre-test 32
3.3.2 Survey Method and Questionnaire Design Survey 32
3.4 The Linear Structure Relationship Model in our Study 34
3.4.1 Reliability Analysis 34
3.4.2 Validity Analysis 35
3.4.3 Analysis of Variance (ANOVA) 36
3.4.4 Analysis of Moment Structures (AMOS) 36
3.4.5 The Linear Structure Relationship Model in our Study 37
3.4.6 Linear Structural Relationship Equation 37
Chapter 4 Empirical Results 41
4.1 Basic StasticsAnalysis of Pre-Test 41
4.1.1 Descriptive Statistic Analysis 41
4.1.2 One-Way ANOVA Analysis 42
4.1.3 Reliability Analysis 43
4.1.4 Validity Analysis 45
4.2 Basic StasticsAnalysis of Formal Test 49
4.2.1 Sample Collection and Descriptive Statistic Analysis 49
4.2.2 One-Way ANOVA Analysis 50
4.2.3 Reliability Analysis 50
4.2.4 Validity Analysis 53
4.3 Result of Recusive System Model 57
4.4 Results of Amos Analysis 58
4.4.1 The Overall Model Evaluation 58
4.4.2 The Result of Structural Analysis 60
4.4.3 Empirical Analysis of Direct and Indirect Effects 62
4.4.4 Empirical Analysis of Moderator Variable and Moderating Effects 67
4.5 Empirical Analysis of Rival Model 69
4.6 Data Envelopment Analysis 71
Chapter 5 Conclusion and Limitation 78
5.1 Reasearch Conclusion 78
5.2 Reasearch Suggestion 80
5.3 Future Reasearch 81
References 82
Questionnaire 87











Table of Contents
Table 3.1 Questionaire of Brand Ratio ……..………………...…………………….. 33
Table 3.2 Questionaire of Clerk and Customer Ratio...……………………………...33
Table 4.1 Demographic Characteristics of the Sample in Pre-test…………………...41
Table 4.2 ANOVA Analysis of Channel performances in Pre -test......……………...43
Table 4.3 ANOVA Analysis of Sales performances in Pre -test...........……………...43
Table 4.4 Reliability Analysis of Pre-test......………………………………...……...44
Table 4.5 Correlation Matrix of Pretest…......………………………………...……...47
Table 4.6 The Average Value of Correlated Coefficient between Construct...……...48
Table 4.7 Demographic Characteristics of the Sample in Pre-test…………………...49
Table 4.8 ANOVA Analysis of Channel performances in Formal test......…….….....50
Table 4.9 ANOVA Analysis of Sales performances in Formal test......……………...50
Table 4.10 Reliability Analysis of Formal test........……………………….....……...51
Table 4.11 Average Variance Extracted........……………………….....……………. 54
Table 4.12 Correlation Matrix of Formal test…....……………………….…..……...55
Table 4.13 The Average Value of Correlated Coefficient between Construct...….....56
Table 4.14 Results of Research Hypothesis (RSM)..……………….……....……......57
Table 4.15 Fit Indices of the Proposed Measurement Model…......…………...…......59
Table 4.16 Results of Research Hypothesis (AMOS)...…………….……....……......60
Table 4.17 Total Eeffct of Hypothesis path………...……………….……....……......67
Table 4.18 Model Comparison between Groups in Chi square(income)…...……......68
Table 4.19 Model Comparison between Groups in t value (income)…........……......68
Table 4.20 Model Comparison between Groups in Chi square(education)…...….....69
Table 4.21 Model Comparison between Groups in t value (education)….…….…....69
Table 4.22 Rival Model Comparison………………………………….….…….…....70
Table 4.23 Input and Output of Supplier...…………………………….….…….…....72
Table 4.24 Supplier Efficeiency………………………………….……….…….…....72
Table 4.25 Supplier Efficeiency Distribution………………………….….…….…....73
Table 4.26 Potential Improvement of Supplier.……………………….….…….…....74
Table 4.27 Input and Output of Dealer……………………………….….…..….…....75
Table 4.28 Dealer Efficeiency………………………………….….………...….…....75
Table 4.29 Dealer Efficeiency Distribution……………………..…….….…….…....75
Table 4.30 Potential Improvement of Dealer………………………….….…….…....76
Table 4.31 Relative Attraction……...………………………………….….…….…....76
Table 4.32 Efficiency of BCG Matrix...……………………………….….…….…....77

Figure of Contents
Figure 1.1 Research Process of This Study…………………………….....…………7
Figure 3.1 The framework of the research…………………………...………………23
Figure 3.2 Relationship Between Agility of Spply Chain, Interactive Innovation and Supportive Innovation………………………………………………………………. 25
Figure 3.3 Relationship Between Leaness of Spply Chain, Interactive Innovation and Supportive Innovation...………………………………………………….…………. 27
Figure 3.4 Relationship Between Spply Chain Visibility, Interactive Innovation and Supportive Innovation…………………………..……………………….………….. 28
Figure 3.5 Relationship Between Interactive Innovation, and Supportive Innovation………..……………………………………………………….…………. 29
Figure 3.6 Relationship Between Interactive Innovation, Channel Performance,and Sales Performance……………………………………………………………………30
Figure 3.7 Relationship Between Supportive Innovation, Channel Performance,and Sales Performance…………………………………………………………………....31
Figure 3.8 Path of Linear Structure Relationship…………………………………….37
Figure 4.1 Path of Recursive System Model………………………………………....58
Figure 4.2 Path Diagram of AMOS Model……………………………………...…...62
Figure 4.3 Effects of leanness to channel performance……………………...…….…63
Figure 4.4 Effects of leanness to sales performance…………….…………..…….…63
Figure 4.5 Effects of leanness to channel performance……………………..…….…64
Figure 4.6 Effects of leanness to sales performance………………….……..…….…64
Figure 4.7 Effects of visibility to channel performance……………………..…….…65
Figure 4.8 Effects of visibility to sales performance………………….……..…….…65
Figure 4.9 Effects of visibility to channel performance……………………..…….…66
Figure 4.10 Effects of visibility to sales performance………………………..………66
Figure 5.1 Main Path of This Model…………………………………………….…...80

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