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研究生:朱林珠
研究生(外文):Suphanuch Meeprasert
論文名稱:泰國留台學生臉書使用研究:學校適應之觀點
論文名稱(外文):The Use of Facebook among Thai Students in Taiwan: A Perspective of College Adjustment
指導教授:莊伯仲莊伯仲引用關係
指導教授(外文):Chuang, Po Chung
口試委員:林耀南賴祥蔚
口試委員(外文):LIN, YAONANLAI, WEBER
口試日期:2014-06-19
學位類別:碩士
校院名稱:中國文化大學
系所名稱:新聞學系
學門:傳播學門
學類:新聞學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:89
中文關鍵詞:臉書
外文關鍵詞:Facebookcollege adjustmentsocial capitalsocial network sites
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為了了解,SNS網站如何使用可以方便的調整。本研究探討的Facebook上,以獲得與付出對高校院系調整社會關係的形成和維持的在線社會資本的影響。下面從泰國學生在台灣396所獲得的調查數據的結果,本研究開發了一些重要的結論。首先,泰國學生的Facebook使用率呈正相關泰國學生的社會資本。 Facebook的出現在過程中,其中泰國學生形成發揮了重要作用,保持社會資本雖然在線工具。其次,Facebook的使用率介導的外向和網絡橋接社會資本,與外向性格之間的關係可以幫助泰國學生獲得更多的橋接資金。此外,泰國學生與台灣的朋友和合作國家的朋友交往有其調整的結果產生積極的影響。最後,社交網站的影響,利用社會資本,人格特質和調整進行了討論。基於定量研究方法,這本研究採用問卷調查的數據收集;結果表明,Facebook的使用為泰國學生的高校院系調整提供了更大的利益
In order to understand, how SNSs use can facilitate adjustment. This research examines the impact of Facebook on the formation and maintenance of online social capital in order to gain and expend social connection toward college adjustment. Following the results of the survey data obtained from 396 of Thai students in Taiwan, this study developed some important conclusions. First, Thai students Facebook usage were positively related to Thai students social capital. Facebook appears to play an important role in the process by which Thai student forms and maintain social capital though online tool. Second, Facebook usage mediated the relationship between extroversion and online bridging social capital, with extrovert personality can help Thai students gain more bridging capital. Besides, Thai students’ interactions with Taiwanese friends and co-national friends have a positive impact on their adjustment outcome. Finally, the implications of social network sites use of social capital, personality traits and adjustment are discussed. Based on quantitative research method, this present study adopts the questionnaire data collection; the results suggested that Facebook use provides greater benefits for Thai students’ college adjustment
ABSTRACT……………………………i
ACKNOWLEDGEMENT……………………………ii
TABLE OF CONTENTS……………………………………………………………iii
LIST OF TABLES……………………………………………………………………v
LIST OF FIGURES…………………………………………………………………vii
CHAPTER ONE INTRODUCTION…………………………… 1
1.1 Research Background…………………………… 1
1.2 Research Objectives and Motivation……………………………5
1.3 Research Procedure and Structure……………………………6
CHAPTER TWO LITERATURE REVIEW……………………………9
2.1. The Use of Internet and Social Network Sites in Thailand……………………………9
2.2. The Concept of Social Capital related to Adjustment……………………………14
2.3. The Perspective of College Adjustment……………………………17
2.4. Extroversion and Introversion……………………………19
2.5. Hypothesis Development……………………………20
2.5.1 Facebook Use and Social Capital…………………………… 20
2.5.2 College Adjustment and Facebook Use……………………………21
2.5.3 Extroversion……………………………24
2.6. Operationalization…………………………… 25
CHAPTER THREE METHODOLOGY……………………………..29
3.1. Research Framework…………………………… 29
3.2. Construct Measurement………………………30
3.2.1 Facebook Usage…………………………….....30
3.2.2 Online Social Network(Social Capital)……………………………32
3.2.3 College Adjustment…………………………… 36
3.2.4 Extroversion…………………………….......39
3.3. Questionnaire Design…………………………40
3.4. Sampling Plan……………………………......41
3.5. Data Analysis Procedures……………………………42
CHAPTER FOUR DATA ANALYSIS AND RESULT………………………………43
4.1. Descriptive Analysis…………………………………………………………. 43
4.2. Data Description…………………………………………………………….....43
4.3. Characteristic of Respondents………………………………………………...43
4.4. Measurement result for Relevant Variable……………………………………46
4.5. Reliability Check………………………...……………………………………51
4.6. Hypotheses Testing………………………………………………………….. 59
4.6.1. Results of Bivariate Correlation Analysis for Thai students Facebook
Usage and Social Capital…………………………………………….. 59
4.6.2. Results of Bivariate Correlation Analysis for Thai Students College
Adjustment and Online Social Network……………………………... 61
4.6.3. Results of Bivariate Correlation Analysis for Research Question
on Personality Traits………………………………………………….. 65
4.7. T-test Analysis……………………………………………………………….. 68
CHAPTER FIVE DISCUSSION………………………………………………………69
5.1. Research Conclusion………………………………………………………… 69
5.2. Implication and Limitation……………………………………………………72
REFERENCES…………………………………………………………………………75
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