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研究生:郭耿豪
研究生(外文):Kuo, Keng-Hao
論文名稱:自我效能、主觀規範、創業技能與創業行為關係之研究─以環境變動因素為干擾變項
論文名稱(外文):The Study of the Relationship between Self-efficacy, Subjective Norm, Entrepreneurial Skills and Entrepreneurial Behaviors: Taking the Environmental Turbulence Factor As A Moderator
指導教授:蔡翼擎蔡翼擎引用關係
指導教授(外文):Tsai, Yi-Ching
口試委員:方鳳山楊雪蘭蔡翼擎
口試委員(外文):Fang, Fon-ShanYang, Hsueh-LanTsai, Yi-Ching
口試日期:2014-06-29
學位類別:碩士
校院名稱:實踐大學
系所名稱:企業管理學系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:90
中文關鍵詞:自我效能主觀規範創業技能創業行為環境變動因素
外文關鍵詞:self-efficacysubjective normentrepreneurial skillsentrepreneurial behaviorsenvironmental turbulence factor
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創業的議題向來深為學術界所重視,更是近年研究的重要領域。其最主要的原因在於,創業不僅對於一國的經濟成長有莫大的影響力,對個人而言,更是實現夢想,快速累積財富的最佳途徑。然而,雖然有許多人對創業趨之若鶩,但受到內、外在諸多因素之影響,最後投入創業活動,並能獲得成功者,卻僅有少數人。因此,本研究將過去研究所引述有關成功創業之變數,整合形成概念性架構,探討創業者自我效能、主觀規範、創業技能與創業行為間之關係,並加入環境變動因素為干擾變數。
本研究使用質性之深度訪談法,並依研究目的設定受訪者條件,再採用滾雪球抽樣方式尋找適當的受訪對象,總計進行了十個質性深度訪談。研究結果得出下列命題:(一) 自我效能對創業者之創業行為具有正向影響;(二) 主觀規範對創業者之創業行為具有正向影響;(三) 創業技能對創業者之創業行為具有正向影響;(四) 環境變動因素對創業者之創業行為具有負向影響;(五) 環境變動因素在自我效能、主觀規範、創業技能等三個變數對創業行為影響上具有干擾作用。

As a constant focus of academia, enterprise has become an important area of research particularly in the recent years. The first and foremost reason is that enterprise not only has great influence on the economic growth of a country, but also the best way for an individual to rapidly accumulate wealth and realize its own dream. However, while so many people scramble for starting up their own business, but due to the impact of both internal and external factors, only few of them succeeded in their venture. Therefore, this study tried to explore the interrelation between entrepreneur's self-efficacy, subjective norm, entrepreneurial skills and entrepreneurial behaviors through integrating the variables of successful enterprise into conceptual framework quoted in previous studies and adding environmental turbulence factor as intervening variable.
In this study, we use the method of qualitative in-depth interview. We set up the conditions for interviewees in accordance with the objective of our study, and then select suitable interviewees by snowball sampling. Totally ten qualitative in-depth interviews have been made. Following propositions are obtained from study results: (1)self-efficacy has impact on entrepreneurial behaviors; (2)subjective norm has impact on entrepreneurial behaviors; (3)entrepreneurial skills have impact on the choosing of industry by entrepreneur; (4)environmental turbulence factor has impact on entrepreneurial behaviors; (5)environmental turbulence factor can moderate the impact of self-efficacy, subjective norm, entrepreneurial skills on entrepreneurial behaviors.

目錄
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第四節 論文架構 5
第二章 文獻探討 7
第一節 自我效能 7
第二節 主觀規範 15
第三節 創業技能 19
第四節 環境變動因素 23
第五節 創業行為 27
第三章 研究方法 35
第一節 質性研究探討 35
第二節 觀念性架構 39
第三節 研究對象與抽樣方法 41
第四節 訪談大綱設計 42
第五節 資料分析法 44
第四章 研究結果 46
第一節 樣本結構分析 46
第二節 信效度分析 47
第三節 資料分析 48
第五章 結論與建議 63
第一節 研究發現 63
第二節 研究貢獻與管理意涵 67
第三節 研究限制與後續研究建議 69
參考文獻 71
一、 中文 71
二、 英文 77
附錄 88
附錄A:訪談問卷 88


表目錄
表2-1 自我效能定義 8
表 2-2 創業技能概念性定義 21
表3-1 研究構面與衡量之次構面 40
表3-2 訪談大綱 42
表3-3 逐字稿編碼範例說明 45
表4 1 研究對象基本資料 46
表4-2 相互衡量信度表 48


圖目錄
圖1-1 研究流程 5
圖2-1 人類行為三元交互模式 10
圖2-2 理性行為理論 16
圖2-3 計劃行為理論架構 17
圖2-4 創業行為的觀念性架構 28
圖2-5 創業過程四階段 31
圖2-6 台灣創業者形成的理論架構 32
圖3 1 觀念性架構 39
圖5 1 觀念性架構修正 64





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