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研究生:許翊庭
研究生(外文):Yi-Ting Hsu
論文名稱:Facebook的遊戲守則
論文名稱(外文):The Game Rules of Facebook
指導教授:林瓊菱林瓊菱引用關係
指導教授(外文):Chyong-Ling Lin
學位類別:碩士
校院名稱:中原大學
系所名稱:國際商學碩士學位學程
學門:商業及管理學門
學類:貿易學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:42
中文關鍵詞:社會資本自我認同Facebook心理距離社會比較自我療癒
外文關鍵詞:FacebookPersonal IdentitySocial CapitalPsychological DistanceSocial ComparisonResilience
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過去的五年裡,多數的大學生利用Facebook分享資訊及和朋友互動。在他們眼中,虛擬平台Facebook可以自由自在地毫不保留的抒發真實情緒或誇大自我的想法或認知,以滿足抒發現實生活中所被壓抑的情感。然而事實並非如此,在使用者花費大量的時間在Facebook上以後,他們並沒有因此得到滿足,反而有被孤立、沮喪、難過等負面情緒,這是因為他們的社會資本(Social Capital )相較於他人是處於劣勢的狀態。當一個人有高程度的社會資本,不管他在現實生活還是虛擬世界中,都顯示有較好的人際相處技巧;反觀,如果擁有較低程度的社會資本,將會產生較不自我滿意的人際相處關係及卑微的自尊心。本研究經過14位女性、6位男性,共20位受訪者面談及個性量表測驗分析結果發現,當大家一昧地認為虛擬空間Facebook可以盡情地抒發情緒時,其實只會迷失自我,唯有自我認同,在虛擬和現實生活中表裡和一,才會減少所產生的負面情緒。
During the last five years, many college students started using Facebook for sharing information and interacting with their friends. Most Facebook users think that they can do whatever they want such as showing their real emotions, hurling abuse, exaggerating themselves, and releasing their feelings to get satisfaction and enjoyment in the virtual platform. However, they reach to different destination. After they spend more time on Facebook, they feel more loneliness, depression, isolation, and dissatisfaction because they miscalculated their level of social capital. The study adopted qualitative methods to interviewing twenty college students. The outcome of the research was concluded that when students have a higher level of social capital, they have higher self-esteem in real and virtual life. In converse, when people have inferior of the social capital, they are lower self-esteem. They misinterpret that they can enhance self-esteem via Facebook so that when they did not get satisfaction, they have negative emotions. This research explores Facebook users should know their self-identity is the same in the realistic worlds and virtual and it can avoid them having negative emotions in the virtual realm world.
摘要
Abstract
Acknowledgement
Chapter 1: Introduction
1.1 Purpose of this study
1.2 Research Question
1.3 Theoretical Framework
1.4 Proposed Methodology
Chapter 2 : Literature Review
2.1 Social Comparison Theory
2.2 What is Loneliness
2.3 Psychological distance
2.4 Social Capital
2.5 Self-esteem
2.6 Personal identity
2.7 Resilience
Chapter 3 : Methodology
3.1 Research design
3.2 Participants
3.3 Notice on Privacy
3.4 Questionnaire design
3.5 Interview question design
3.6 Explanation of data
Chapter 4: Result and Discussion
4.1 Results
4.2 Discussion
Chapter 5: Reference
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