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研究生:張淑滿
研究生(外文):Shu Man Chang
論文名稱:運用社群網路建立健康促進活動系統之管理架構研究:以大學生班級社群正向心理促進介入為例
論文名稱(外文):Social Networking Sites for Health Promotion Activity: A Management Framework for Positive Promotion on College Students
指導教授:張禾坤張禾坤引用關係
指導教授(外文):H. K. Chang
學位類別:博士
校院名稱:長庚大學
系所名稱:企業管理研究所博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
論文頁數:104
中文關鍵詞:社群網路正向心理學價值澄清法生態系統理論活動理論科技接受模式
外文關鍵詞:Social Networking SitesPositive PsychologyValue ClarificationActivity TheoryEcological system TheoryTechnology Acceptance Model
相關次數:
  • 被引用被引用:1
  • 點閱點閱:215
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:2
目錄
指導教授推薦書
口試委員會審定書
致謝 .......................................................... iii
中文摘要 ....................................................... iv
Abstract ....................................................... vi
目錄 .......................................................... viii
圖目錄 .......................................................... x
表目錄 ......................................................... xi
第一章 緒論 ..................................................... 1
1.1 背景與動機.......................................................... 1
1.2 研究問題與目的...................................................... 5
第二章 文獻探討 ................................................. 6
2.1 正向心理學.......................................................... 6
2.1.1 價值澄清法................................................... 11
2.1.2 生態系統理論................................................. 14
2.2 社群網路........................................................... 16
2.3 研究工具........................................................... 18
2.3.1 活動理論..................................................... 18
2.3.2 科技接受模式................................................. 21
第三章 研究方法 ................................................ 23
3.1 社群網路 - 健康促進活動系統........................................ 24
3.2 健康促進活動方案................................................... 27
3.2.1 研究對象與場所............................................... 27
3.2.2 「Bye-Bye Blue 我要快樂」活動設計............................ 28
3.2.3 研究假設..................................................... 31
3.3 研究工具........................................................... 32
3.3.1 「Bye Bye Blue我要快樂」活動問卷調查表 ...................... 32
3.3.2 台灣人憂鬱量表 - 大專生版 .................................... 33
3.4 倫理考量........................................................... 35
第四章 研究結果 ................................................ 36
4.1 憂鬱指數成效....................................................... 36
4.2 科技接受模式分析................................................... 38
4.3 訊息成效分析....................................................... 39
4.4 其它回饋........................................................... 43
第五章 結論與未來展望 .......................................... 46
5.1 研究結論........................................................... 46
5.1.1具有實體關係的虛擬社群 ....................................... 46
5.1.2 多元樣態的健康訊息........................................... 48
5.1.3 適切的健康指標............................................... 48
5.2 未來展望........................................................... 49
5.2.1校園健康促進活動的推展 ....................................... 49
5.2.2 後續研究..................................................... 50
參考文獻 ....................................................... 52
附錄二 台灣人憂鬱量表-大專生版 ................................. 60
附錄三 「Bye-Bye Blue我要快樂」活動開放性問題回饋 .............. 62
附錄四 學術期刊發表-1 .......................................... 72
附錄五 學術期刊發表-2 .......................................... 80

圖目錄
圖 1活動系統架構 .............................................. 19
圖 2科技接受模式 .............................................. 21
圖3 研究步驟圖 ................................................ 23
圖4 社群網路-健康促進活動系統架構 .............................. 24
圖5 「Bye Bye Blue我要快樂」之管理流程 ........................ 29
圖6 訊息分類與小語實例1 ....................................... 30
圖7 訊息分類與小語實例2 ....................................... 30
圖8 訊息分類與小語實例3 ....................................... 31
圖9 訊息分類與小語實例4 ....................................... 31
圖10 訊息分類與小語實例5 ...................................... 47

表目錄
表1 美德與長處表 ............................................... 7
表2 焦點導向與平衡導向優勢比較 .................................. 8
表3 憂鬱指數前後測性別比較摘要表 ............................... 37
表4 憂鬱指數前後測院別性別比較摘要表 ........................... 37
表5 TAM三構面相關分析摘要表 ................................... 38
表6 正向訊息內容類型別回應比較摘要表 ........................... 40
表7 正向訊息呈現模式別回應比較摘要表 ........................... 40
表8 正向訊息三週間隔別回應比較摘要表 ........................... 40
表9 正向訊息回應ANOVA摘要表 ................................... 40
表10 其他回饋問題統計表 ........................................ 43
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