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研究生:潘慧慈
研究生(外文):Hui-Tzu Pan
論文名稱:創業家先驗知識與自我監控對創業機會辨識的影響:用心的調節效用
論文名稱(外文):The Effect of Entrepreneur’s Prior Knowledge and Self-Monitoring on the Entrepreneurial Opportunity Recognition: The Moderation Effect of Mindfulness
指導教授:羅宗敏羅宗敏引用關係
指導教授(外文):Chung-Min Lo
口試委員:賴杉桂于長禧
口試委員(外文):Sun-Quae LaiChang-Hsi Yu
口試日期:2014-01-16
學位類別:碩士
校院名稱:育達科技大學
系所名稱:企業管理所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:103
中文關鍵詞:先驗知識自我監控用心機會辨識
外文關鍵詞:prior knowledgeself-monitoringmindfulnessopportunity recognition
相關次數:
  • 被引用被引用:1
  • 點閱點閱:453
  • 評分評分:
  • 下載下載:108
  • 收藏至我的研究室書目清單書目收藏:0
摘 要
在台灣尚未參與創業活動的人群中,近三分之一均期待能夠投入創業活動。因此,對創業領域的研究與探討有其迫切的必要性。創業機會辨識乃創業之第一步,創業者需具備的哪些先驗知識會影響機會辨識的成果?而用心能否強化先驗知識對機會辨識之影響?創業者的人格特質是否會影響機會辨識的成果?用心能否調節人格特質對機會辨識之影響?此為本研究之動機。
研究結果顯示先驗知識中之市場的先驗知識、服務市場方式的先驗知識、顧客問題的先驗知識、技術的先驗知識、自我監控乃是影響機會辨識之創新程度之重要因子,且用心為先驗知識與自我監控影響機會辨識之創新程度調節變數。
因此,本研究建議有志創業者在創業前應檢視並充實自己之先驗知識以及自己是否適合創業。政府及輔導創業機構應將四種先驗知識加入創業訓練及輔導的計畫中。另,用心的訓練亦是值得導入之訓練課程。
關鍵字:先驗知識、自我監控、用心、機會辨識

ABSTRACT
Near one third of those who have not taken part in entrepreneurial activities in Taiwan aspire to start their own business . Therefore, entrepreneurship requires further investigation and research. While opportunity recognition is the first step to start a business, several questions remain to be answered. First of all, what prior knowledge owned by entrepreneurs will affect the outcome of opportunity recognition? Secondly, will mindfulness moderate the influence of prior knowledge on opportunity recognition? Finally, will the influence of personality on opportunity recognition be moderated by mindfulness?
The results of this research indicate that prior knowledge of markets, prior knowledge of ways to serve markets, prior knowledge of customer problems, prior knowledge of technology, and self-monitoring are important variables in influencing entrepreneurs’ opportunity recognition. In addition, the influences of prior knowledge and self-monitoring on opportunity recognition are moderated by mindfulness respectively.
Several suggestions are offered in this study. Firstly, those with the intention to start a business should evaluate and enrich their prior knowledge before startup. Secondly, the government and the entrepreneurial counseling institutions should collaborate to develop training courses addressing the four kinds of prior knowledge identified in this study. Finally, mindfulness training is suggested to be incorporated into relevant business training courses.
Key words: prior knowledge, self-monitoring, mindfulness, opportunity recognition

目 錄
書名頁 ..........................................................................................................................ii
論文口試委員審定書...................................................................................................iii
中文摘要.......................................................................................................................iv
英文摘要....................................................................................................................... v
謝誌...............................................................................................................................vi
目錄............................................................................................................................ viii
表目錄............................................................................................................................x
圖目錄 .........................................................................................................................xi
第一章 緒論 ..............................................................................................................1
第一節 研究背景與動機 ..........................................................................1
第二節 研究目的 ......................................................................................4
第三節 研究流程 ......................................................................................5
第二章 文獻探討 ......................................................................................................7
第一節 創業與創業家 ..............................................................................7
第二節 創業機會辨識 ............................................................................10
第三節 先驗知識 ....................................................................................13
第四節 自我監控 ....................................................................................17
第五節 用心 ............................................................................................21
第六節 先驗知識、自我監控、用心之相關研究 ................................22
第三章 研究方法 ....................................................................................................29
第一節 研究架構 ....................................................................................29
第二節 研究假說 ....................................................................................30
第三節 研究變數之操作性定義與衡量 ................................................41
第四節 研究工具與抽樣設計 ................................................................47
第五節 資料分析方法 ............................................................................51
第四章 資料分析 ....................................................................................................53
第一節 回收樣本描述性統分析 ............................................................53
第二節 信度與效度分析 ........................................................................54
第三節 各構面變項之平均數、標準差和相關分析 ............................55
第四節 研究假設之驗證 ........................................................................57
第五節 小結 ............................................................................................77
第五章 結論與建議 ................................................................................................80
第一節 研究結果與討論 ........................................................................80
第二節 管理意涵與實務建議 ................................................................84
第三節 研究之理論貢獻 ........................................................................87
第四節 研究限制及未來研究建議 ........................................................89
參考文獻 …………....……………………................................................................91
中文部分 ....……………………................................................................91
英文部分 …....…………………................................................................93
附錄一:正式問卷 ..……………..............................................................................99

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