近年，消費者開始重視有機與不含化學添加物的食品。本研究是以問卷調查方式，針對個案公司的核心價值「誠信」、「互助」、「感恩」的創新管理理念，探討其對於供應商「長期夥伴關係」的影響，構成本研究問卷的四個量表。問卷內容依據文獻理論、專家意見、個案公司人員及其供應商訪談而形成，問卷的內部信度Cronbach’s α值達0.914以上，顯示本問卷具有信度與效度。本研究利用敘述性統計描述供應商基本資料與各量表認同程度；以相關分析的斯皮爾曼等級相關分析四個量表得分彼此的關聯性；應用曼-惠特尼的U檢定檢定基本資料分組後，在四個量表的差異。結果顯示，供應商在「誠信」、「互助」、「感恩」之認同程度至少有4.53分，表示對於核心價值的認同程度偏向非常同意；個案公司的核心價值對於供應商「長期夥伴關係」的影響是正向關係；「誠信」、「互助」、「感恩」與「長期夥伴關係」之間顯示高度的相關性。

In recent years, consumers gradually pay attention to organic and free of chemical additives food. This research uses questionnaires to examine innovative management ideas derived from a company’s core values: Honesty, Collaboration, and Appreciation. In order to explore the impact of a "long-term partnership" on suppliers, we used four scales to constitute the questions in the questionnaire. They are based on the following: literature theories, expert opinions, interviews with the company’s staff and with their suppliers. The Cronbach''s α value of the questionnaires internal reliability is more than 0.914 on each questionnaire scale, so it has a considerable degree of reliability and validity. This research uses descriptive statistics to describe the basic suppliers’ information and the level of identification in each scale. In the correlation analysis, the Spearman rank was used to analyze the average scores of the four scales and the relationship to one another. We applied the Mann - Whitney U test to examine the differences of the basic information for each of the four scales. There was a 4.53 score or higher for the identification with suppliers for "Honesty, Collaboration, and Appreciation" which means suppliers have a strong sense of identification with the case company’s core values. The impact of case company''s core value on suppliers'' long-term partnership is a positive relationship. "Honesty, Collaboration, and Appreciation" and "long-term partnership" also show a high correlation between each other.

中文摘要

ABSTRACT

致謝

目錄

表目錄

圖目錄

第一章 緒論

1.1 研究背景與動機

1.2 研究目的

1.3 研究限制

1.4 研究流程

第二章 文獻回顧與探討

2.1 誠信

2.2 互助

2.3 感恩

2.4 長期夥伴關係

第三章 研究方法

3.1 研究架構

3.2 研究假設

3.3 研究對象

3.3.1抽樣方式與抽樣數量

3.4 研究工具

3.4.1. 問卷設計

3.4.2. 問卷的形成與構面

3.4.3. 問卷的信度與效度

3.5 資料分析方法

第四章 研究結果與分析

4.1 基本資料分析

4.2 問卷量表的因素分析

4.3 問卷量表構面的信度分析

4.4 問卷量表構面的敘述性統計

4.5 斯皮爾曼等級相關

4.6 曼-惠特尼的U檢定

4.7 質性分析

第五章 研究結論與建議

參考文獻

附錄一、專家效度名單

附錄二、誠信、互助、感恩對長期合作夥伴關係影響之問卷摘錄

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