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研究生:張逸萱
研究生(外文):Yi-Hsuan Chang
論文名稱:創業導向與市場導向對服務創新與績效之影響-以餐飲服務業為例
論文名稱(外文):Effects of entrepreneurial orientation and market orientation on service innovation and organizational performance -a case of catering service industry
指導教授:劉峰旭劉峰旭引用關係
指導教授(外文):Feng-Hsu Liu
學位類別:碩士
校院名稱:世新大學
系所名稱:企業管理研究所(含碩專班)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:75
中文關鍵詞:創業導向市場導向服務創新績效
外文關鍵詞:Entrepreneurial orientationMarket orientationService innovationPerformance
相關次數:
  • 被引用被引用:3
  • 點閱點閱:324
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
企業受到市場環境與顧客需求快速波動的影響,企業現在所面臨的迫切問題是策略制定方向的選擇,再者策略的施行攸關於企業運作以及獲利能力,因此,本研究透過創業導向、市場導向對服務創新影響之研究,探討企業在市場上的創新表現,說明服務創新對於績效上影響,更進一步使企業了解如何在競爭環境中保有持續性的競爭優勢。

本研究透過實際拜訪餐飲企業的方式取得問卷,並進行統計分析以及假說驗證獲得研究結論。根據研究結果顯示,創業導向對漸進式與激進式創新有正向影響;市場導向中的顧客與競爭者導向兩構面,分別對漸進式創新皆有正向影響,而對激進式創新無顯著性影響。此外,在服務創新對績效影響的部分顯示,漸進式創新對顧客與員工績效皆有正向影響,其激進式創新對顧客績效有正向影響,對於員工績效則無顯著性影響。
Enterprises have been affected by rapid fluctuations on market conditions and customer demand. Nowadays, enterprises are facing urgent matter, which is to decide the direction of strategic planning. Furthermore, strategic implementation is the key factor to business operations and profitability. Therefore, through conducting a research on the relationship between entrepreneurial orientation, market orientation, and service innovation, this paper discusses the performance of innovation in several catering businesses and elaborates how this innovation affects the performance of enterprises. By doing so, a firm could have a comprehensive understanding on maintaining competitive advantage in a rival environment.

In this research, questionnaires are acquired by visiting different catering businesses, and the hypothesis is validated through conducting several statistical analysis. According to the results, entrepreneurial orientation has positive effect on both incremental and radical innovation; Customer and competitor aspect in market orientation have positive impact on incremental innovation respectively, but no significant influence on radical innovation. In the service innovation - performance section, it appears that incremental innovation has positive effect on both customer and employee performance, however, radical innovation only has positive influence on customer performance, no significant effect on employee performance is found.
目錄
謝誌............................................................... II
中文摘要.......................................................... III
Abstract............................................................IV
目錄.................................................................V
表目錄.............................................................VII
圖目錄..............................................................IX
第一章 緒論..........................................................1
第一節研究背景與動機.................................................1
第二節 研究目的......................................................3
第三節 研究流程 .....................................................3
第二章 文獻探討......................................................4
第一節 創業導向 .....................................................5
第二節 市場導向 ....................................................10
第三節 服務創新 ....................................................16
第四節 組織績效 ....................................................20
第三章 研究方法 ....................................................24
第一節 研究架構 ....................................................24
第二節 研究假設 ....................................................24
第三節 研究變項與操作型定義 ........................................27
第四節 研究對象 ....................................................30
第五節 資料分析法 ..................................................31
第四章 資料分析與結果 ..............................................33
第一節 基本資料分析 ................................................33
第二節 因素分析 ....................................................36
第三節 信度分析與效度分析 ..........................................39
第四節 相關分析 ....................................................40
第五節 迴歸分析 ....................................................41
第五章 結論與建議 ..................................................44
第一節 研究結論 ....................................................44
第二節 管理意涵 ....................................................46
第三節 研究限制 ....................................................47
第四節 後續研究建議 ................................................48
參考文獻 ............................................................49
附錄一 .............................................................62
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