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中文參考書目
1.Al Ries & Laura Ries 著;劉麗真譯,網路品牌法則,台北:臉譜,2000,頁7~14。
2.Loebert, Michael 著,吳信如譯(2005),故事讓願景鮮活,台北:商周。(原著出版於2003 年)
3.Maxwell, R., & Dickman, R.著,楊振富譯(2008),好故事無往不利,台北:天下文化。(原著出版於2007 年)
4.Simmons, Annette 著,陳智文譯(2004),說故事的力量:激勵、影響與說服的最佳工具,台北:臉譜。(原著出版於2001 年)
5.West S., & Anthony M.著,陳智文譯(2006), 說故事銷售金融商品,台北:商智。(原著出版於2000 年)
6.林建宇(2010),台灣茶葉品牌的故事行銷分析:以老子曰、王德傳茶莊、嶢陽、有記名茶為例。
7.吳韻儀(1998),「說故事學領導」,天下雜誌,第207 期,頁264-265。8.茶行、有記名茶為例,世新大學公共關係暨廣告學系碩士論文。
9.盧希鵬著(2011),網路行銷 : 連結經濟下的社交網路數位革命,臺北市 : 雙葉書廊。
10.經濟部工業局(2008),2008台灣文化創意產業發展年報,臺北:經濟部工業局。
11.黃聯海、陳韻如(2004),顧客關係管理之研究現況與趨勢,中華民國品質學會第40屆年暨第10屆全國品質管理研討會論文集,中華民國品質學會,26-35。
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