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研究生:劉宗原
研究生(外文):Frank Liu
論文名稱:電子供應鏈重整物流新佈局
論文名稱(外文):Supply Chain and Logistics Reengineering for Electronics
指導教授:曹承礎博士
指導教授(外文):Seng-Cho T, Chou
口試委員:謝冠雄博士陳鴻基博士
口試委員(外文):Kuan-Hsiung, HsiehHong-Gi, Chen
口試日期:2014-07-16
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:41
中文關鍵詞:物流供應鏈雲端平台
外文關鍵詞:Logisticssupply chain managementlogistic cloud platform
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台商結合國內與國際物流業者,整合核心業務,擴增國際服務據點及服務涵蓋面,加速切入或延伸海外市場。並透過資訊化串聯,建立大型化,國際化之全流程物流服務典範。



In today’s challenging competition in the logistic industry in Taiwan, many logistic service providers (LSP) have chosen the low cost strategies to remain in the market. This research attempts to understand and investigate the effectiveness on an alternative strategy which is to add more values to the logistic service. This can be done by reengineering the supply chain management through the Logistic Cloud Platform.
The purpose of thesis is to measure and evaluate how Logistic Cloud Platform would help electronics industry to perform more efficiently in terms of lowering transit time, shipping costs and labor costs.
The frame of references is based on various sources of literature regarding Supply Chain Management, Enterprise Transformation, and data provided by Golden Eagle Express Co., LTD.
This study is considered as qualitative single-case study. Data is collected from Golden Eagle Express Co., Ltd from 2013-2014. Secondary data is retrieved from the information system, research and reports, publication sources as well as internet sources.
By applying the Logistic Cloud Platform, Electronics Companies can reduce their shipping transit time, shipping costs and labor costs significantly.


Table of Contents
1.INTRODUCTION p7
2.EXECUTIVE SUMMARY p9
3.INDUSTRY ANALYSIS
3.1 Taiwan’s logistic environment overview p12
3.2 Asia-Pacific logistics industry development trends p14
4.CASE COMPANY: GOLDEN EAGLE EXPRESS CO., LTD.
4.1 Business Philosophy and Objectives p15
4.2 Business Strategies and competitiveness analysis p16
4.3 Organizational structure and financial and operational overview p17
4.4 Technical core competencies and products/services p19
4.5 Business and sales performance p20
4.6 Competitiveness and threats analysis p21
5. BUSINESS MODEL p21
5.1 As-is business model for Yantai BG of F technology Group p21
5.2 To-be business model for Yantai BG of F technology Group p23
6. DESCRIPTION OF LOGISTIC SERVICES p24
6.1 Cloud computing services p24
6.2 Service-oriented architecture p25
6.3 SOA technology features p29
6.4 E-commerce application architecture and function planning p32
7. LOGISTIC INFORMATION CLOUD PLATFORM IMPLEMENTATION
7.1 System development p33
7.2 Change management p33
8. BENEFITS p36
8.1 Qualitative benefits p36
8.2 Quantitative benefits p37
9. CONCLUSION p38
10. REFERENCES p40

List of Figures

Figure 1 Navigation time for the major Asia-Pacific airports and ports P12
Figure 2 Supply chain management service P13
Figure 3 Organization chart of Golden Eagle Express p18
Figure 4 As-is business model for Yantai BG of F Technology Group p21
Figure 5 To-be business models for Yantai BG of F Technology Group p23
Figure 6 Service framework of logistics information cloud platform p34


List of Tables

Table 1 Financial and operational highlights of Golden Eagle Express p18
Table 2 Cloud service description p35



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2. 劉陽柳,2008,第一方至第五方物流定義與概念探討,中華貨物通關自動化協會。
3. 楓益銘,2006,企業導入ERP系統研究-以4S互動為基礎,國立台灣科技大學資訊管理系碩士論文。
4. William B. Rouse.(2005). A theory of enterprise transformation. Systems Engineering, 8(4):279-295
5. H.,Weihrich.(1982).The TOWS Matrix-A Tool for Situational Analysis. Long Range Planning ,152:54-66
6. 靖心慈、羅絜,2010,我國物流業面臨之貿易障礙與未來發
方向,全球台商e焦點第 164 期。
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8.張原彰,2007,供應鏈觀點下-商、物、金、資訊、人力流的整合應用以及創新商業模式-以利豐集團為例,國立台灣大學在職專班商學組碩士論文。
9.曾文瑞、陳芊蓁,2010,國際物流貨損責任保險契約之研究,國立高雄海洋科技大學學報第二十四期:頁263-291。
10.陳石明,2003,高科技產業專業分工與整合策略之研—以台積電、鴻海、廣達為例,國立中央大學管理學院企管研究所碩士論文 。
11.兆鵬運通有限公司官方網站http://www.goldeneagle.com.tw/。


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