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研究生:連家君
研究生(外文):LIEN, CHIA-CHUN
論文名稱:逆物流、企業社會責任與企業形象之關係─以風險社會為調節之研究
論文名稱(外文):The Relationship among Reverse Logistics, Corporate Social Responsibility and Corporate Image: Study on the Moderating Effect of Risk Society
指導教授:許建隆許建隆引用關係
指導教授(外文):Chien-Lung Hsu
口試委員:王高樑陳立偉
口試委員(外文):Gao-Liang WangLi-Wei Chen
口試日期:2014-01-11
學位類別:碩士
校院名稱:德明財經科技大學
系所名稱:行銷管理系
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:63
中文關鍵詞:逆物流企業社會責任企業形象風險社會
外文關鍵詞:Reverse LogisticsCorporate Social ResponsibilityCorporate ImageRisk Society
相關次數:
  • 被引用被引用:2
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  • 下載下載:39
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近年來,隨著科技快速的進展,在日常生活中所遭遇的事物面臨著高度的不確定性,企業應站在永續經營的角度,打破傳統的思考模式,將環境保護的概念納入企業文化中,提供給社會具有價值的商品或服務,才有可能在激烈的競爭中勝出。本研究主要在探討企業落實逆物流與企業社會責任對企業形象對之影響,並將風險社會加入以作為調節因子,研究在風險社會下,逆物流管理活動與企業社會責任對企業形的關係,是否會受到風險社會的調節因素,而有所差異。本研究使用SPSS 20.0 統計軟體為其分析工具,根據文獻探討,建立本研究操作性定義,以李克特五點量表設計出本研究問卷。總共回收 380 份問卷,有效問卷總計 344 份,其有效回收率為90.5%,再經由階層迴歸分析來驗證研究假設。研究之結果發現如下:
(一)企業落實逆物流管理活動正向影響企業形象。
(二)企業善盡企業社會責任正向影響企業形象。
(三)風險社會對逆物流管理活動與企業形象間無顯著調節效果。
(四)風險社會對企業社會責任與企業形象間具有調節效果。

關鍵字:逆物流、企業社會責任、企業形象、風險社會

In recent years, with the rapid progress of science and technology, things and events have become highly uncertain. Companies should adopt the perspective of sustainable development and break away from their traditional way of thinking. They should bring in the concept of environmental protection into the corporate culture to provide goods or services that are of value to society, so as to stand out from the stiff competition. This study mainly investigates companies’ implementation of reverse logistics and corporate social responsibility, and their impact on corporate image. Using risk society as a moderating factor, the study will also investigate if the results will differ. This study uses the statistical software package of SPSS 20.0 as its instrument of analysis. And based on the study of literature reviews, the operational definition was constructed. The research questionnaire was designed with Likert scale. A total of 380 questionnaires were collected, of which 344 were deemed to be valid, representing an effective response rate of 90.5%. The hypotheses were verified via hierarchical regression analysis. The findings of the research result are shown as follows:
(A)Implementation of reverse logistics management brings positive effects to corporate image.
(B)Commitment in social responsibility brings positive effects to corporate image.
(C)No significant moderating effect by risk society on reverse logistics and corporate image.
(D)A presence of moderating effect by risk society on corporate social responsibility and corporate image.

Keywords: Reverse Logistics, Corporate Social Responsibility, Corporate Image, Risk Society

目 錄
頁次
致 謝 辭 I
摘 要 II
Abstrat III
目 錄 IV
圖 目 錄 VI
表 目 錄 VII
第一章 緒 論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 6
第一節 企業形象 6
第二節 逆物流管理 12
第三節 企業社會責任 18
第四節 風險社會 26
第三章 研究方法 33
第一節 研究架構 33
第二節 研究假說 34
第三節 研究設計 37
第四章 研究結果與分析 42
第一節 敘述性統計分析 42
第二節 信效度分析 44
第三節 相關分析 46
第四節 實證分析 46
第五章 結論與建議 50
第一節 研究結論 50
第二節 管理意涵與貢獻 51
第三節 研究限制與後續研究建議 52
參考文獻 54
附 錄 60



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台灣企業社會責任網站:http://csr.moea.gov.tw/articles/articles.asp
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