臺灣博碩士論文加值系統

This report aims towards understanding and analyzing how social
entrepreneurs successfully make users use social media to create social benefits
as social entrepreneurs intended. In our generation today, the power of
information is shifting; social media has become one of the main sources for
information and it is estimated that nearly one in four people worldwide has
access to social media (“Social Networking reaches Nearly One in Four Around
the World,”2013). Social media dominates over news media in regards to the
amount of people they each reach. This number keeps growing every day as
developing countries and their populations are finding ways to connect to this
very popular phenomenon.
This report will look into entrepreneurs and their organizations who seen an
opportunity to utilize social media and its technology to reach out to
communities in rural areas across the world while still taking an entrepreneurial
leap towards their passion for helping society as a whole. The profiles of the
entrepreneurs will be discussed along with their success factors. A simple
comparison will be made on these organizations and further comments and
recommendations will follow. The countries that these entrepreneurs chose will
be analyzed by several factors to get an idea of the social climate and social
opportunities will be identified. Social entrepreneurship will be discussed and
tied in with the profiles of those identified.

Chapter I. Introduction ............................................................. 1
Chapter II. Background/Literature Review ................................ 2
2.1 Social Entrepreneurship ............................................................................ 2
2.2 Social Media ............................................................................................. 3
2.3 Theory of Planned Behavior ..................................................................... 8
2.4 Country Analysis .................................................................................... 11
Chapter III. Case Study descriptions and Entrepreneurs Profiles
............................................................................................... 14
3.1 Frontline SMS and Ken Banks ............................................................... 17
Chapter IV. Findings ............................................................... 20
Chapter V. Conclusion ............................................................ 21
References ............................................................................... 22

1. Ali, A. (2011) . The Power of Social Media in Developing Nations: New Tools for
Closing the Global Digital Divide and Beyond.
2. Bank, D. (2015). Why Bill Gates Is Backing Impact Entrepreneurs in India.
http://harvardhrj.com/wp-content/uploads/2009/09/185-220.pdf
3. Baron, A (2009). Social Media for Social Good.
http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-
Around-World/1009976 (accessed on Aril, 2015).
4. Jen, W., Lu, T. and others (2009). An Integrated Analysis of Technology
Acceptance Behaviour Models: Comparison of Three Major Models.
5. Martin, L and Osberg, S. (2007). Social Entrepreneurship: The Case for
Definition. http://www.worldbank.org/en/country/india (accessed on April, 2015).
6. Naidu, V. (2014). Gram Vaani CEO Dr. Aaditeshwar Seth On Building
World’s First Voice-Based Social Network For Empowering Rural
Communities, Challenges and Road Ahead.
http://www.kiwanja.net/kenbanks.htm (accessed on April, 2015).
7. Taylor, H (2012). Social Media for Social Change: Using the Internet to
Tackle Intolerance.
http://www.ssireview.org/articles/entry/social_entrepreneurship_the_case_for_defi
nition#add_comment