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研究生:張溫倪
研究生(外文):Stephanie Rosanto
論文名稱:The Essentials of High-Growth Company: A Case Study of Pfizer Limited Taiwan
論文名稱(外文):The Essentials of High-Growth Company: A Case Study of Pfizer Limited Taiwan
指導教授:劉代洋劉代洋引用關係
指導教授(外文):Day-Yang Liu
口試委員:劉代洋
口試委員(外文):Day-Yang Liu
口試日期:2013-12-18
學位類別:碩士
校院名稱:國立臺灣科技大學
系所名稱:管理學院MBA
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:102
語文別:英文
論文頁數:87
中文關鍵詞:Not Available
外文關鍵詞:exponential returnsmarquee customersmarket segmentsvalue prepositionhigh-growth companypharmaceutical industryPfizer Ltd. TaiwanPfizer Inc.leadership and management teamboard membersstrategic alliances
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Pfizer Incorporated is the largest multinational Pharmaceutical Company. Its headquarters is located in United States of America, and they have with 530 subsidiaries in 150 countries, including Taiwan. Pfizer have been the leading Pharmaceutical Company with the most Revenues for many years, and in term of revenue they have earned more than what other Pharmaceutical Companies could have earned. However ever since Pfizer suffered decline in Revenue in 2012, Novartis has taken over its leading position. Despite of the recent downturn, it still does not change the fact that Pfizer Inc. has already achieved more them US$ 1 billion Exponential Return since years ago. Therefore, Pfizer Inc. is one of the Blueprints for the High-Growth Companies.
This study case is conducted to analyze they relations between the Seven Essentials to Achieve Exponential Growth by David G. Thomson and the success of Pfizer Inc. and Pfizer Ltd. Taiwan. With the Value Prepositions as the foundation of essentials, implementation of Market Segments, identification of real Marquee Customers, establishment of powerful Strategic Alliances, successful achievement of Exponential Returns, and solid Leadership formation within the Management Team and the Board Members, Pfizer Inc. are able to attain High-Growth, maintain performance and become one of the Giants.
ABSTRACT i
ACKNOWLEDGEMENT ii
TABLE OF CONTENTS iii
LIST OF TABLES v
LIST OF FIGURES vi
CHAPTER 1: INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Objectives 2
1.3 Research Content and Flowchart 2
1.4 Research Limitations 3
CHAPTER 2: LITERATURE REVIEW 5
2.1 High-Growth Companies 5
2.2 Seven Essentials to Achieve Exponential Growth 6
2.2.1 Value Proposition 7
2.2.2 Market Segments 9
2.2.3 Marquee Customers 10
2.2.4 Strategic Alliances 11
2.2.5 Exponential Returns 13
2.2.6 Leadership and Management Team 15
2.2.7 Board Members 18
CHAPTER 3: RESEARCH METHODOLOGY 20
3.1 Research Method 20
3.2 Data Collection 20
3.2.1 Primary Data 20
3.2.2 Secondary Data 22
CHAPTER 4: INDUSTRY ANALYSIS 23
4.1 Pharmaceutical Industry 23
4.1.1 Market Share 24
4.1.2 Research and Development Intensity 25
4.1.3 Changing Environment 29
4.2 Pfizer Incorporated 31
4.2.1 Our Path Forward 33
4.2.1.1 Our Purpose 33
4.2.1.2 Our Mission 33
4.2.1.3 Our Commitments 34
4.2.1.4 Our Strategies 34
4.2.1.5 Our Values 35
4.2.2 Market Share 35
4.2.3 Core Competences 35
4.2.4 Acquiring, Integrating and Restructuring 41
4.2.4.1 Acquisitions 41
4.2.4.2 Alliances 42
4.2.5 SWOT Analysis 43
4.2.5.1 Strengths 43
4.2.5.2 Weaknesses 44
4.2.5.3 Opportunities 45
4.2.5.4 Treats 45
4.3 Pfizer Limited Taiwan 46
4.3.1 SWOT Analysis 47
4.3.1.1 Strengths 47
4.3.1.2 Weaknesses 48
4.3.1.3 Opportunities 48
4.3.1.4 Threats 48
CHAPTER 5: CASE STUDY ANALYSIS 49
5.1. Pfizer Inc. Value Preposition 49
5.2 Pfizer Ltd. Taiwan Market Segments 52
5.2.1 Market Share 52
5.2.2 Core Competences 53
5.3. Pfizer Ltd. Taiwan Marquee Customers 55
5.4. Pfizer Inc. Strategic Alliances 58
5.5 Pfizer Inc. Exponential Returns 60
5.5.1 Revenues Analysis 60
5.5.2 EBIT, EBITDA and FCFF with the EV Relation Analysis 61
5.5.3 ROIC and WACC Analysis 63
5.5.4 Profitability Analysis 64
5.5.4.1 Return on Sales Analysis 64
5.5.4.2 Return on Investment Analysis 65
5.5.5 P/E Ratio Analysis 66
5.6 Pfizer Ltd. Taiwan Leadership and Management Team 67
5.7 Pfizer Inc. Board Members 69
5.8 Pfizer Inc. and Pfizer Ltd. Taiwan’s Key Success Factors 71
5.9 Recommendations 72
CHAPTER 6: CONCLUSIONS AND FURTHER RESEARCH 74
6.1 Conclusions 74
6.2 Further Research 75
REFERENCES 77
APPENDIX A: Pfizer Inc. Acquisitions in February 2000 – November 2012 81
APPENDIX B: Pfizer Inc. Alliances in February 2006 – April 2013 84
APPENDIX C: Pfizer Inc. Financial Statement and Analysis 87
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