情感設計是現代產品設計的趨勢,探討如何設計符合消費者期望之產品並使 其選擇之,有許多學者理理論論研究此領領域,如市場調查、顧客心理理等,而本研究則 著重於產品造型上面。
本研究旨在以 PAD 情感模型為基礎,探索索造型特徵與使用者情感變化之關 係,研究分為兩兩階段,分別是(1)前測──證實不不同造型之產品能夠產生不不同之產 品個性,與(2)造型特徵與使用者情感之 PAD 情感模型實驗,將產品性格以明確 數數值化定義在情感空間之中。最終期望找出一個模式,幫助設計師建構符合消費 者情感之產品。
研究結果顯示:(1)每一個樣本皆能定義在 PAD 情感空間中,且每對相對地 的樣本,皆呈現相對的位置;(2) 圓潤-銳利利與愉悅度度(Pleasure)呈現正比關係;(3) 產品造型越顯穩重,喚起值(Arousal)就越低,反之最不不穩定特徵卻造成了了最高的 喚起值;(4) 外放之造型比起內斂之設計有較高之支配程度度(Dominance);(5)不不同 性別、設計背景之受測者感知到的情感並無顯著差異異,並有高度度一致性。

Emotional design has been widely used in decades, it is to discover how to design a product that attract consumers and fit in with their expectations. There’s also many researchers or theories support many other phases in this field, e.g. market research, costumers’ psychology...etc., and what we concentrating in this study is the product shape phase.
This study aims at discussing the relationship between shape feature of a product and the emotional responses of a person based on the PAD temperament model. There are two main stages in this research: first is the pre-test of finding different product shape generates different product personality according to Jordan’s product personality assignment(PPA) and to find the proof of shape feature and emotional response. Second is the experiment of the connection between shape feature and users' emotion, define every samples in PAD emotional model. We expect that we could find a pattern to help the designers build the right scenarios to fit in with customers'’ expectation.
The result of this study shows that: (1) We define every samples clearly in PAD
iii
temperament model. In each comparative pair of shape features, they’re both at the opposite side from each other of the PAD model; (2)The round –sharp shape feature is in proposition to the trait pleasure; (3) The more stable the products are, the lower trait of arousal will be, in the other hand, the unstable feature cause the highest arousal value; (4) The outstanding design have higher dominance value than the humble one; (5) No matter what gender or design background doesn’t affect the perception to a specific product shape feature by a person, and shows highly consistency of their answers.

誌謝 i
摘要 ii
ABSTRACT iii
目次v
表次 viii
圖次 x
第一章 緒論論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究範圍與前提 3
1.4 論論文架構與研究流流程 4
第二章 文獻探討 6
2.1 情感的定義 6
2.2 情緒理理論論(系統) 10
2.3 情感測量量 16
2.4 產品性格 23
2.5 造型特徵 25
2.6 小結 27
第三章 研究方法與前期調查 28
3.1 研究方法與步驟 28
3.2 前測 29
3.2.1 樣本選定 29
3.2.2 受測者與問卷設計 30
3.3 前測結果 31
3.4 小結 33
第四章 實驗設計 37
4.1 實驗流流程 37
4.2 實驗樣本 38
4.3 受測者與問卷設計 42
第五章 研究結果分析與討論論 44
5.1 信度度檢定 44
5.2 樣本情感檢視 45
5.3 相近之情緒 48
5-4 性別、領領域之差異異性檢視 51
5.5 小結 53
第六六章 結論論與建議 54
6.1 研究結論論 54
6.1.1 樣本所落落在之心情(Mood)象限 54
6.1.2 樣本所鄰近之情緒(emotion)座標 56
6.1.3 小結 57
6.2 後續研究與建議 58
參參考文獻 60
附錄錄一 實驗問卷 66

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